Easy Ways to Promote Products and Offers In-Store


Orin Zebest

Advertising your products and offers on an online store is very different to doing it in “real life”. If you own a brick-and-mortar store, you might struggle to come up with ideas for how to promote your products, special offers and events. However, your problem could be that you’re trying to make things too complicated. There are lots of simple but effective ways that you can advertise in-store. And you can do it without spending too much time or money. Next time you’re looking for new ways to draw attention to an offer or product, try the ideas below.

In-store Competitions

Everyone loves the idea of being able to win big. With just one attractive prize, you could increase the people entering and coming back to your store. You could even use a competition to encourage purchase. There are lots of ways you can use a competition to promote your store. You could hand out a ballot with every purchase, which the customer then fills out and puts into an entry box. You could give them a URL so that they can enter online or require a particular purchase for entry into the competition. Just make sure you offer something that people want. It could be specific to your store, or it could be unrelated, such as an iPad or a cash prize.


Posters are one of the easiest and simplest ways to promote products and offers in your store. All you need is some quality poster frames and to print some decent posters. You could have them printed professionally, or you could do it yourself. The key to using posters, no matter what you’re promoting, is to place them where people will look. It’s no use hiding them in corners. They need to be in people’s line of sight, where they can stop and read them. Use your posters to tell people about a new product, a discount or a 2-for-1 offer.

Loyalty Cards

Loyalty cards are a no-brainer. You probably have a couple from your favorite coffee shop or store. They’re easy to make up and simple to carry out. Just offer customers a card with ten or so places to stamp or receive a sticker. Once they’ve filled up their slots, they can get a free item, a discount, gift card or perhaps entry into a competition. Try not to set the requirement too high or customers might not be able to hang onto their cards long enough.

Spend and Receive

Another excellent idea is to offer some money back for spends over a certain amount. For example, you may say that if a customer spends $100, they get $20 on a gift card or in vouchers. You could also offer points toward a reward system to get money off their next purchase. Coupons are another option, which you could hand out with receipts. They could be for specific items, a percentage off a purchase or a set amount.

Promoting your store inside it is easier than you might think. You already have people inside; you just need to get them to spend more and keep coming back.

Simple Design Ideas That Will Make Your Website Awesome

If you want to attract customers, you have to have an attractive website. It may sound like an oversimplification but it really is that clear. To get customer interest, you have to ensure that once they see your site they stick around. You may be getting a lot of clicks and hits, but not many sales and that is because your site is not bringing the message home. On this post, we are going to show you how to make your website awesome.

Get A Logo

You want your site to look professional and not like an online scam. A logo will help here, and you can get one professionally designed by a company online. Try not to mimic a style of a logo that already exists. You need to be imaginative and create a unique design with the help of some professionals. Remember, if you want your website to be awesome, you should not dismiss the idea of getting some expert help.

Make It Colourful And Dynamic

If a customer sees a site with no images or videos, they are immediately turned off. They probably will not even bother to find more information about the company or business. Investors will react in the same way, and that is why it is so important to make your site visually attractive. You can do this by making sure the opening page has lots of pictures and graphics. You may even want to consider adding a video that introduces your team or company. Make the front page or your site welcoming, like a door into someone’s home and invite your customers to look around.

You may have noticed most new business sites have a pop up box so that the customer can speak to an employee. These usually work by a customer getting automated responses at first. Then, if they need to speak to an employee, they are linked to one. These are easy to set up, and you can find out more about this online.

Get Some Help

We already talked about getting help designing a logo, but why not think about handing the job of site design to another team? When designing a website these days, you have to take into account that a customer may not be viewing it on their laptop. There are lots of different devices that customers use to view a site, and you need to make sure your web page is ready in this capacity. You can hire a team to create a responsive website design that will work on mobiles or tablets in a unique way.

Add Links

Links are used for a variety of reasons depending on the individual. For a website owner, it is about increasing SEO but for a consumer it is so that they can easily navigate the internet. If you want your website to be easy to use, add some links. By using these, you can direct your customers where you want to go.  If you have an article on your site that is referring to how good a product is and you sell this product, you can link to the shop. This will get the customer to buy before they even think about looking at a competing website.

These are just some simple ideas that will make your website look fantastic.  That way you can be sure your customers stick around for a purchase.


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Great Online Marketing Ideas You Probably Haven’t Considered

There are so many marketing ideas out there; it’s impossible to try them all. But it’s important to experiment and try new ideas if you want to grow your business. Here are some ideas that you might not have even considered before.

Make Your Business Sound Small

No matter how big your business is becoming, it’s important that you have the mindset of a small business. This might sound strange, but it’s true. Small businesses are more trusted and accepted by people. So, they’ll be much more willing to buy from you if you give off the impression of a small business online.

People like the idea of family-run businesses that are kept small and uncorrupted. Also, having the mindset of a small business will keep your spark and drive alive. You don’t want to become another faceless corporation. Then it becomes more difficult to engage with customers in a meaningful way.

Let Go Off the Wheel a Little

Sometimes, it’s best to stop being so controlling and analytical when it comes to marketing. You can use focus groups and trials as much as you want, but that doesn’t give you an idea of what will connect with the public. Most of the best marketing ideas today are viral, meaning that they’re spontaneous.

You need to be prepared to try these spontaneous and out of the box ideas. That’s the only way you’re going to come up with an idea that captures the public’s imagination. Some of the ideas won’t come off, but others will. Combining these experimental ideas with reliable marketing methods like those provided by Pay on Performance is a great strategy to use.

Open Up the Conversation

If you’re going to improve your customer satisfaction, you’re going to have to talk to them. When a company grows, that gap between the business and its customers tends to get larger. And then, the business becomes distant. Luckily, the internet offers all kinds of opportunities for businesses to connect with customers.

You could start a blog, for example. This gives you the opportunity to create a community around your business and the content you’re creating. Blog posts are the perfect way to engage with people and start new conversations that can get people interested in what you do and what you offer.

Explain What You Do Well

There’s no need to be shy about what your business does well, and what it does better than your competitors. But you need to have a product that has a high level of quality if you’re going to be able to boast about what makes your business so good. Quality isn’t something you can fake or manufacture; it has to actually be there.

So, as long as you have something to boast about, boast about it! It doesn’t have to tip over into arrogance. It’s possible to say what you’re good at without alienating the people you’re trying to attract to your business. Keep working at it, and you’ll get there eventually.


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At least one of these ideas will be able to help your business out, so give them a try.

Six Unusual Tips That Can Improve Your Business

Businesses are always looking for ways to improve. If you can make your business more efficient and effective, you will make more money. In theory, it is that simple, but in reality it is far harder. Sometimes, the most conventional tips and tricks are as useful as a chocolate fireguard. But, that doesn’t mean that all is lost. If you have had enough of the tried and tested, you can always think outside the box.

The Rule Of Two

If you can keep a positive mental attitude, you can tackle any problem that arises. So, every morning when you start work, keep the rule of two in mind. The rule of two is where you analyse the two biggest issues of the day and then tackle them head on. As a result of focusing on the most important tasks, you and your company will be far more productive.

Limit Your Breaks

If you have worked for other companies before, you will have lamented the lack of breaks. As an employee, you want as much time to yourself as possible. As an employer, however, you need your workforce to be productive. To encourage productivity, limit the amount of time you spend wasting time. For example, don’t take fifteen minutes in the morning to get coffee and get settled. If you lead by example, your employees will have to also.

Use A Virtual Phone System

A virtual phone system is just one example of installing technology that will improve your business. It is the best example because it offers a variety of different benefits that you can exploit. It allows you to converse on the move because you can work from anywhere. It also gives you a superior service to your competitors because you are always available. As a result, you can build a professional brand and brilliant reputation. All you need is a virtual phone number and you are ready.

Get Emotional

Emotions run high in business and they can have a negative effect. To negate the effects, you need to prepare for the day’s events. Make a list of all the toughest and most emotional challenges of the day and figure out how to tackle them. It might be a pressure phone call or it might be boring meeting you have to attend. Whatever it is, you don’t want to lose your cool.


Take a couple of minutes at the start of your day to visualise what you want to achieve. It sounds like nonsense, but it is a technique that is used throughout various occupations. Professional sportspersons swear by the technique. It allows you to visualise any problems that might occur so you are prepared to tackle them beforehand.



Reading Time

Reading is important in every business. All business sectors are growing and evolving and you need to keep abreast of the changes. The best way is to do it with a bit of reading to learn the new techniques and analyse how they could help.

Sometimes, thinking outside the box is better for your business than rehashing the same methods.

Hiring Staff: The Ultimate Guide For Small Businesses



If you run a small business, there’s every chance that at some point you will reach a crossroads in your company’s lifespan. You could stay as you are and enjoy your lifestyle as is, or you could decide to gamble on growth. For the former, there aren’t many things you need to do, other than keeping your business ticking over. However, for the latter, you are going to have to think about hiring employees.

Without a workforce, it’s going to be nigh on impossible to achieve any growth. But building one can be tricky. There are many different factors that you have to consider, and choosing the wrong way to go about things could result in serious consequences. However, if you handle your hiring with aplomb, the rewards will speak for themselves.

In this guide, I’m going to take a look at some of the most important factors you should be thinking about when starting a hiring process. There’s  a lot to take in, so let’s get started right away.

Knowing when the time is right

One minute, a small business can be ticking along quite nicely. But all it takes is for a wave of interest in your product or service to throw things out of balance. It’s a significant moment and one that you have to plan for, regardless of how unlikely it appears at this very moment. There have to be core reasons for you to hire anyone on a full or part-time basis, and growth is very much at the forefront of them. However, just because you have a rise in orders in one particular month, it doesn’t mean that it will sustain throughout the year.

So, recognising your peaks and troughs over key periods is essential to working out whether you should hire or not. Sure, you might have seasonal orders to fulfill, but if the following months are going to be quiet, then it makes no sense to hire. Think about outsourcing during these periods instead. It might cost you more than a full-time employee, but it will get the job done, and it’s a one-off cost that you can forget about as soon as the work is complete.

In an ideal world, the right time to hire is the right time for you. It should be planned and part of your natural progression – not because you have a sudden spike in demand or a customer service issue. Let’s face it – if your business is in crisis and you need an extra pair of hands as soon as possible, are you really going to be that thorough in your recruitment process? If your business requires a certain set of skills that you need, it should be plain to see. And as soon as you see it, those skills should become part of your business plan. At that point, you can think about hiring – and certainly not before.



Establishing your need

Moving on from there, it is clear there are some fundamental questions you need to ask yourself. First of all, why are you hiring in the first place? I would suggest that unless it is for two specific reasons, you should consider outsourcing. Those reasons are as follows: if you can’t manage your workload for a prolonged period, or you have a concrete growth plan in place.

Secondly, are your processes working hard enough for you? Sure, hiring staff could solve some of your problems, but if the systems you have in place could be improved, it may be a more cost-effective option. Also, you could learn new skills for yourself. This is an excellent cost-cutting option that only requires time and commitment to you. However, should you not have much of either, then you are probably in a position to start employing staff.

Understanding the implications

Hiring employees is an expensive business, and is by far and away the biggest cost you will encounter. Not only do you have to pay wages, but you will be liable for national insurance top ups, too. Many employees will expect benefits on top of their salaries, some of which are legal requirements – such as holiday and sick pay. You may also need to think about health insurance or other benefits to attract the right calibre of staff. The simple fact is that the best businesses get the best employees because they offer the best packages. You have to be competitive if you want those people working for you.

There are other considerations to think about as well. As an employer, you will have many different legal responsibilities for your workforce. Health and safety should be one of your prime concerns, and you also have a duty to treat your employees in a fair manner. If you don’t, you could be open to all kinds of litigation issues. Worker’s rights are a vast subject that can’t be dented in a post like this. So I would recommend getting employment law solicitors on board as soon as possible if you are considering hiring. Doing so will prevent you from making any stupid mistakes, and reduce the threat of any court appearances or fines – which can be dangerous for your business in more ways than one.

You will also need to think about insurance. To employ someone, you have to have the correct policy in place – it is required by law. If anything happens to somebody while under your care – when they are at work in this case – then your insurance will cover you for any damages that are sought. For this reason, it is worth a thorough investigation of all business insurance policies to make sure you are covered for all eventualities. There are plenty of things you can cut back on when you hire staff – zero hours contracts are a great example – but your insurance is definitely not one of them.

So there you have it. With any luck, you will be a little more primed when it comes to hiring staff. As you can see, there is a lot to think about – and this post only really scratches the surface – but it is essential that you take everything into consideration. Hiring employees can make the difference if you want to grow – but go about it in the wrong way, and it could be disastrous. So plan well – and good luck!