Five MORE Tips You Need to Create a Great Local Business Blog

Here are five more tips to ensure your new or existing local business blog is effectively engaging your target audience and keeps them coming back for more.

Post more than just articles.
Your blog should be creative and interesting. As such, you want your content to be more than just articles. Like most of your readers, you probably enjoy a bit of variety in the content you read. Consider adding infographics to share a new piece of information, or create a ‘how-to’ article for a common issue your customers have.

Encourage your readers to comment and create content.
A “conversation” between several people is much more interesting than a one sided conversation by a post’s author. Remember to ask for feedback from your readers and when they provide it make them feel welcome and needed. If your readers need a little prodding in order to get the comment, consider doing a give-away of a new or favorite customer product or service.

See what is working for blogging writers writing about your topics and industry.
Look for great conversation starting on established bloggers in your field. Take note of the topic which is sparking conversation. Do you have information to add? Go ahead and respond on the blog, but also consider creating a follow up post on your blog to address the comments and questions raised. Your wise advice may help begin to cement you as a knowledgeable online information source on your blog topic. Remember, this is one key thing you’d like to achieve so always be on the lookout for ways to accomplish it!

Consider incorporating videos.
One great way to help your blog readers/viewer connect with your local business and its brand is by creating unique video content.  If you’re launching a new product soon consider creating a video demonstrating it for your customers. Or, perhaps instead of writing a ‘how-to’ post, create a ‘how-to’ video. Of course, also place any video you create on You-Tube, Pinterest, Facebook, or any other appropriate social media your local business has a presence on.  Through this approach not only will you be creating value for your customers, you’ll also be driving engagement between your blog and the social media platforms you utilize.

Solve your customer’s / reader’s problems.
What problems do your local business customers and/or blog readers come to your business seeking resolution? If you know this piece of information, you have a gold mine of information for your blog posts. Respond to these questions and issues, and you are sure to engage your readers!

So you have blogging tips that have worked well for your local business blog, or anything you think should be added to this list? We’d love to hear about your ideas and experiences below!

Chris Marentis is an expert in the field of local business marketing. Through his company Surefire Social, Chris leverages website development, search engine optimization and social media marketing to generate leads and boost local businesses.

Infographic: How Big is Apple, Really?

Although Apple is one of the biggest technology companies in the world today, their financial history has been a mix of ups and downs. In fact, before Steve Jobs returned in 1996, Apple almost went bankrupt and was bailed out by none other than Bill Gates.

However, their downhill financial battle has been put behind them. Today, Apple is the textbook business school example of how to run a company as efficiently and productively as possible. By keeping their costs low and their profits high, Apple has been able to enjoy unrivaled success with the few products they’ve released IPhones alone make almost half of their revenues and every time a new product or update is released, it is backordered before it even hits shelves. With higher revenues than the GDP of most countries, Apple isn’t going anywhere anytime soon. Just how big is Apple? With $508 billion in revenues, it’s safe to say Apple is big enough.

Source: Best Computer Science Degrees

Mezee Great Way For Make Viral Marketing

Feature rich Mezee

Every morning, the first thing that comes to our mind is curiosity about latest developments happening around, amongst our friends, relatives and the place we stay. Although letters, phone and television still exist as a form of communication, but these are getting old fashioned, all these are getting replaced by a new form of communication medium, that is social networking media and Mecca is of those outstanding new social networking sites in vogue. It is absolutely free. No cost to join or use any basic services at all

What Mezee is all about?

Mezee is a bright new social networking site with over 42,000 members already and the count increasing every minute. The interface is pretty neat; sky blue header and the grass green footer give it a cool look. The home page is nicely built, very responsive and easy to understand for any new user. To become a member one has to provide very basic details about him / her, upload a profile picture and viola; in seconds you will be broadcasting your thoughts across thousands of users online at that time. While posting you can add photos, links, videos, people and not to forget some nice looking smile’s to make your posts look cooler.

Some important features including Viral Marketing

Mezee allows you to add known friends by using their e-mail contact and also gives you the freedom to find thousands of other members by filtering for certain region, age or gender; Mezee also provides a list of new members and most popular members in the left side pane, you can view the pictures and videos posted by other members. The coolest feature that Mezee offers compared to other social networking sites wherein your posts, photos or videos are limited to a selective audience such as your friends or their friends, but in Mezee by default your posts are visible to everyone. It is like chatting with thousands of users that are online.

Best use of Mezee chat is for viral marketing, any person interested in marketing their services or products can avail this amazing feature to target a large volume of audience at a time, without having to spend a single penny on advertising. After you post any content on your home page other users are offered the option to like your post and also to give comments on it.

Mezee also keeps a tally of all your posts, likes and comments by other users, and sends you updates of the same, so that you don’t miss any feedback from your friends and other members. Members have to be careful while posting socially unwanted material, hate speech, images or videos with copy rights and you shall agree to it while signing up. Mecca gold is a special paid feature for digital merchandise and content Alternately you can also opt for becoming a VIP member by paying via PayPal.

To conclude, I would recommend everyone to go ahead sign in and make a couple of friends, use Mezee for viral marketing of any service your offer, across the globe. Have a good time socializing.

Written by Julieth Gonzalez, Marketing And Social Media Tools.

Eight Blogging Mistakes That Make You Look Like an Amateur

If you want to set up a blog, you can do it, anyone can. But try to avoid some of the big blogging mistakes.The blogosphere has zero barriers to entry and in some ways, this is what makes it so great. Unfortunately however, it also leads to quite a bit of virtual pollution. The number of amateur bloggers who can barely spell, let alone entertain, continues to increase on a daily basis.

And if you want people to actually read your blog, you need to differentiate yourself from the millions of bloggers out there that have no idea what they are doing. An excellent place to start is to avoid making any of the following foolish mistakes. All of which are perfect examples of how not to blog like a professional.

Big Time Blogging Mistakes

Don’t Bother Proofreading

This is one of the biggest blogging mistakes – professionals proof read their posts. They do so even when they don’t want to. They do so even when they don’t think they are going to find any mistakes. The result is a blog free of typos and stupid grammatical errors. There are too many blogs out there with impeccable posts. Few people are going to waste time with a blog that contains endless mistakes.

Don’t Waste Your Time With Sub Headings

Take a look at all the most popular blogs online. They all have one thing in common, none of their posts include big blocks of text. Paragraphs are short, sub headings are everywhere and there are bullet points galore. The worst thing about big blocks of text is not actually that they make content difficult to read. It’s that they give the impression that the content is not worth reading in the first place.

Choose the First Theme You Find

Have you ever stumbled upon a blog that looks like it was designed by a child? Did you stay long? Did you even read the first post? Chances are you didn’t because the blogosphere is a stylish place with an increasingly strict dress code. Boom – you made on of the big blogging mistakes.  Clean themes with lots of space are what people want. They don’t want confusing themes with more ads than content. When your blog looks sloppy, you look sloppy and you fade into anonymity.

Categorize Your Posts According to Their Date

Of all the ways that you can categorize your posts, don’t do so according to the date that they were written. Keeping your newest posts at the front of your blog, this makes sense. You want readers to check out your newest creations. But why categorize a few years worth of posts according to when they were written? Categorizing your posts is supposed to help your readers find what they are looking for. Nobody is looking for what you wrote last March.

Talk About Your Cat

If you want to blog about a wide range of topics, there’s nothing wrong with doing so. But if you want to call your blog a tech blog, you can’t occasionally post about your girlfriend. You are wasting peoples time. You might be a popular tech blogger but your readers don’t visit your blog to read about what you had for breakfast. They also don’t care about your political views. They have their own problems, they have limited time and they just want to read about the latest tech news.

Take a Holiday

As anyone who has ever blogged for profit will tell you, blogging isn’t always an easy job.  Therefore the odd holiday is not only beneficial, many people would even argue that it’s a necessity. All blogging and no play makes Jack go postal. The right way to take a holiday however is when you have a few weeks of posts already written. That way you can schedule them to be published in your absence. On the other hand, not posting for two weeks without a single word of warning? That’s how you end up looking stupid.

Explain Why You Are God

Big old blogging mistakes happen, but don’t be silly – there is nothing wrong with establishing yourself as an expert. In fact, doing so has endless benefits. But shameless self promoting that borders on bragging is not only irritating, it makes you look like an amateur. The richest people don’t flash their money around. And the smartest people don’t go around telling people how smart they are. Illustrate your expertise by providing top notch educational content.

Don’t Think, Just Disagree

Controversial posts are a great way to get a blog noticed. Unfortunately however, they are also a great way to completely destroy your credibility. If you want to disagree with someone solely to get some attention, there’s not necessarily anything wrong with this. But choose your battles wisely, narrow the scope of your arguments and back up everything you claim. Clever controversy is profitable but not all controversy is clever.


Tom Koh is freelance writer and an SEO expert. He has optimized many websites and has many posts about SEO and internet marketing to his credit. He believes that alexa ranking is the most reliable ranking service available.

What Do Facebook Promoted Posts Mean for Your Business?

When people discuss the recent changes to Facebook, it’s easy to forget that the most significant change to the popular social networking site is that the owners are a lot more serious about making money. One of the ways they’ve devised to make money is through the facebook promoted posts feature.

Facebook Promoted Posts – What Is It?

If you have more than 400 likes on your profile, this policy applies to you. The marketing line you’ll be given about it is that it allows you to reach out to a broader audience with your posts. Of course, you could have reached out to that audience for free before this policy was instituted.

According to Facebook, the posts you put on your timeline before only reached 15 or 16 percent of the people who liked you. The idea behind the new facebook promoted posts feature is that you can pay for inclusion on their walls and, according to the company, you’ll reach more of those people.


One of the drawbacks of facebook promoted posts feature is that, like a pay per click advertisement, is flagged as being a promoted post. People who see it on their walls will know that you paid to have it reach them, which makes it an advertisement and, on a social networking site, that might equate to a nuisance in your follower’s eyes.

The good news is, quite simply, the idea isn’t all-bad. If Facebook can provide you with a way to reach a broader audience, it certainly makes the time you put into your social media promotions more worthwhile. In fact, even though you may not have been paying for people to see your posts before, you were investing time in the effort and, if there was not much of a reward that does equate to a loss.

The bad news is that, in some cases, independent musicians, artists, authors and others have managed to create vast networks of friends and may now have to, as critics have oftentimes called it “pay to play”. This rather eliminates the social in the social networking and, according to people who find the promoted posts feature to be nothing more than an attempt to get money on the part of Facebook, it diminishes the viability of the social network as a way of self-promotion.

Either way, it is reality and, if you are promoting heavily on social media sites, you’re going to have to learn to use it. You’re also going to have to determine for yourself whether or not it’s worth your while to pay for this service. You’ll find conflicting opinions all over the Internet among people who, though they disagree about the value of the program, have a great deal of expertise in web promotion. In the end, it’s going to be up to you or your company as to whether it’s worth it to pay for Facebook promotions.

Using the Feature

The feature really doesn’t change your interface on Facebook very much. When you make a post, you’ll see an extra option among the usual “Post” and “Public” tabs; predictably, it will have the word “Promote”. Click on this tab you’ll be given an option to select how much money you want to spend on promoting the particular post.

After you set an amount, the interface will tell you how many people it estimates that the post will reach. Remember, however, that this post will be flagged as having been promoted, so people will know that they are looking at an advertisement.

The biggest change about facebook promoted posts feature on Facebook is that Facebook now costs you money. While it’s proven itself over and over again as a social networking site, Facebook hasn’t done much in the way of proving that it’s advertising works, which is something businesses will have to determine for themselves.

Matt Dandurand is the CEO of, offering web design in Los Angeles, CA.