Top 10 Digital Marketing Mistakes

There are many mistakes that are made by many of the officials in the field of marketing in the beginnings, which are considered catastrophic errors especially if the company is a digital marketing and that need to focus on this errors and correct understanding of them, and some of them lead to a low ranking of the site in the search engines and can lead to Google’s penalty the site and will mention some of the answers related to this area such as “Why the advertising campaign failed – why marketing failed – Why did not we make the profits required?” These mistakes can occur within any Ecommerce Development Egypt so we will clarify some of them and not all mistakes.

Lack of good analysis

One of the most important elements in the success of any marketing plan is the good analysis and accurate knowledge of many elements such as market, competitor, prices, country culture, product and service required to achieve the goals of your project. The most important thing is you, yes you should know who you are very accurate and identify your strengths, weaknesses, opportunities, and threats. We mean that knowing yourself is to determine the vision and objectives of the company and its mission and the reason for its existence and others.

Lack of good knowledge of customers

Some companies sometimes forget the importance of knowing and identifying the target customers, and sometimes they study and know customers as simple. Rather, it is necessary to Know and identify the target and potential customers of the company as if they are the owners of the company and it is necessary to map the customers in each area including (their needs, Their purchasing incentives, the standard of living, etc.), the lack of good knowledge of the target customers are already leading to failure of marketing as a whole, not just e-marketing

Implementation without planning

Sometimes the marketing team is exposed. This happens very often in many small and medium-sized companies such as any digital marketing company in Egypt. They are subjected to tremendous pressures, which often cause disorder and disorganization, resulting in great damage to good and effective planning. There is great damage in the marketing process of the company, and here highlights the importance of planning in that it is considered a crucial process, taking a step forward needs to be insightful, and implementation according to this vision means saving a lot of time and money.

Content

One of the common mistakes made by many marketers in some companies is the taking of content or description of certain sites or other pages and then placed within this site as the owner of this subject, and this leads to catastrophic consequences of the site may lead to punishing him from the search engines, The search engines unanimously and especially Google always prefer the content unique and exclusive and non-replicated, and there are some tools and sites, whether free or paid, which can determine whether the content is copied from another reality or not.

Lack of interest in the media

Media (such as videos, pictures, GIF) are better, faster and more attractive to attract customers’ attention, as they say (image is better than 1000 words). Lack of interest in media is the biggest mistake among marketers because they do not remember that the image or video component the content does not care about the details of the media. Also, there is a psychology of colors and colors used for all products. It is one of the elements of the brand.

Ignoring the views and ambitions of the client

The customer is the basis of the success and development of the company, so attention him is necessary for the continuation of the company, often occurs in some companies, including digital marketing companies that they provide excellent content and service, but they ignore the views and desires and ambitions of the client and sometimes attack the client, Where the owners of the business, in the beginning, are interested in sales only and marketing for direct sales without attention to the views of customers, although it explains many mistakes and weaknesses of planning, especially in the field of Ecommerce website design agency, which must be interested in the company to avoid alienating customers.

Be annoying

One of the most important tools in marketing, especially e-marketing in Egypt is advertising, including sending text messages or emails randomly to non-people interested in your domain is a loss of time and effort, so it is best to send to the public potential with a call to action and you can send a special offer within these Messages for these, so expect a conversion rate CTR and sales very high, with a list of 1000 emails interested is more effective than one million random email and consider you as spam, which affects the site negatively.

Lack of optimal use of updates

Some digital marketing companies cannot keep pace with developments in the technology world such as the use of VR, bots, AMP and search engine updates, especially mobile. Other updates, which are considered a terrible development in the world of e-marketing, the lack of technological development and the recognition of a kind of luxury is leading the company’s exit from the competition. Development and modernization are the spirits of the times and the main factor in the development of companies.

Don’t test and don’t learn

Digital marketing is a matter of testing and trying, starting with the foundations of analysis and analysis of customer behavior. It is a continuous test that helps you choose between options. A common mistake is to believe that the test is only one time. The loyalty develops with technology.

Do not use data and do not check your success

With the spread of artificial intelligence, the customer became in constant contact both at home and abroad, which in turn provides you with a huge amount of data and information about customer habits and purchasing behaviors. In addition to data on markets and competitors, data is readily available in your hands. This is one of the common mistakes is not to use them enough, also do not put a measure of work, do not think that the completion of the preparation of the plan and implementation, you are finished, but you must measure the success of your plan you do not know the efficiency and success of the marketing plan only through (KPI) to learn from your mistakes.

Technologies of augmented reality in business

Augmented Reality technology captures imagination. But we perceive AR, rather, as an entertaining component of life.

Gaming applications, of course, are the biggest and most interested directions for investments. But tech giants like Google, Apple, Microsoft and Facebook see the opportunities in augmented and virtual reality technologies providing resources for improvement of AR/VR engines and development tools to help other industries integrate AR and VR into their solutions.

To start working with AR technology in any industry, businesses need three mandatory components:

  • mobile device (smartphone, tablet) with built-in video camera;
  • specially developed application containing virtual information;
  • mark, GPS coordinates, or marker (a real object, its part or a printed image), which activates a 3D model, a video or sounds on smartphone display or in special glasses.

Augmented reality for business:

Object Display

To see an AR object, you need to point the camera at the marker, and the image will appear on the screen of your smartphone or tablet. Augmented reality can be formed not only on the basis of the image, but also include, for example, the compass, gyro, 3D-models – without this it is impossible to create a three-dimensional object visible from different angles.

Presentations

Augmented Reality allows to immerse presentations anywhere, show how the object will look from all sides and even make the perception of the object interactive. You only need a program (application), a display with a camera and a marker printed on a sheet. When you point the camera at the printout, an object appears on the screen. However, for the full effect of the presence of viewers will need special glasses or a helmet.

Medicine

Medical diagnosis is more comprehensible with the increased level of visualization. In this case, the AR-technology uses the data of high-precision diagnostic devices, such as MRI, computed tomography, ultrasound diagnostics, X-ray, etc. They are the basis for Augmented Reality models, and markers are certain organs or points. An image of the patient’s internal organs appears on the doctor’s monitor.

Education

For this area, AR technology is a universal tool. There are certain practices of classes in a virtual laboratory as well as applications that create the effect of being present on a real operation in a remote operating theater or on the battlefield in the distant past. Japanese publishing house Tokyo Shoseki prepared a special AR-textbook of English. It has built-in cameras that project animated characters onto pages.

Architectural visualization

A demonstration of a constructed object from any viewpoint and from within. To do this, you need special markers in the building. Pointing with a smartphone camera, you can get a variety of images, and with the help of simple manipulations on the display you can expand the object at any angle, see the internal device or disassemble the building floor-by-floor.

If you already have an idea how you can grow your business with Augmented Reality, Invisible Toys team is ready to estimate your project and offer your services to develop an AR app based on your vision.

Securing Healthcare Data

In 2017, there were more than 340 data breaches reported according to the breach tool of the U.S. Department of Health and Human Services. Increasingly, the healthcare industry becomes an easy target for hackers due to the significant value of patient data.

There are different causes of data breaches in healthcare that could be a critical factor in data breaches – hacking, misuse, human error and physical theft…to name a few.

Every health organizations must pay attention to those causes to further gain knowledge on how they will combat cyber attacks. Cyber criminals’ interest in healthcare data has been increasing due to sensitive and personal information from patients they could use to conduct crime. They could use a patient’s information, for example, to make a fake ID to use in buying drugs to be resold, this type of cyber crime is called identity theft.

So, how do you secure your patient’s data despite the internet threats posed by cyber criminals today?

Effective Ways to Secure Healthcare Data

Medical data is not perishable so it’s more valuable than financial data. However, cyber criminals highly target biotech and pharmaceutical intellectual data nowadays. So if you’re in the healthcare industry, particularly keeping these kinds of data, make sure to double your security controls.

Here are some proven ways to secure your healthcare data:

  • Identify sensitive information that needs utmost security. In order to secure your patient’s data, it’s important to consider automated data discovery of sensitive information. Usually, this is offered by security providers. It scans the network and identifies database servers and services that contain any sensitive information.
  • Monitor and assess database to find out vulnerabilities and mis-configuration. For healthcare organizations, it’s crucial to scan databases for potential weaknesses and risks to healthcare data. Once they are pinpointed, organizations can easily identify remediation strategies to prevent cyber-security threats.
  • Check data usage regularly to monitor data access activities. Monitoring and auditing data usage activities is important such as applications and privileged user’s activity. In addition, it helps detect and alert your IT team when there’s an unauthorized access in your database. With regular monitoring, you can also determine what appropriate actions to take to block suspicious access.
  • Identify users that may pose threat to the database system. Some data security services provide machine learning in order to automatically reveal unusual data activities. It instantly profiles data and user activity to set up a baseline. Activities that will deviate from the baseline is automatically identified as threat to prevent a cyber-security attack.
  • HIPAA compliance, or Health Insurance Portability and Accountability Act of 1996 Compliance guarantees patients’ that their sensitive and personal information are well secured. HIPAA established an industry-wide standards in which all electronic health care transactions must be kept confidential, it also limits every healthcare providers to use or disclose patients’ data information for any type of use unrelated in providing healthcare. Complying to HIPAA should be a priority for every health organization to prevent facing penalties once a data breach occurs, coordinating with companies that offers excellent HIPAA compliance course will greatly result to a solid knowledge about how HIPAA works.
  • Keep sensitive data unexposed and provide layered security to stop hackers from accessing any healthcare information. Masking all your sensitive data can help reduce data breach risks. It’s also a standard measure in complying with data privacy regulations. Integrate bespoke data transformers in your system and maintain data usage without exposing any sensitive details like electronic medical records and electronic health records.

The costs and risks in healthcare data cyber-security breaches are significantly high. Healthcare organizations must also invest in protecting healthcare data to fight and prevent cyber attacks. With how fast the internet changes even in every second, you must be vigilant to every kinds of threats. Always make sure that your database is safe and secure from hackers and fraudsters that may cost you millions of dollars.

Ten reasons why businesses fail

Launching your own business can be exciting, rewarding and liberating – but it’s not for the fainthearted.
After all, if it was easy, we would all be doing it. So, before you take the leap and head out on your own business adventure, there are plenty of things to consider.

The first is that new businesses fail in large numbers year in, year out. This is set out in stark detail in latest figures from the Office for National Statistics, which reveal that business failures went up from 283,000 in 2015 to 328,000 in 2016, 11.6 per cent of active companies. This was more marked in London, with a 14 per cent failure rate.

The finance and insurance sector had the highest business failure rate at 17.0 per cent in 2016, with business support and administration at 15.4 per cent.

If you are committed to realizing your dream, that won’t put you off – and to avoid becoming another statistical casualty, it’s important to understand why businesses fail. You can never predict the future and billionaire tycoon Warren Buffett summed that up when he said: “In the business world, the rear-view mirror is always clearer than the windshield.”

But you will increase your chances of success by learning from the mistakes of those who failed and getting off on the front foot. A good starting point is to use a company formations to do all the set-up work for your new business, leaving you to concentrate on the challenges ahead.
Here are ten common reasons why companies fail:

Poor cash flow is a killer

This is the death of many otherwise healthy businesses. It’s no good having a full order book if you cannot get the cash in to pay your suppliers and lenders, not to mention the wages of your staff. Keeping on top of outstanding invoices and having a plan in place to keep it flowing in is crucial. That means what is known as ‘positive cash flow’ should be right at the top of any entrepreneur’s priority list.

It is the lifeblood of small and medium enterprises and is critical to sustaining and growing a business. So, remember the old saying: ‘Turnover is vanity, profit is sanity and cash flow is reality!’

No plan means no future

If you don’t have a plan you won’t have a business in the long run. It’s simply not possible to ‘wing it’ and make a success of your new venture. You will need a detailed plan setting out objectives for the months and even years ahead. Once that is done, it’s important to share it with every member of your team to get ‘buy-in’, feedback and suggestions from the ‘shop floor.’ Remember too that no plan should be set in stone. It should remain flexible and be adjusted as you go along in response to changes in your marketplace. Having the metrics in place to measure its success – or lack of it – is another must.

Look after your customers

Fail to look after your customers and you are preparing to fail. Good customer service can literally be the making of a business. That means listening to them, dealing with complaints promptly, conducting regular research and generally over-delivering on your promises. Delivering value to customers makes excellent business sense, for a number of reasons

  • It’s cheaper to keep existing customers than chase new ones.
  • It builds your reputation – every unhappy customer will tell 10-15 people about their experience, according to McKinsey.
  • It reduces churn – a report by Accenture found that the key reason customers leave is poor service, more so than pricing.
  • It allows you to stand out from the competition – if two companies offer the same product or service, the one that looks after its customers best will usually prevail.
  • It boosts the bottom line – it stands to reason that happy, loyal customers will return again and again to spend their hard-earned cash with you.
  • Good customer feedback from regular surveys can be used as a marketing tool

Relying on key clients is risky

Who are your biggest clients? What would happen if you lost one or more of them? By all means pop the champagne corks when you get a big customer, but then go out and get more. Businesses that rely heavily on a small number of customers are highly vulnerable – if one or more of them pulls the plug and the business fails it means their customer base is not deep or diverse enough. Even if they stay with you, what happens in the event that the customer goes bust? There is no room for complacency – you must never rest on your laurels. Just ask any failed businessman or woman who did. Always have a Plan B and make ongoing business development a core part of the daily routine.

Keep control of the costs

Just as keeping on top of the cash coming in is vital, so is maintaining a tight grip on what you spend, even when business is booming. Keeping a close eye on your outgoings should be a daily reflex action and the importance of it should be instilled at all levels without making people feel as if they are working for Scrooge! Once you let your costs run away, getting them back under control is an uphill struggle and will involve many painful decisions, which often involve people’s jobs. Better to keep things tight and not only will you be better place to copy with a downturn, but you will also have the confidence to be generous when it is merited, such as paying for the staff Christmas party.

The value of leadership

Former United States President Ronald Reagan once said: “The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things.”
The true leader sets the tempo, the tone and the objectives. He or she also has a vision and can inspire others to share it and once that’s done, lets people get on with their jobs while they focus on the bigger picture. Micro-managers are not good leaders! There are key leadership traits and the more of these you have, the better. They include:

  • Honesty
  • Transparency
  • Confidence
  • Patience
  • Decisiveness
  • An open mind
  • Positivity
  • Generosity

Building a strong team

You might be a genius, but in the long run you’re only as good as the team you have around you. Recruiting people with the right skills, potential and attitudes is an important first step, but it doesn’t end there. They need to be motivated, stimulated and rewarded if they are to flourish and stay with you. Avoid creating a ‘them and us’ culture and adopt an open management style instead. Give regular constructive feedback, adopt flexible working practices, celebrate successes, arrange social events and deal with any problems promptly and fairly and you will be well on the way to building a happy and productive work environment that has a positive impact on the bottom line and keeps staff turnover low.

Robust technology solutions

Like it or not, technology is at the heart of every business and it’s vital to get your infrastructure right. The systems you employ in your business can be crucial to your success, or contribute to your failure. Good technology increases productivity and improves cash flow and profitability. It also protects your business from breaches of security and loss of valuable data and all the disruption and cost that brings. That means a cost-efficient, future-proofed plan for your business systems covering CRM, finance and all other departments should be one of the first things you draw up before embarking on your new venture.

Marketing is not a luxury

The definition of marketing is ‘The action or business of promoting and selling products or services, including market research and advertising.’ Don’t let anyone tell you this is a luxury. Your new business needs an excellent, measurable marketing and communications plan and you ignore it at your peril. Merely opening for business and building a website does not count as effective marketing! Nor does the opposite approach, a scattergun approach where you are marketing yourself on every available platform. No matter what business you are in, you need to do your research and concentrate on the platforms that will put you in front of new and existing customers. If this is not your area of expertise, employ someone to do it for you, or if it makes more financial sense, bring in outside contractors to work with you on your marketing plan. Find out more at The Marketing Society.

Too much too soon

Your business can be a runaway success, with everyone wanting your product or service and still become a casualty. Rapid growth and over expansion are common contributors to business failures, with even the biggest concerns coming a cropper. This is often caused by initial success mixed with over confidence or a desire to capitalize on high demand. The result is that companies often expand at a rapid rate, borrowing as they go and leaving themselves highly vulnerable to market changes. Others launch before they are ready and then cannot cope with demand, while ordering too much stock can also take you down if you cannot shift it quickly. Far better to grow organically and in a carefully planned and researched way than let a corporate rush of blood to the head take you over the edge.

Last but not least, you will never succeed if you cannot deal with failure. Some of the world’s biggest business names have suffered setbacks along the way. If things do go wrong, don’t give up. Dust yourself off, learn the lessons and go for it again!

How Should A Business Expand In The Modern World?

The best businesses in any industry will strive to constantly grow. And that should be the goal for your business. If there’s ever a point at which you put up your feet and congratulate yourself for a good job then you’ve taken your hands off the wheel. The industry is always changing, and that means your competitors are always changing. If you’re going to be a cutting edge company then you need to constantly modernize and reinvent your business model. But how should a business expand in the modern world? Here are a few ideas.

Team growth.

In today’s world of business, many companies are taking more of a people-centric approach to their daily operations. Great entrepreneurs know that the growth of their team will lead to the growth of their business. For that to happen, you need to treat your employees well. Reward workers for exceeding expectations; this will encourage the rest of your team to try harder. In turn, productivity will increase. Make sure you give the team a nice environment in which to work too; ergonomic chairs can go a long way, for example. Value your team and they’ll value the company.

However, make sure you don’t forget one of the most integral members of your team: you. Obviously, you need to value your employees as important components of the company’s operations, but somebody has to lead the way. As the boss, it’s your job to guide your team to success; a good entrepreneur doesn’t just delegate. If you want to improve then you should not only keep researching the market but keep studying on a personal level. You might even want to get an online bachelor’s degree in organizational leadership to improve your management technique. If you can lead your team more effectively then you’ll be able to grow as they do.

Online growth.

Your business also needs to expand online. In the modern age, digital growth is vital. Make sure you focus on your company website; you should be aiming to climb the search rankings. Focus on keywords and backlinks. Even page titles and meta tags are important. Your objective is to please search engine algorithms. SEO will lead to traffic growth, and that’ll lead to increased sales. But you should be doing more than simply pushing higher numbers of visitors to your site, of course. You need to make sure that you maximize the number of visitors who convert to paying customers. To achieve this, your content needs to be engaging. You need a responsive layout that looks good on all devices, you need a simple payment system, and you need concise content that gets to the point. If you can achieve this then you’ll increase traffic and sales. That’ll help your business to grow.

Brand growth.

Any business that wants to expand in the modern age has to focus on its brand. We’ve talked about increasing productivity and sales, but stable business growth comes from an expanding client base. Your company needs to develop a brand that really connects with the target market. You’re trying to maintain your audience rather than simply chasing new leads. Otherwise, your business can’t enjoy stable long-term growth. Maybe you could create a better brand image by giving vouchers and discounts to customers. This will show that you value them and enjoy them to stick around. A caring brand impresses the market in the modern day.