The internet has changed quite a bit since my early days of online marketing. Back in 2005 my wife Arlene and I were involved in link partnering. We don’t do that anymore, we have more tried and true methods that we employ now. I’ve been a successful online businessman for over a decade now, it’s been a great ride seeing familiar faces year after year at summits and conferences.\
To Make a Sale, You’ve Got to Get Them Through the Door
I’ve learned quite a bit in my years as an internet entrepreneur and podcast host. My programs such as “Affiliate Buzz” and “Coffee Talk” have featured many experts in the field of marketing and social media as necessary drivers for a successful business. In a recent edition of “Coffee Talk” I had the opportunity to host a good friend and colleague, Mario Bonilla.
Mario, formerly of PRWeb, is a self-taught social media expert – he went from knowing very little about the internet to training others during his time as a platform trainer and customer delight specialist. A host of many informative webinars available at PRWeb.com, Mario thrilled “Coffee Talk” listeners, and recent graduates of my SUPER BootCamp, with his insightful advice.
Social Media Starts in Your Own Backyard
- Make a list of people in your community – Editors of newspapers, periodicals, local publications, and radio rely on fresh, interesting news each day to fill up their pages with relevant content. You can help them with this by contacting them and asking how they like to receive their information. Some may like email, others by fax, some may prefer good old snail-mail. Whatever the preference, update your local news outlets regularly in a manner they prefer.
- Community is online as well as offline – When Arlene was setting up her website for www.epilepsymoms.com she searched Google from top to bottom, looking for sites similar to her own. After she had a solid list of 50 or so sites she contacted each of them and offered them a chance to publish one of her articles each month. Reaching out this way has helped her build strong ties in the epilepsy community. Keep in mind this is a give and take relationship, Arlene provides a unique and fresh article per month and receives similar content from these other sites. This strengthens Google rankings by building credibility and backlinks.
- Give regular updates of relevant happenings – Set aside time each month to write a press release about the current news and announcements relevant to your business and target audience. Distributing your press release is easy with the help of PRWeb’s flexible pricing and service options.
- Use a solid template for monthly press releases – Writing a press release that gets noticed takes some practice, but it doesn’t have to be daunting. Make a list of all the valuable, noteworthy things your business has accomplished, and condense this into a focused, announcement-style document. Templates and how-tos are readily available online to coach you through the process. Start with a solid headline and build from there. Remember, it’s an announcement, not a sales pitch.
- Contract out if necessary – When in doubt, contract out! I happen to love hiring contractors through Elance.com because it’s so convenient and I’m always pleased with the level of professionalism I receive for a reasonable price. If you can’t afford to hire a contractor, consider what sorts of barters and trades you can make with talented writers in your area.
A Solid Press Release Can Launch a Website
I love to use my beautiful wife Arlene as an example. When she was putting together www.epilepsymoms.com she worried a bit about the slow trickle of initial traffic. I suggested she put out a press release and within a week of doing so she was not only at the top of Google and Yahoo News, she also landed on the front page of our local paper with an additional two pages dedicated to her website and our son, Adam! Arlene often says that press release launched her website, and I have to agree. If you are on a budget try taking advantage of the many press release coupons available on the web, and see what press releases can do for you.
About the author:
Industry veteran James Martell has enjoyed success as an affiliate trainer. As the author of the very popular “Affiliate Marketer’s Handbook”, as well as the host and creator of the “Affiliate Buzz” and “Coffee Talk” podcasts for affiliate marketers, James also developed a “SUPER BootCamp” training course, a collection of 12 recorded lessons, hours of audio, live Q&A sessions and more. James often uses the Internet as a resource and reads sites like http://www.forexdice.com when browsing for economic news.