How do you know whether it’s time to redesign your website? To help you make this decision, we’ve made an extensive rundown of signs that tell you when your website needs a redesign. Every business needs a quality website. It is the central point of your Internet promotion. Without a successful website, you will never see good outcomes from any Internet marketing effort.
Take a look here and see options to better plan your website – or you might be losing cash each day by keeping things the same.
1. Your website isn’t producing income, conversions or leads
If your website is getting traffic but not producing revenue, it is a serious issue. Your website could be missing something basic that is killing your conversion funnel. In this case, you would most definitely need to troubleshoot and redesign your website.
2. Your website has no conversion funnel
Maybe you do not understand what your website conversion funnel is in the first place. Or then again, you don’t realize what a conversion funnel is, period, much less what yours is. A conversion funnel is a stage through which your site visitors explore your website. A powerful web design characterizes conversion funnels. Beginning from the landing page of your website, you should know how visitors will browse through your website to pick up the information they are searching for.
3. Your website design is outdated
If you have not redesigned your website since the dial-up Internet days, which used to be the best way to get on the web, then you are missing out on a whole lot of things. On the other hand, maybe your site looks like a website from the late 90s. That alone would push your site visitors away. If your website is outdated, it does not establish a good impression about you and what you do. This should tell you that your website needs a redesign. Remember that your website is never done. Make slow changes to your website design to keep up with the trend.
4. Your website does not make a good first impression
First impressions always mean everything. For you to convert new leads, it takes only 3 seconds to make a good impression on your site visitor. If your website does not make a good impression within 3 seconds, you will probably miss out on new clients.
5. Your website design isn’t solid or valid
If you own a website that isn’t solid and valid in its appearance or a site that looks scrappy. People would not hesitate to leave your site for fear of being hacked. Poor web designs can cause this. People tend to trust powerfully designed websites; most visitors consider this as the main factor in choosing the validity of a business. These measurements are not made up. Your website design is the reason people will convert into clients on your site, so make it a priority.
6. Your website’s bounce rate is high
When your website has a high bounce rate, it means the level of visitors who leave your site after viewing just a single page on your site is high. In other words, many people get a poor impression from your website or can’t find what they need quickly.
The main way you would have the capacity to discover your bounce rate is by using a site metadata tool like Google Analytics. The normal bounce rate for most sites is between 40-to-50%. However, this fluctuates over various ventures. Your objective ought to be to have a minimal bounce rate. Low bounce rates demonstrate that visitors see your website as an important asset. Along these lines, the lower bounce rate you have, the more open doors you have to expand deals. A more compelling web design can reduce your bounce rate and increase your conversion rate.
7. Visitors spend less time on your site
What if visitors don’t stay for long on your website? This means your website is turning visitors off. They are not finding what they are searching for. This could imply that your site is complicated, confusing, or simply unusable. A more effective web design will probably expand your chances of keeping visitors on your site for a very long time. The longer individuals remain on your site, the more information they find on it. The more value you offer your site guests, the more probable it is they will spend more time on your website.
8. Your website lacks user-friendliness
If your site is not user-friendly, it’s obvious you don’t know what you are missing. You don’t know if your site is user-friendly because you never visit your site on your mobile phone. Visitors on your site experience serious difficulties browsing through your site. Truth be told, you need to look through Google Analytics to know whether all your conversions originate from either mobile devices or desktop devices. Half of all web clients use cell phones. Surprisingly, 46% of people who use mobile phones say they have trouble exploring sites. So, make sure you use an effective web design to make your site user-friendly on both desktop and portable devices.
9. Your website is not responsive
You need a responsive site that will grow to the full screen of whatever gadget you use to access it; like Desktop PCs, tablets, and mobile phones. Unresponsive sites can cause high bounce rates, low time on your website, and not even a single conversion. Keep in mind, if the end-goal is to offer the best website to your visitors, your website must be responsive. This is a non-debatable element for a website. With a responsive website, visitors will get to your site on different gadgets and, this will help to boost your conversion rates.
10. You have a website that takes forever to load
It is very frustrating when a site is annoyingly slow. When your website takes forever to load on specific gadgets and browsers like Google Chrome but loads fast on Internet Explorer, for instance, you ought to investigate and correct this or risk losing visitors to your site. Keep in mind that you have just 3 seconds to establish a good impression for your visitors. If those 3 seconds are spent loading your site, you are in a bad position. Your guests will exit your site even before it loads! Try not to miss a major opportunity by using an inefficient site.
11. Your website’s menu doesn’t have enough information
Your site’s menu is not visible or does not carry enough links to information. This does not let your visitors discover anything on your website at all. They can’t make sense of the services or products page on your site. You could miss openings because of an insufficient site menu. An effective web design will incorporate a sitemap using a mega-menu that links users to information on your site. This sitemap will incorporate the pages on your site, and how your menu and site structure will lead them to those pages.
12. You don’t have a call-to-action
A call-to-action is when a suggestive action takes place on your website, prompting visitors to either “Sign up” or “Join Now.” So, when you own a website that does not have call-to-action; visitors won’t realize what you want them to do. A suggestion to take an action is the area of a sites page that entices visitors to play an active role on the site. This could either be “Join Now” or “Buy Now.” You require a web design that innovatively uses call-to-action. This is important to take your visitors from point A to point B on your website, from your landing page to the buy page. Without a call-to-action, you are not allowing your visitors to explore your site’s full potential.
13. Your website is limited
If your website is not built on WordPress or custom-built, it is limited and you are on a ride to obscurity. Other content management sites like Wix, GoDaddy and Weebly have limited designs; SEO effectiveness is also restricted on these other CMS sites. We can take a glance at a site and know it was built using Wix. While these sites are awesome for independent companies to put something up, it fails to construct trust and validity. What’s more, most entrepreneurs are not web design professionals. You as an individual may build a site and battle with website formats and color schemes while missing straightforward things that a website design professional won’t.
14. Your website is difficult to understand
If visitors find it hard to understand your website, then you absolutely have to do something about it or risk losing them entirely. Your website feels good to you, but to nobody else. You used words that potential clients don’t grab. The pictures on the site don’t compare with the message you are trying to depict. The text styles are conflicting and the text dimensions do not take after the accepted methods. An expert web designer will get this right from the first run through. Abstain from investing pointless time and energy on a site that you are going to update later on.
15. Your website lacks Search Engine Optimization ranking
Search Engine Optimization helps place your website above or on top of another website when users search for information on search engines like Google, Yahoo and Bing. If your website is not designed for search engines to list, then you are missing a major opportunity for gaining a great number of new visitors to your website. An effective website should be streamlined for SEO. You could invest months in learning SEO to actualize it, but your best choice is to use an accomplished SEO organization to look at your website’s SEO.
If by any chance you notice any of these 15 signs apply your website, it is necessary for you to improve your site by hiring professionals to redesign your website for you. This will reduce your site’s bounce rate and keep visitors on your website longer than they anticipate with a responsive and user-friendly website that can be accessed on any device.