If you want to set up a blog, you can do it, anyone can. But try to avoid some of the big blogging mistakes.The blogosphere has zero barriers to entry and in some ways, this is what makes it so great. Unfortunately however, it also leads to quite a bit of virtual pollution. The number of amateur bloggers who can barely spell, let alone entertain, continues to increase on a daily basis.
And if you want people to actually read your blog, you need to differentiate yourself from the millions of bloggers out there that have no idea what they are doing. An excellent place to start is to avoid making any of the following foolish mistakes. All of which are perfect examples of how not to blog like a professional.
Big Time Blogging Mistakes
Don’t Bother Proofreading
This is one of the biggest blogging mistakes – professionals proof read their posts. They do so even when they don’t want to. They do so even when they don’t think they are going to find any mistakes. The result is a blog free of typos and stupid grammatical errors. There are too many blogs out there with impeccable posts. Few people are going to waste time with a blog that contains endless mistakes.
Don’t Waste Your Time With Sub Headings
Take a look at all the most popular blogs online. They all have one thing in common, none of their posts include big blocks of text. Paragraphs are short, sub headings are everywhere and there are bullet points galore. The worst thing about big blocks of text is not actually that they make content difficult to read. It’s that they give the impression that the content is not worth reading in the first place.
Choose the First Theme You Find
Have you ever stumbled upon a blog that looks like it was designed by a child? Did you stay long? Did you even read the first post? Chances are you didn’t because the blogosphere is a stylish place with an increasingly strict dress code. Boom – you made on of the big blogging mistakes. Clean themes with lots of space are what people want. They don’t want confusing themes with more ads than content. When your blog looks sloppy, you look sloppy and you fade into anonymity.
Categorize Your Posts According to Their Date
Of all the ways that you can categorize your posts, don’t do so according to the date that they were written. Keeping your newest posts at the front of your blog, this makes sense. You want readers to check out your newest creations. But why categorize a few years worth of posts according to when they were written? Categorizing your posts is supposed to help your readers find what they are looking for. Nobody is looking for what you wrote last March.
Talk About Your Cat
If you want to blog about a wide range of topics, there’s nothing wrong with doing so. But if you want to call your blog a tech blog, you can’t occasionally post about your girlfriend. You are wasting peoples time. You might be a popular tech blogger but your readers don’t visit your blog to read about what you had for breakfast. They also don’t care about your political views. They have their own problems, they have limited time and they just want to read about the latest tech news.
Take a Holiday
As anyone who has ever blogged for profit will tell you, blogging isn’t always an easy job. Therefore the odd holiday is not only beneficial, many people would even argue that it’s a necessity. All blogging and no play makes Jack go postal. The right way to take a holiday however is when you have a few weeks of posts already written. That way you can schedule them to be published in your absence. On the other hand, not posting for two weeks without a single word of warning? That’s how you end up looking stupid.
Explain Why You Are God
Big old blogging mistakes happen, but don’t be silly – there is nothing wrong with establishing yourself as an expert. In fact, doing so has endless benefits. But shameless self promoting that borders on bragging is not only irritating, it makes you look like an amateur. The richest people don’t flash their money around. And the smartest people don’t go around telling people how smart they are. Illustrate your expertise by providing top notch educational content.
Don’t Think, Just Disagree
Controversial posts are a great way to get a blog noticed. Unfortunately however, they are also a great way to completely destroy your credibility. If you want to disagree with someone solely to get some attention, there’s not necessarily anything wrong with this. But choose your battles wisely, narrow the scope of your arguments and back up everything you claim. Clever controversy is profitable but not all controversy is clever.
Tom Koh is freelance writer and an SEO expert. He has optimized many websites and has many posts about SEO and internet marketing to his credit. He believes that alexa ranking is the most reliable ranking service available.