I don’t know about you, but I buy a lot of stuff online. I’m not a fan of shopping for things in a crowded mall. In fact, I’d rather walk on hot coals than visit a retail store if I can help it. Online stores are for people like me. They’re also useful for those of us that want to get what we want at the cheapest possible prices.
These days, one can buy online from thousands of different e-commerce sites. Places like Amazon sell all kinds of things, and we can often get them delivered the next day! I know I’m singing the praises of online shopping. But, there are things I hate about some e-commerce stores as well.
If you sell online, you want to make sure your customers don’t go elsewhere. So, what is it that consumers like me hate about online stores like yours?
Graphic design from 1996
One of the things that put off visitors to e-commerce sites is bad graphics. I’m talking pixelated images and ones that don’t get scaled correctly. In fact, many studies have shown that carts get abandoned at sites with bad graphic design!
The main reason isn’t so much to do with the hatred of the graphics presented. It’s more of a trust thing. If something looked like it got created in the 90s, would you trust the site with your card details? Of course, you wouldn’t!
Lack of search options
Another bugbear of mine and almost the entire planet is the poor search system on some sites. Sometimes we want to find specific items. Sure, sorting results by price or name are useful. But, what if we wish to search by a particular sub-type?
Let’s say you visited a website that sold computers and accessories. If you would like to look for a 17-inch laptop, you want to search by screen size. You don’t want to look through scores of pages on the “Computers” category!
Out of date promotions
Often we will visit e-commerce sites if there is a promotion or sale happening. After all; who wouldn’t want to save money on their next online purchase?
Something that grinds a lot of people’s gears is out of date marketing. This is where old promotions still get advertised, in case you wondered. It doesn’t happen a lot, but it’s still annoying when it does.
We live in a world where digital marketing campaigns can get updated quite easily. How hard is it to remove or extend promotions that are otherwise out of date?
No SSL? No dice!
Online security is essential when you’re sending sensitive information across the Web. I don’t want a hacker to have my address details and card number!
These days, I refuse to buy from e-commerce sites that have no SSL encryption. It doesn’t cost much to buy an SSL certificate, and it’s easy to set up on a server. There is no excuse for being so lazy!
What other things annoy you about e-commerce sites?