15 Signs you Need to Redesign your Website

How do you know whether it’s time to redesign your website? To help you make this decision, we’ve made an extensive rundown of signs that tell you when your website needs a redesign. Every business needs a quality website. It is the central point of your Internet promotion. Without a successful website, you will never see good outcomes from any Internet marketing effort.

Take a look here and see options to better plan your website – or you might be losing cash each day by keeping things the same.

1. Your website isn’t producing income, conversions or leads

If your website is getting traffic but not producing revenue, it is a serious issue. Your website could be missing something basic that is killing your conversion funnel. In this case, you would most definitely need to troubleshoot and redesign your website.

2. Your website has no conversion funnel

Maybe you do not understand what your website conversion funnel is in the first place. Or then again, you don’t realize what a conversion funnel is, period, much less what yours is. A conversion funnel is a stage through which your site visitors explore your website. A powerful web design characterizes conversion funnels. Beginning from the landing page of your website, you should know how visitors will browse through your website to pick up the information they are searching for.

3. Your website design is outdated

If you have not redesigned your website since the dial-up Internet days, which used to be the best way to get on the web, then you are missing out on a whole lot of things. On the other hand, maybe your site looks like a website from the late 90s. That alone would push your site visitors away. If your website is outdated, it does not establish a good impression about you and what you do. This should tell you that your website needs a redesign. Remember that your website is never done. Make slow changes to your website design to keep up with the trend.

4. Your website does not make a good first impression

First impressions always mean everything. For you to convert new leads, it takes only 3 seconds to make a good impression on your site visitor. If your website does not make a good impression within 3 seconds, you will probably miss out on new clients.

5. Your website design isn’t solid or valid

If you own a website that isn’t solid and valid in its appearance or a site that looks scrappy. People would not hesitate to leave your site for fear of being hacked. Poor web designs can cause this. People tend to trust powerfully designed websites; most visitors consider this as the main factor in choosing the validity of a business. These measurements are not made up. Your website design is the reason people will convert into clients on your site, so make it a priority.

6. Your website’s bounce rate is high

When your website has a high bounce rate, it means the level of visitors who leave your site after viewing just a single page on your site is high. In other words, many people get a poor impression from your website or can’t find what they need quickly.

The main way you would have the capacity to discover your bounce rate is by using a site metadata tool like Google Analytics. The normal bounce rate for most sites is between 40-to-50%. However, this fluctuates over various ventures. Your objective ought to be to have a minimal bounce rate. Low bounce rates demonstrate that visitors see your website as an important asset. Along these lines, the lower bounce rate you have, the more open doors you have to expand deals. A more compelling web design can reduce your bounce rate and increase your conversion rate.

7. Visitors spend less time on your site

What if visitors don’t stay for long on your website? This means your website is turning visitors off. They are not finding what they are searching for. This could imply that your site is complicated, confusing, or simply unusable. A more effective web design will probably expand your chances of keeping visitors on your site for a very long time. The longer individuals remain on your site, the more information they find on it. The more value you offer your site guests, the more probable it is they will spend more time on your website.

8. Your website lacks user-friendliness

If your site is not user-friendly, it’s obvious you don’t know what you are missing. You don’t know if your site is user-friendly because you never visit your site on your mobile phone. Visitors on your site experience serious difficulties browsing through your site. Truth be told, you need to look through Google Analytics to know whether all your conversions originate from either mobile devices or desktop devices. Half of all web clients use cell phones. Surprisingly, 46% of people who use mobile phones say they have trouble exploring sites. So, make sure you use an effective web design to make your site user-friendly on both desktop and portable devices.

9. Your website is not responsive

You need a responsive site that will grow to the full screen of whatever gadget you use to access it; like Desktop PCs, tablets, and mobile phones. Unresponsive sites can cause high bounce rates, low time on your website, and not even a single conversion. Keep in mind, if the end-goal is to offer the best website to your visitors, your website must be responsive. This is a non-debatable element for a website. With a responsive website, visitors will get to your site on different gadgets and, this will help to boost your conversion rates.

10. You have a website that takes forever to load

It is very frustrating when a site is annoyingly slow. When your website takes forever to load on specific gadgets and browsers like Google Chrome but loads fast on Internet Explorer, for instance, you ought to investigate and correct this or risk losing visitors to your site. Keep in mind that you have just 3 seconds to establish a good impression for your visitors. If those 3 seconds are spent loading your site, you are in a bad position. Your guests will exit your site even before it loads! Try not to miss a major opportunity by using an inefficient site.

11. Your website’s menu doesn’t have enough information

Your site’s menu is not visible or does not carry enough links to information. This does not let your visitors discover anything on your website at all. They can’t make sense of the services or products page on your site. You could miss openings because of an insufficient site menu. An effective web design will incorporate a sitemap using a mega-menu that links users to information on your site. This sitemap will incorporate the pages on your site, and how your menu and site structure will lead them to those pages.

12. You don’t have a call-to-action

A call-to-action is when a suggestive action takes place on your website, prompting visitors to either “Sign up” or “Join Now.” So, when you own a website that does not have call-to-action; visitors won’t realize what you want them to do. A suggestion to take an action is the area of a sites page that entices visitors to play an active role on the site. This could either be “Join Now” or “Buy Now.” You require a web design that innovatively uses call-to-action. This is important to take your visitors from point A to point B on your website, from your landing page to the buy page. Without a call-to-action, you are not allowing your visitors to explore your site’s full potential.

13. Your website is limited

If your website is not built on WordPress or custom-built, it is limited and you are on a ride to obscurity. Other content management sites like Wix, GoDaddy and Weebly have limited designs; SEO effectiveness is also restricted on these other CMS sites. We can take a glance at a site and know it was built using Wix. While these sites are awesome for independent companies to put something up, it fails to construct trust and validity. What’s more, most entrepreneurs are not web design professionals. You as an individual may build a site and battle with website formats and color schemes while missing straightforward things that a website design professional won’t.

14. Your website is difficult to understand

If visitors find it hard to understand your website, then you absolutely have to do something about it or risk losing them entirely. Your website feels good to you, but to nobody else. You used words that potential clients don’t grab. The pictures on the site don’t compare with the message you are trying to depict. The text styles are conflicting and the text dimensions do not take after the accepted methods. An expert web designer will get this right from the first run through. Abstain from investing pointless time and energy on a site that you are going to update later on.

15. Your website lacks Search Engine Optimization ranking

Search Engine Optimization helps place your website above or on top of another website when users search for information on search engines like Google, Yahoo and Bing. If your website is not designed for search engines to list, then you are missing a major opportunity for gaining a great number of new visitors to your website. An effective website should be streamlined for SEO. You could invest months in learning SEO to actualize it, but your best choice is to use an accomplished SEO organization to look at your website’s SEO.

Final Thoughts

If by any chance you notice any of these 15 signs apply your website, it is necessary for you to improve your site by hiring professionals to redesign your website for you. This will reduce your site’s bounce rate and keep visitors on your website longer than they anticipate with a responsive and user-friendly website that can be accessed on any device.

How to Best Convert Prospects into Customers with MailChimp

Email automation is often at the center of every successful online marketing campaign today. Most digital marketers use this method to nurture their leads and ultimately convert them into buying prospects.
One of the more popular email marketing tools is MailChimp. Some of the factors attributed to its success include the incredible level flexibility it offers marketers, features, and overall efficiency.

In this post, we show you how you can get the most out of your marketing campaigns by leveraging MailChimp and other marketing tools. Let’s dive straight in.

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Using MailChimp’s testing and preview features

Testing your emails readability is a critical first step to boosting your conversion rates. Use the MailChimp preview and A/B test tool to see what your target audience responds better to in terms of subject lines, content, email layout, and design. Besides, remember that most readers will open your emails on mobile devices which means you need to ensure they’re properly optimized for mobile. You don’t want to have users ignore your communications or worse still, unsubscribe from your mailing list.
You can also use this tool to monitor your click rates, open rates, and bounce rates for crucial insights on potential areas of improvements. Whenever possible, try to test your campaigns on multiple platforms and browsers before hitting the ‘send’ button. The extra effort will certainly pay off in higher conversions.

Engage your audience

The key to converting leads into customers is to understand what they really want. What motivates them to sign up to your email list? What products are they looking for?

The good thing is that getting this kind of information is in most cases a pretty easy task. You only need to engage and inquire from your audience in an extremely thoughtful manner.

Look at it this way – most customers make and rationalize their buying decisions based on their emotions. With this understanding, you can try to create passionate marketing campaigns that influence their intent to buy your products. A simple way to do this is by creating messages, usually emails or web copies that evoke emotions and logically convince your prospects to make a purchase.

Email targeting and segmentation.

Email targeting and segmentation is one of the most effective strategies that marketers, and especially those in the ecommerce space, can use to make their email campaigns more productive. Numerous studies have shown that segmented campaigns record higher click-through rates than the normal emails. On the other hand, lower conversions and increased number of unsubsriptions are inevitable if you keep sending the same generic emails to your prospects and customers.

Personalisation is obviously important as those in your mailing list have varying needs and are at different stages of the customer acquisition journey. By segmenting your list, you’re able to send relevant offers, products, and special discounts to respective groups.

MailChimp allows you to segment your email list based on several factors including engagement level, behaviour, location, shopping history, persona, gender, and job title.

Write captivating headlines and great content

The subject line is the first thing readers see before deciding on whether to open or discard your email. Emails with intriguing but detailed titles that clearly describe the information inside have a higher open rate.
But that is not all.

After a reader opens the email, it’s important that what they find inside matches the excitement or the promise they saw on its subject line. This is where great email content comes in. Craft your emails in such a way that they invoke emotional responses from your readers. You managed to convince them to open your mail; you cannot afford to lose their attention now by sharing poorly written, long-form emails that are full of typos.

Use clear calls to action

Every email you send out to your list should prompt your reader to take a certain action; this can range from a request to download your latest e-book, check out the latest blog, or just reply to the email for a chat. This is where calls-to-action (CTA) comes in.

For more effective results, keep your CTAs simple and clear, with well-stated steps guiding the reader to your offers or other website content. Also, as a general rule of thumb, avoid including multiple recommendations/CTAs in your emails to increase your chances of converting better.

MailChimp Integration

A simple way to get the best out MailChimp is by using the tool’s integrations directory to connect it to other web services. For example, MailChimp seamlessly integrates with numerous CRMs thereby helping users synchronize customer data, import relevant content, and see how different elements affect their business. This Pipedrive MailChimp Integration is one such powerful combination if you’re looking to automate your email campaign using customer behaviour data collected by Pipedrive CRM.

Other helpful MailChimp integrations include PayPal for secure online payments and MailChimp for Shopify (both which are suitable for e-commerce stores).

Reporting

Beyond analysing email click-through rates, open rates, and bounce rates, MailChimp reporting is another crucial function that helps you understand how to improve your overall email marketing performance. For example, you’re able to see how increased mailing frequency impacts your conversions and sales. Does doubling or tripling the number of emails sent out to your list in a week boost your sales or does it result in more people unsubscribing? This is the information you should be able to unearth from the reports sent to you by MailChimp. Use them to improve and shape the future of your email marketing campaigns.

Putting it all together

Any online marketer looking to enhance their email campaigns should consider adding MailChimp to their arsenal of tools. This is a highly productive tool that can assist you understand your prospect throughout the entire buyer’s journey. Use it to create automated lead nurturing campaigns using the tips we shared in this post.

Remember, you can also increase the tool’s usefulness by integrating it with other relevant tools such as CRMs, ecommerce platforms, and payment gateways.

Do you use MailChimp or any other email marketing software in your online business? We’d love to hear your experience.

4 Ways Artificial Intelligence Will Shape Conversational Marketing in the Future

On the surface, conversational marketing may seem like a marketing buzz term. Look deeper, however, and you’ll see it’s an organic way to engage customers. It comes down to the simple fact that, as humans, we prefer to engage in conversation rather than have someone talk at us. And due to the limitations of marketing throughout the years, that’s predominantly been the only way advertisers could get their message across.

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Now businesses and brands can actually communicate in real time with customers, be it helping to solve a product issue, facilitating a purchase, or simply making a recommendation.

Just look at social media. Currently, there are some 1.3 billion people using FB Messenger every month. To keep up with this trend, brands and businesses now have 300,000 messenger bots on the app all designed to facilitate communication. These bots help with everything from movie/TV show recommendations to finding cheap flights to ordering flowers.

But there’s a place for conversational marketing in the B2B world, too. Consider this tidbit: software developer/marketer HubSpot gained 20% more qualified leads simply by adding live chat to their communication channels. Moreover, tech companies across the globe are reducing lead times, increasing lead quality, and increasing new clients in the sales cycle with conversational marketing.

This is the power of a chat interface, and by extension, it’s the power of conversational marketing.

AI is the wellspring from which conversational marketing will grow

At the moment this is evidenced predominantly in the popularity of chatbots. Since their advent, we’ve seen just how effective machine learning can be at engaging people when they want and how they want. Chatbots eliminated many of the drawbacks that are common with human customer service representatives. Now you can communicate with your customers any time of day or night, whether it’s business hours or not.

Crucial stats bear this out. Consider that 80% of businesses are currently utilizing or plan on implementing chatbots by 2020. This supports the prediction that by 2020 customers will manage 85% of their relationship with a brand or business without even speaking to a human.

AI supercharges business Information processes

By integrating conversational AI with the back-end data in your old CRM solutions, the sky is the limit as far as making that data actionable in real time. Consider how things used to be: a business would accumulate terabytes of useful info, and it would then be applied to inbound marketing initiatives like email and social media campaigns.

However, while effective, AI can now take that info and boost personalization, segmenting your target right down to the individual, not a group or demographic.

Advances in natural language processing

With chatbots streaming on ever more platforms, like Facebook messenger, there’s even more need for chatbots to evolve. Natural language processing (NLP), a subset of AI and machine learning, allows chatbots to evolve from script-reading tools to multi-dimensional digital conversationalists, and it will continue to do so into the future.

We’re already seeing real-world advances in NLP advances with digital assistants like Siri and Alexa. Expect to see a boost in this with APIs like Google’s Cloud Natural Language. Applications like this can derive insights from unstructured text. Machines are now analyzing ever greater volumes of data, which helps businesses to glean real-time insight into what is being said about them and how their product and service is being received.

Conversational data protection

At its core, conversational marketing is all about data. As mentioned above, being able to integrate information into your CRM is what allows for greater personalization. But with so much data floating around cyberspace, the potential to misuse information is greater than ever.

The most glaring examples of this in recent times has been the fallout from the Cambridge Analytica/Facebook scandal. Throw in the EU’s GDPR (General Data Protection Regulation) initiative into the mix and you have technology and information running headlong into regulatory forces trying to prevent it from spiraling out of control.

How this immediately affects the upward trend of conversational marketing is in the chatbot realm. Advances in AI will help marketers who want to implement chatbots to further comply with GDPR regulations in a number of ways. For example, greater machine learning will allow bots to:

Receive data and determine instantly if it is for the purposes of data processing or data controlling (this distinction matters in GDPR, as controllers, have to comply fully with GDPR regs)
Offering those who engage with chatbots clear opportunities to provide consent to receive their data and transfer it to a different format
Ensuring all data is safe, encrypted, and easily downloadable

There is one way AI is still limited where it concerns data protection. At the moment, GDPR’s article 22 specifically states that AI algorithms alone cannot be responsible for decisions that have a significant effect on users. In other words, there still needs to be human oversight regarding data control. So, for the moment the robots are still subservient to people.

Conclusion

We’ve reached an exciting inflection point where the rise of AI can facilitate and shape the trend of conversational marketing. Advances in AI will help this vital trend to evolve and reach more people, allow for greater personalization, and ultimately help marketers achieve what was once thought of as an impossible goal: to have a conversation with their target audience in real time, whenever and however they want.

Ryan Gould
Vice President of Strategy and Marketing Services
Elevation Marketing

From legacy Fortune 100 institutions to inventive start-ups, Ryan brings extensive experience with a wide range of B2B clients. He skillfully architects and manages the delivery of integrated marketing programs, and believes strongly in strategy, not just tactics, that effectively aligns sales and marketing teams within organizations.

Ryan is known for taking complex marketing and business challenges and developing solutions that simplify processes while driving customer outcomes and business value. He also thrives on guiding Elevation teams toward execution of strategies that help companies succeed in new verticals while staying true to core values and brand integrity.

The Business Tech In The Most Demand

Business takes a lot of time and money, whether you’re running one yourself or just working as part of one. You have to go back and forth on a commute, paying for your travel. You have to pay for a lunch to take into work with you. You have to pay in your own time and effort, making sure all the tasks you complete are done to your best standard, especially if you’re the boss! But that’s not where the costs end.

Tech. One of the biggest things you have to invest in is technology. The computers you work from day by day cost a pretty penny alone. But there’s a lot more quality technology you can put to good use in business, and now’s the time to look into what’s in the most demand these days.

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Portable Batteries

How many times have you been sit in the middle of a four hour or so long business meeting and slowly watched your battery life tick away bit by bit? Maybe you didn’t pack a charger in your bag, or all the sockets in the room are already being used, and you have no alternative than to sit there and bare it? You hope you remembered to pack a notepad and a pen in your bag, otherwise you’ll never remember what was said here!

Well, if you get your hands on a portable battery or two, situations like these will be a thing of the past. After all, your laptop has a battery of its own that can be removed easily when the situation calls for it, and if you’ve got a spare one in your bag, you can switch them in and out in a couple of minutes. It’s an incredibly useful item to have on hand, and you’re going to want to pick up for the year ahead.

IT Support

If you’re a business that has little to no IT support to its name, whether that be because you’re running it out of a home office or you’ve only just started out with getting a website built, the next thing you’re going to want invest in is a dedicated support desk. And this is something that both you and any customers that come through your website can use, to make sure any problems are dealt with as quickly as possible, and that you’ve got all the network support and security you could ever need.

It’s a lot easier to outsource a task like this, seeing as very few people are technological experts. Companies like Capstone IT could help you out here, or maybe a friend of yours is trying to get their coding career off the ground – why not work together to get yourself a piece of business tech that every company out there wants to have in their inventory?

Find some tech that you can really put to use.

5 Possible Reasons Your Staff Turnover Is So High

Do you keep hiring new employees only for them to leave within a matter of months? A high staff turnover can put a lot of pressure on businesses – you could find that you’re constantly spending time and money looking for new employees and that the temporary lack of staff results in an increased workload for you and your team. To improve staff loyalty and end the constant cycle of recruiting you need to understand the reason why your employees keep leaving. Here are just five possible reasons as to why your employee turnover is so high.

You’re hiring the wrong employees

Not everyone is going to be the right fit for your company. Many employers that are under pressure to hire new employees rush the recruitment phase, however this can often result in hiring the inappropriate people.

Whilst it may take more time and resources, you should consider putting a thorough recruitment strategy in place that could allow you to find someone who is more suitable for the job. This involves doing more advertising, reading more job applications and interviewing more applicants so that you have a larger selection of candidates to choose from.

Don’t be afraid to hire no-one if after interviewing you’ve found no-one that sticks out. If it’s emergency role that needs to be filled, consider trying temp agencies or outsourcing services until you’ve found the right person. It’s better to spend extra time and money finding the right employee than it is to hire the first person you can find only to be in the same position a couple months down the line when they inevitably leave.

You’re overworking your employees

If employees feel as if they’re being asked to take on too much, they’ll likely leave due to the stress. This is a common reason for a high turnover and can be a hard problem to fix if you’re understaffed due to staff constantly leaving.

There may be ways that you can ease the workload such as taking on less clients. If this isn’t possible, consider outsourcing certain time-consuming tasks such as accounting or even answering the phone. You could even research into ways of automating tasks that are currently done manually such as buying an industrial dishwasher for a restaurant kitchen. Your employees will appreciate the fact that you are trying to reduce the burden and may be more inclined to stick around.

You’re not making employees feel appreciated

It’s also important to make your employees feel like their work is appreciated. No sense of appreciation can often lead to no sense of reward – a wage often isn’t enough.

Simple forms of appreciation could include thanking employees at the end of the day or praising employees that go above and beyond. Praising employees in front of customers can be particularly motivating. On top of all this, you could consider sharing happy customer reviews and testimonials to show the positive impact your work is doing. You could also consider donating proceeds to charity to help make employees feel as if they’re making a difference.

You’re not offering any work benefits

Work benefits are also important for keeping employees loyal. A good wage can similarly be a benefit, but there are other perks that you can offer too.

Workplace wellness programs that offer free healthcare can be a great benefit to have. Paid holiday, sick leave and maternity pay are also great incentives that make employees feel as if they’re being looked after. On top of this, you could consider alternative work benefits such as paying for lunch, paying for commute costs and even possibly paying a contribution towards tuition fees. Of course, there are other benefits that don’t require spending money such as letting employees work from home, allowing employees to bring in pets, offering flexible hours or having dress down days.

You’re not offering any opportunities for progression

Another reason all your employees may be leaving you is a lack of progression. Without any sense that they progress within your business, employees are likely to get bored doing the same thing day in day out. Even the most exciting and rewarding jobs can turn into a routine after several years, after which employees may be looking to challenge themselves and improve their status.

Consider offering senior positions within your company or allowing employees to earn more by taking on more work. If this isn’t possible, consider allowing employees to help with the progression of your company. If employees feel that they can play a part in growing your business and making positive changes, they’ll feel as if they’re making progress and will care about your business more.