Top Tips for Generating Leads

Top Tips for Generating Leads

In order to maximize your sales, you’re going to need leads. Although lead generation can often be the most difficult area for your sales team to tackle, without it, you stand considerably less chance of growing your business. Lead generation is a must-have area of expertise, and although it can often feel as if you’re failing to attract new customers, there are a number of strategies that you can implement that ensure your lead generation strategies are productive and financially rewarding. The following tips utilize the best of traditional methods of lead generation and the most useful technologies that you can adopt in order to ensure that your lead generation is successful, productive, and a means of refocusing and energizing your sales department.

Optimize your online platforms

As more people adapt to the online sales market, it is essential that you are making the most of your online platforms. Having a functional website and active social media is part and parcel of successful business management in the digital age, and if you fail to update and refresh your online presence, then you’re going to lose customers to the competition. If your awareness of SEO techniques isn’t up to date, then either take the time to learn the skills required, or outsource your online management to experts in the field, which will, in turn, free you up to focus your talents where they are best suited. Refresh your branding and re-energize your marketing strategies and you’ll soon find that customers will be drawn to you.

Use your Email wisely

It’s all well and good if you’re using your emails to communicate in-house and to contact suppliers, but too few businesses recognize the potential reach of a planned email campaign. When used in conjunction with your customers’ data, a regular email newsletter about your company, new products, new reviews or even simple changes to your industry, can keep the existence of your company and product fresh in a client’s mind. As well as a useful means to reignite existing yet dormant customers, emails can also be used to find new clients, with tools such as email finders being an excellent way to reach out to an entirely new market. The benefits are that with your own industry search parameters, you are likely to find clients who are the most likely to be interested in what your company offers.

Share your knowledge

You obviously know the ins and outs of your industry sector, but have you considered using your expertise to widen your audience? Using your in-depth knowledge of your industry, you can send out press releases to local news organizations, and even appear on radio stations to discuss in person in-depth analysis of your area. This spreading of information places you firmly at the forefront of potential customer’s minds when they have a need for your service, because nobody wants to deal with amateurs. Online webinars can also be used to explore breaking news or ‘how-to’ advice, which not only provides you content that can be shared on social media, but also proves your expertise when it comes to your business.

Options for Using AR Applications in Business

What is an AR app? Just remember these thousands of photos with extra big eyes and noses in social networks. This effect is AR technology.

AR applications provide digital objects which are reflected on smartphone screens or on screens of wearable devices, complementing the real world with new information. And this information can be as various as possible – gaming, educational, commercial.

With the development of technologies, Augmented Reality will become a substantial part of our daily life. Now more and more data are being created and accumulated, and Augmented Reality App Development will serve as a bridge for access to a huge amount of information. And Augmented Reality will be integrated so deeply that it will be perceived intuitively. The term “Augmented Reality” itself, perhaps, will cease to be used, and digital data will be considered a part of reality. The main thing is that the augmented reality enables us to a new level of interaction with the digital world without having to abandon the habitual environment, and completely immerse ourselves in virtuality.

What platforms are supported by Augmented Reality

Today, most of software giants offer AR platforms. Here is a list of the main development platforms:

ARKit from Apple

The platform from the Cupertino-based enterprise allows to create augmented reality apps for iOS devices. It supports such AR engines as Unity, Unreal Engine, and Scenekit. It allows the iPhone camera to interact with real objects. The technology was already adopted by Peter Jackson’s studio. Using Unreal Engine and ARKit, its team has created a game with fighting ships capable to fire at the city on a real table.

Google ARCore

When considering Google Tango technology, everyone can see that it offers, in fact, the same, as ARKit: tracking of the movement, fixing of an object on the Android gadget screen and projection of the image on a table to view it from different angles.

Camera Effects Platform by Facebook

It is a set of effects which expands possibilities of photos and videos with Facebook’s camera effects. However, unlike similar effects in Snapchat, the technology here enables to distinguish not only persons, but also other objects – clothes, jewelry, cars, food, landscapes. So that the companies have new prospects in creation of advertising posts.

How do AR-applications help to increase sales?

The hype around Pokemon hunting with smartphones has shown how the huge audience an engaged audience can be. Development of AR-applications is a promising direction, and the commercial boom of use of technology hasn’t come yet.

AR-applications can be a technological power that creates the competitive advantage for a company. It provides new, fascinating experience for users leaving no one indifferent.

How can AR be used?

Even now, it is possible to see synthesis real and virtual worlds when using augmented Reality glasses, such as Google Glass, Epson Moverio, or Toshiba Glass. These are opportunities for developers of educational applications, games, and various services. The range of use of AR technology for both Augmented Reality glasses and for smartphones is very wide.

Augmented Reality Games

Augmented reality offers users new options they surely want to try. We mentioned the most striking example above – the game Pokémon GO that has won millions of fans worldwide.

AR Apps for self-Instruction

AR devices enable users to get the necessary information about an object using only the camera. So, for example, Google Translate helps understand various inscriptions on billboards, signs, documents using AR. The translation appears on the gadget screen at once. Museums, shops, airports and any other places of interest can use AR in a similar way.

AR navigation

There are companies for example, Navion offering car owners absolutely new driving experience using special devices that project tagged maps and instructions onto the windshield of a car. There are also Augmented Reality-based navigation services for smartphones.

Interactive sales in stores

Wearable devices and special software help buyers to better consider the product and see how it will look in the interior. This approach is offered, for example, by Ikea who provide their catalogs with an AR app that enable to see any item on the smartphone screen as a part of the room furniture or decorations.


Even more useful application of AR technology can be found in the field of health, especially in the treatment of phobias or personality disorders. Imagine a person with phobia (fear of snakes), who undergoes exposure therapy (gradual increase in the impact level of the of the object that causes fear, from the sheet with the written word to the actual interaction with the object). Thus, at a certain stage of treatment, patients can use an application that displays a snake near them to inform of the desired level of exposure.

Travel and advertising

When traveling, it can be very convenient to know at once which building is in front of you or to find interesting places nearby. The same principle can be applied for advertising: the user sees offers and information about store discounts, simply pointing smartphone camera on the shopping center’s hall.


Everyone has probably heard about Pokémon GO and MSQRD. Both use Augmented Reality technology for rich user experience. In the game Pokémon GO users can see creatures in front of them, which do not exist in reality. A successful start-up MSQRD from Belarus allows users to try on various masks adjusting them to facial expressions and emotions. These applications have millions of fans, so we can say that Augmented Reality can make a product with an outstanding user experience. Similar AR applications can be used for children giving them joy of playing with revived pictures,books or etc.

The development of expanded reality provides an attractive experience for users and new opportunities for companies that are keen to keep up with the times, offering cutting-edge solutions. AR technologies have a great future, their massive use is not far off, and it’s important not to miss the moment when you can still be one of the first who created a new application using Augmented Reality technology that can increase sales for your business.

How Technology Has Helped To Bring Businesses Closer Together

The 21st Century is a wonderful time to be doing business. Every day brings new advances to allow your business to be working more efficiently, more cost-effectively, and more competitively. Technology allows your business to lower its overheads, leaving you more room to drive prices down in comparison to your competitors. Below are just a few of the big ways in which technology has helped business to move on from the bygone eras of handwritten letters.

Video Calls

With the advent of broadband and even fiber optic broadband, hosting video calls and video conferences has never been easier. In times of old, trying to video call another person meant huge satellite delays, bad quality images, and incredible amounts of lag. Of course, sometimes only a face to face meeting will suffice. In these instances you will need to work with a company like Air Charter Service to get you to your client as quickly as possible; thereby avoiding lengthy check-in times – or perhaps vice-versa.. But for most day to day needs, video calls will allow you to meet clients in something resembling face to face contact, and in minimal time.

Conference Calls

Similar to video calls, landline conference calls revolutionized business at the time of their invention, similar to how mobile phones changed the way we communicated. Being able to have people from multiple offices, all around the globe, talking to each other simultaneously, helped to speed up negotiations and discussions by a tremendous amount. The only downside, of course, is that without the visual cues of who is talking or about to talk, it can be very difficult for conversations to run smoothly. Many conference calls can take much longer than normal conversations due to people accidentally talking over each other or mistaking a pause for thought as the end of someone’s input to the proceedings. It can be useful to have a designated host who helps to organize who will talk and when.

Social Media

What list of technologies which have helped business would be complete without a tip of the hat to social media. Not only has it helped businesses reach the general public far easier than ever before, but it has allowed both businesses and individuals to network in a way that has never been possible before. LinkedIn has meant that professionals can communicate with other people working in their field, meaning that the staff of a business are the best source of contacts to facilitate business partnerships. Two relatively junior people who have connected via social media could be the foundations for the heads of their two respective companies meeting to discuss big plans.

There you have it, three simple ways in which technology changed the face of business forever. They may seem like simple inventions, but they have helped to form the bedrock of how many businesses today model their strategies and daily operating routines. What will be the next big invention that slots itself neatly into our daily business lives? Only time will tell. Till then we will just have to struggle through, blissfully unaware of how our lives will change next.

Business Phones: One Sneaky Trick That Will Save You A Fortune

Business phones are highly common in modern life. Most companies will offer their employees a phone as a bit of a perk on the job. Well, it seems like a perk, but really you should only use the phone for business use. The chances are all your employees already have their own phones, and they’re probably high-tech smartphones. But, with business phones, you give them business numbers, which look more professional.

Start saving money on your business phones. Image Source

The problem with this approach is that it obviously leads to high overheads what with all the phone contracts. I mean, even if you operate a solo business, you’ll be paying for two phones; business and personal. Consequently, if you can figure out how to lower these costs, then it benefits you massively.

The Perfect Solution For Business Phones

As it happens, I believe I’ve come up with the perfect solution to your business phone woes. With my idea, you can save a fortune, but still, have the benefits that come with a business phone. It’s so simple; you buy cheap, basic phones, instead of smartphones.

Now, hear me out. You’ve definitely already got a smartphone, and so do all your employees, so why get another one? It’s a needless expense as you can use all the fancy features on your personal phone if you need them for work. Your business phone is purely there to act as a communication method between you and your clients. If you click here, you will see a very standard cell phone that’s mainly aimed towards seniors. This type of phone is perfect for businesses on a budget. It has everything you need; the ability to make/receive calls, voicemail, speed dial, enhanced volume so you can hear people clearer, a massive battery, and internet access. Any other cell phone features simply aren’t essential. You can pick up a handful of these phones for less than it costs to buy one high-end smartphone for your business.

How Much Can You Save?

It’s impossible to give accurate figures here because different people will spend different amounts of money on their business phones. For examples, a solo business person won’t spend as much as someone with ten employees.

But, we can take a look at some of the rough estimates per phone. On the one hand, we have very basic ‘brick’ phones that are around $80. On the other hand, you have some top smartphones for business use, which are around $800. You will save hundreds of dollars if you buy the handsets on their own. That’s not even taking into account the monthly tariffs, which can be half as expensive on the lesser phones. These savings alone can help you get out of debt!

My whole point is that a fancy phone isn’t necessary if you need a business phone. You’ve already got a fancy one for personal use, so why bother getting another. It’s a needless expense, and this one trick can save you loads of money. Some may argue that no business phone at all will save even more cash. However, I think a business phone is good as you can set it up with a professional number, which adds to your reputation. Plus, you keep personal, and business contacts separate, which will benefit you. So, finding a cheaper, more basic phone is the best option.

Gaming Galore: Here’s To The Rise of Mobile Gaming Apps

Mobile gaming is on the rise across globally, and within the next two years is expected to account for half of the world’s revenue in video games. Since the dawn of electronic gaming it has been a constant battle between the latest consoles, the latest being between xbox and Playstation. However, now mobile gaming has been added to the mix- it already account for forty percent of the video game market and by 2020 it’s likely to reach the halfway mark.

What’s interesting is that smartphones have been around for a while, but it’s only more recently that we have experienced a boom in mobile gaming. The reason for this mainly boils down to trends from the east coming into effect in the west. In places like Asia, free to play models have been around for a lot longer. Their games and monetisation strategies are now reaching markets over here and doing equally as well. ‘Micro-transactions’ where players can make in app purchases tend to make a good amount of profit. This allows developers to release games for free (therefore reaching many people) while continuing to progress with creating future content for the game. Take FF15 a new empire strategy app for example, here players can make purchases for things like gold, VIP tokens or the ability to speed up their progress. While the game can be played without these things, lots of people will make at least a small purchase at some point to improve their game play experience.

In places like China, games developers will usually target mobile first, whereas in the west consoles and PCs are usually favored. Now that mobile gaming accounts for such a large share of the market, we’re likely to see more improved games being produced. Plus with the creation of new, more technologically advanced phones this can also hugely boost mobile gaming. In the past, hardware was really restrictive meaning it was difficult to create an engaging mobile gaming experience.

These days, gaming isn’t just about the hardcore fans any more. Five billion people in the world will own a smartphone by next year, and most of us at some point will download a game to play on. This means that the profile of your average gamer has changed drastically, the demographic is now from young children to the elderly. It’s a place where casual gamers can enjoy the odd game due to the ‘pick up and play’ nature, and there’s plenty  opportunities for die-hard gaming enthusiasts. With celebrities coming out with their own mobile games and appealing to their individual audiences, just about everyone at some point is likely to get involved. This puts game developers in a very interesting and position, the mobile gaming market is lucrative there’s no secret about that.

Be prepared to see bigger and better mobile games coming to your screens in the next few years. It’s an exciting time for both developers and players.

Do you enjoy playing games on your mobile? Do you download and play them regularly, or just once in a blue moon?