As an owner of a new startup company this year, you need to know the ins and outs of online marketing. In fact, even the major players of each industry have to know the latest marketing trends to stay in the game. But, even with helpful sites like ours, it can get a little confusing. There is so much to understand, and it is all connected to form one big, marketing scheme. We would not blame you if you were a little lost, so let’s go back to the basics and get you on the right track before you begin. We will also discuss the direction online marketing seems to be heading and why it is still important for your company.
A Good Website Is The Key
We are sure you know how to make an attractive and stylish website, or you know how to hire a designer. But, do you know how to use SEO? Search Engine Optimization, you may have read a lot about it but still not fully understand it. SEO is a series of methods that will boost your website’s search engine ranking. This mostly revolves around using the right keywords. But narrowing it to that would be an oversimplification. If it were as simple as that, businesses could probably do it themselves, but that is not the case. Many business owners would rather put their SEO in the hands of experts part of a company like WME. The good news is once your website is SEO active you will see it on the first or second page of search engine results. You will easily find your site when you type in keywords related to your product or service.
Social Media Is Your Friend
Using SEO is not quite enough. You have to be active on social media networks as well. The current big ones that businesses use are Facebook, LinkedIn and Twitter. But you should be aware Tumblr, Google Plus and Pinterest are gaining some serious ground. You can use all of them in your business strategy to boost your company image.
Many of the social networks currently gaining in popularity revolve around the use of images. There is a reason for this. Pictures are easy to understand for the average internet surfer. They can be clearly viewed on a smartphone or any commercial tech device. Expect this trend to continue as more social networks cash in on it. Your task is to find a way to use the different networks to your advantage. For instance, you can Pin images from your website and attract new customers using…you get the idea.
It’s All Connected
You may have noticed in the movie world there has been a huge surge in the popularity of shared movie universes. The reason for this is that the general consumers loves being able to connect the dots. They love the idea of a tv show linking to a movie linking to a computer game. Similarly, they are used to finding a link on Twitter that takes them to a blog where they can find a company or service. In this way, online marketing is all connected but it goes further than that. Studies have shown how much a piece of information is shared affects the search engine ranking. You can see then why having an effective website, and a social media presence is necessary. They need to be linked together for your marketing to be successful.
Hopefully, internet marketing is now clearer to you, and we wish you luck using it to boost your business.