The following are common page level SEO issues, their possible causes and how to address them:

Poor Search Engine Ranking : Most websites are not highly ranked in search engines such as Google. If your site is preforming poorly – it could be these reasons:

  • You Have Selected Very Competitive Keywords
    A common reason for not getting ranked in search engines is your keyword/keyword phrase is highly competitive. This is especially true if a site is new and has not had time to acquire links. When people search – most click on the first handful of results.  Look at the sites on the first page of any popular search engine.Now look at their backlinks – are they optimized? Do they have a high page rank? Are they an authority websites?
    – If the answer is ‘YES’, it will not be an easy task.  Instead of taking on that large of a task – maybe you need to look at less competitive keywords instead. This is why we created the free seo test – see what is working and what is not.  We can run a quick test and then a larger one later – if necessary.  Our reliable seo professionals will analyze and suggest the best way to improve.
  • Your Site Has HTML Errors
    HTML is finicky – many sites have HTML warnings or mistakes, some are worse than others.  So don’t feel you need to begin correcting all the errors on your site from the first to the last. Most errors will not cause search engines to stop crawling, BUT, HTML errors can stop them in their tracks – and this is BAD.  To find out if this is a problem, make sure your website’s HTML is verified. Google has a free tool called “Webmaster Tools” you can use to determine this. It will help you detect if there are crawling errors and show you. Once you have identified the problem, you can fix it immediately.
  • Your Website Is Not Optimized for Any Keyword
    Another common reason for not being ranked is failure to optimize your website for any keyword. When building your site, you need to take your time and decide what key words to target and also make certain that these key words are incorporated on your page, title tags and meta description.  Each page can only be optimized for one keyword/keyword phrase.  If you have not done this yet, you need to do so as soon as you can – this is VERY important.  Use our seo checkng tool on this page to help you.
  • Your Website Lacks Backlinks
    The number and quality of backlinks to your site is a large part in determining where you rank in a search engines result page. If you aren’t ranking for your keywords, open Google and try your keyword in the search box (without quotes) – then note the first 6 results. Go to a tool used for checking backlinks and check the number of backlinks these sites contain. Compare the results to your own website. This should give you an idea of the number of backlinks that you need to add to get to the top and that is if your other site work in in order.
  • Your Website is Still Young
    Give your site enough time; search rankings don’t happen overnight. The newer your site is the longer you will have to wait to achieve a top ranking. Some refer to this as the “Google Sandbox” – it can be 90 days or more until search engines deem you ready.  And, the more competitive the target keywords are, the longer you will have to wait to appear at the top. Monitor your progress over time by observing your links and your ranking then comparing this to high ranking websites – record the or use a tool to check them. This will enable you to ensure you are on the right path.
  • You Are Having Issues with Google
    Google has rules – not all website ownsers or SEO “experts” follow them.  This will cause you much trouble.  Many website owners today are having trouble with Google and their sites cannot perform well as required due to this. The following may be some reasons you are at odds with the Google, preventing your site from ranking high.
  • Your Website is Crammed With Spam Content
    Does it makes sense when you read your website’s content – would others find it interesting?  If your site contains spam links, hidden texts or keywords, gibberish or scrapped content you might have trouble with Google. This is a serious offense that could get you a pure spam penalty. It might not be your fault for having gibberish content on your website as sometimes site visitors leave these in form of comment but there are web tools that can be used to wipe them out for instance word filters.  You need to know – and if you don’t read your content, why should others?
  • Your Website Has Hidden Keywords and Meta-Data which are Stuffed
    It sounds better than it is – just a couple more mentions of that keyword.  Don’t do it – it is common to do these blunders, maybe unknowingly. You may think it is a fast track to great SEO.  Don’t think Google is not aware of this tactic.  Common ways in which site owners blunder are incorporating multiple versions of keywords into meta data, hiding content on pages using cascading style sheets or adding many keywords to image alt tags. To avoid these costly mistakes, it is imperative that you check your on-page SEO and make sure your are giving what Google expects of websites.
  • Your Content Has Been Stolen and Site Hacked
    Another problem – content theft is common practice on the internet these days. It is quite unfortunate that many legitimate sites have fallen victims to these malicious individuals and ended up being penalized without actually engaging in black-hat ranking techniques. You might have trouble with Google just because somebody stole your content which is quite unfortunate! Hacking is another serious threat that is even harder to evade. Sites that are prone to hacking in most cases have concealed malware which is not still noticeable on the back-end coding. The best way to avoid trouble is to always check your site for any vulnerability using various tools that are available.

SEO Test Tool – How can you learn SEO?

We used to run a tool to check the SEO of your web pages.  That is not something we do anymore.  It just got to be too much work and people were SPAMMING the dickens out of us…not to mention the cease and desist orders.  Oh yea…all kinds of fun.  :)

This tool has reached end of life.  But, no matter what, we have done a lot of work around SEO – here are some of the articles we point people to for research and learning.

SEO Research and Learning

How do I learn more about SEO?

There are a number if tools like this on the market – but if you are really looking to fix and gain SEO on your website, please take time to research and learn what is involved.

I’m not the biggest Rand Fish fan, but the guide that Moz has for beginning SEO is solid.  You can check that out over at Moz learning.

What does it all mean?  SEO is a moving target.  And, we have really been talking about page level SEO.  There is social media marketing and so many other factors which play into search results.

How To Help Your Online Marketing Company Stand Out From The Crowd

There’s no denying that online marketing is all the rage these days. Companies of all sizes are using third party firms in one way or another, to try and rank higher, stand out, and be more competitive. So, for online marketing businesses, there are plenty of opportunities for success.

The trouble is, the market is incredibly competitive. Google the phrase ‘online marketing’, right now. You currently get around 119,000,000 results – a sure sign that there is plenty of saturation going on. And, let’s not forget, many companies are trying to form their own in-house teams.

In short, if you want success for your digital marketing business, you are going to have to stand out from the crowd. Here are a few things you need to think about if you want to make your mark.


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Look at your branding

First of all, have a long, hard look at how you appear to your audience. Do they know who you are, what you do, and what your values are? Branding yourself is of vital importance. But, it goes way beyond creating a fancy logo and using a particular color for your marketing materials. Great branding means having a consistent approach on every single channel you use to talk to your customers. That includes your Facebook pages, phone calls – even how you dress.

Go niche

Finding a niche in your market may seem counter intuitive at first. However, what you lose out on mass volume for potential customers, you gain with a more targeted audience. There’s less competition, too. So, if you know a lot about a particular industry, why not focus on promoting your ability to market for those sectors? You could offer SEO and online marketing for the automotive industry, for example. Or, you could even focus on marketing to local businesses in your area.

Create a useful tool

There is plenty of advice out there on the web about online marketing. And, it isn’t conceivable that a business owner will spend time learning about it and putting their own plans into action. However, as an online marketing agency,m you can find a lot of success by building and promoting your own tools. There are plenty of examples out there – the likes of and PDX SEO offer exciting tools for SEO, for instance. Even if you give your product away free, it can act as a draw for new customers, allowing you to expand your client base.

Become an expert

With so much competition around, there is only one thing that will help you stand out: your expertise. The more credible you are, the more likely you will be trusted by your customers. But what sort of things should you be doing? One way of getting started is to use your knowledge to create a valuable blog. Concentrate on writing high-quality articles, contact other authority blogs, and try to build a community. It’s not quite that simple, of course – but there are plenty of guides out there that can help.

All You Need To Know About SEO


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Talk to any business person and marketer about websites and they’ll throw around the term ‘SEO’. They’ll always go on about needing to improve the SEO of a website. Or whether something has good SEO of not. A lot of people hear this term and just smile and nod while the conversations pan out. It’s not something you’ll know about unless you’ve done your research and learned about it.

If you don’t know anything about SEO, then I’m going to take a lot of the effort out of your hands. Don’t worry about doing research and finding loads of articles online. I’ve collected all the information you need and condensed it into this one post. So, for all you need to know about SEO, keep on reading down below:

What Is SEO?

We’ll start off with the most obvious question, what on earth is SEO? To start, it stands for search engine optimization. And, it’s the process of gaining web traffic via search engine results. Every search engine will display a list of search results when someone uses it. You may have wondered how they decide what order the results are put in. Why are some websites at the top, and others on a different page altogether? The reason for this is that those sites have better search engine optimization. They’re optimized to perform well in the search rankings, so get placed near the top of the results.

What Affects SEO?

Like I said, you may hear people talk about good or bad SEO. But, what affects the search engine optimization of a website? Truth be told, there are so many different factors at play here. One of the biggest factors is keywords. On a web page, there will be some keywords present in the text, menu titles, web address, etc. It’s your job to use relevant keywords to try and improve your SEO. You want to include words that relate to your website, things you think people would search for if they wanted to find it. For example, a website that sells yoga clothes should use ‘yoga clothes’ as a keyword.

Another key thing that affects things is links. The amount of outbound links you have can play a part in your search engine performance. Likewise, the amount of links to your site will play a massive role in whether your SEO is good or not. The more links you can build, the better.


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How Can You Improve SEO?

So, you now know some of the effects, but how can you improve a site with bad SEO? For starters, think about link building. You need to get as many backlinks to your website as possible. The best way to do this is with a blogger outreach program. This is where you contact loads of bloggers, and ask them if you can write a guest post on their blog. In your post, you’ll include a link to your website, so the SEO improves. Now, writing a guest post for these purposes can be tricky, and there’s an art to it. If you want advice then you can find many posts online like this; Blogger Outreach Best Practices – How To Write A Guest Blog Post For SEO. Obviously, the more blogs you can post on, the more backlinks you’ll have. This is a super good way of improving your search rank in just a few weeks.

My second tip is to create great content on your site. This means setting up a blog so that you can post your articles. In these pieces, you should use lots of keywords. Think about the title for your blog too; it needs to be catchy and grab people’s attention. Include a massive keyword there too; something people will search for. If you keep posting great content, including good keywords, your ranking will only get better. Also, search engines judge sites based on how often they’re updated. If yours is inactive, and you have no content on there for long periods, then you’ll suffer.

I know that understanding SEO can be difficult for beginners. Hopefully, this guide has helped make things a little bit clearer. The main thing to think about is that if you want your website to do well in search results, then you need good SEO. Use the two tips I’ve given you to help improve things and drive your website up the rankings. It’s important that you keep up these efforts even when you’re performing well. You need to sustain your ranking, or you’ll be back at square one.

How to build a niche site – Part 3

In the third and last post of this niche site series, we’ll talk about link building and monetization.

Link building

To many, it has almost become a 5-letter word now, but backlinks still matter, a lot, what changed is the way you should get them. After the Penguin update, there are two things you need to pay extreme attention to: anchor text and relevancy. When building links, keep exact match anchor texts to the minimum, let’s say 10-15%, and vary the rest as much as possible. Use synonyms of the main keyword, long phrases, your naked URL, your own name, and maybe even a few “click here.” Also, get links from sites that talk about the same topic, as this is another authenticity signal in Google’s eyes.

How much link building will you need? In general, the more time you spent on keyword research, the more patient you were in digging up keywords with good potential, the less link building you will need to make those terms rank. When you start doing it however, take it easy during the first month, and be a bit more active afterwards, but don’t go too fast anyway. Here are a couple of tips for a basic link building strategy:

Guest posting

Its popularity as link building technique has soared a lot in the last year. Maybe you won’t be able to get attention from the top sites in your niche, but you can still find a good and relevant blog that will accept your article

Commenting on blogs

It’s still a good way to get a backlink, but make sure you use your name as anchor text, and please leave comments that can add something to the discussion

Ezine and Goarticles

These two are especially good at the beginning, to let Google know you exist and to have your site indexed more quickly

Other web directories

Go for the good ones, stay away from bad neighborhoods. A good list can be found here at SEObook.

Slideshare and Docstoc

If you can make a slideshow or a pdf out of your content, these two sites are gaining more popularity as link building resources

Press releases

One or two press releases won’t hurt the link building process, and will help spread the popularity of your site a little

If you don’t see any meaningful result in rankings after one-two months, there is a more advanced method that you can try, which involves buying an expired domain with PR 2 or 3. With a little bit of research you can find one that is not too expensive, and then populate it with content related to your niche. When this satellite site is indexed again, then you can use it to link to your main site directly or, if you want to be more sophisticated, you can reach out to a webmaster in your niche, with a good authority site, and offer a three-way linking: you will link to his site and he will link to yours.

Making money

Let’s finish where it all begun: the money. Once you’re getting traffic, you will need to experiment a little to find out the best way to monetize your site. In general however, you can follow these two principles:

What are you selling?

Programs like Adsense work better for purely informational sites, whereas if you dealing with products that you can physically buy, then Amazon, Ebay, or affiliate programs in general might be a better choice


Adsense is the best online advertising program in its category, but not the only one. Try with different sources of income: you might find better alternatives, and you will get familiar with different programs.

If you like the process of discovering of new keywords and the challenge of learning about a topic you don’t know yet, niche sites can be a nice source of passive income. This is all you need to know to get started.

Revealed: The Risky SEO Techniques You Need To Avoid

There are plenty of techniques people use to boost their website search engine rankings. SEO is a skill that more people are learning about to help their sites become popular. To aid in that quest, Google offers a free PDF guide on the subject.

The thing is; some folks carry out risky SEO techniques. If they work, they can afford site owners better search engine visibility. But, there is a high chance those techniques could backfire on them. The result is they end up with a “blacklisted” website.

It’s obvious that one should avoid carrying out risky SEO techniques. Here are the ones you need to avoid for the reputation of your website:


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Avoid paying for links

Many bloggers offer people the chance to buy links on their sites. The way the process works is simple. Blog owners offer people a slot in a list of links on a page sidebar or footer.  There is no surrounding story with the link; it’s just a bare connection to a website. This approach is wrong on so many levels.

First of all, your link will often bear no relevance to the content on the blog page. Second, the blog site will appear spammy because of the high number of links. It has the potential to get blacklisted by search engines, and so will your site.

Avoid plugging your website URL in blog post comments

One technique that people would often do is comment on someone’s blog post and drop a link to their site. This is both annoying for the blog owner and a waste of time for all concerned. Why? Let me explain.

Today’s blog software, such as WordPress,  adds rel=”nofollow” to each comment link. This tells search engines not to follow or index that link. Some spammers automate this process, and so blogs often become inundated with spam comments.

Any SEO agency worth their salt will tell you there are better ways of getting blogs to link to you. For example, you could offer to write a guest post for them. Or you could ask them to add a relevant link on a specific page to your website.

Avoid copying and pasting content from other sites

Let’s face it; we all know how easy it is to copy and paste text from other websites. After all; they are saying the same thing, why reinvent the wheel?

Duplicate content is a big no-no in the world of SEO. It’s a factor search engines use to flag your website up as spam and decrease its rank. There is also the issue of plagiarism to consider. If you publish something, how would you like it if someone else stole your work and claimed it as their own?

Avoid “stuffing” invisible keywords on your pages

Someone once told you that adding 5,000 variations of your favored keyword to each page was a good idea. You don’t want human visitors to see that text, of course, so you make it “invisible.”

Here’s the thing: that text will never be invisible! Try disabling the CSS on such a page. That spammy content will be obvious to see. Again, search engines will flag your site up as spam if you follow such a practice.