The following are common page level SEO issues, their possible causes and how to address them:

Poor Search Engine Ranking : Most websites are not highly ranked in search engines such as Google. If your site is preforming poorly – it could be these reasons:

  • You Have Selected Very Competitive Keywords
    A common reason for not getting ranked in search engines is your keyword/keyword phrase is highly competitive. This is especially true if a site is new and has not had time to acquire links. When people search – most click on the first handful of results.  Look at the sites on the first page of any popular search engine.Now look at their backlinks – are they optimized? Do they have a high page rank? Are they an authority websites?
    – If the answer is ‘YES’, it will not be an easy task.  Instead of taking on that large of a task – maybe you need to look at less competitive keywords instead. This is why we created the free seo test – see what is working and what is not.  We can run a quick test and then a larger one later – if necessary.  Our reliable seo professionals will analyze and suggest the best way to improve.
  • Your Site Has HTML Errors
    HTML is finicky – many sites have HTML warnings or mistakes, some are worse than others.  So don’t feel you need to begin correcting all the errors on your site from the first to the last. Most errors will not cause search engines to stop crawling, BUT, HTML errors can stop them in their tracks – and this is BAD.  To find out if this is a problem, make sure your website’s HTML is verified. Google has a free tool called “Webmaster Tools” you can use to determine this. It will help you detect if there are crawling errors and show you. Once you have identified the problem, you can fix it immediately.
  • Your Website Is Not Optimized for Any Keyword
    Another common reason for not being ranked is failure to optimize your website for any keyword. When building your site, you need to take your time and decide what key words to target and also make certain that these key words are incorporated on your page, title tags and meta description.  Each page can only be optimized for one keyword/keyword phrase.  If you have not done this yet, you need to do so as soon as you can – this is VERY important.  Use our seo checkng tool on this page to help you.
  • Your Website Lacks Backlinks
    The number and quality of backlinks to your site is a large part in determining where you rank in a search engines result page. If you aren’t ranking for your keywords, open Google and try your keyword in the search box (without quotes) – then note the first 6 results. Go to a tool used for checking backlinks and check the number of backlinks these sites contain. Compare the results to your own website. This should give you an idea of the number of backlinks that you need to add to get to the top and that is if your other site work in in order.
  • Your Website is Still Young
    Give your site enough time; search rankings don’t happen overnight. The newer your site is the longer you will have to wait to achieve a top ranking. Some refer to this as the “Google Sandbox” – it can be 90 days or more until search engines deem you ready.  And, the more competitive the target keywords are, the longer you will have to wait to appear at the top. Monitor your progress over time by observing your links and your ranking then comparing this to high ranking websites – record the or use a tool to check them. This will enable you to ensure you are on the right path.
  • You Are Having Issues with Google
    Google has rules – not all website ownsers or SEO “experts” follow them.  This will cause you much trouble.  Many website owners today are having trouble with Google and their sites cannot perform well as required due to this. The following may be some reasons you are at odds with the Google, preventing your site from ranking high.
  • Your Website is Crammed With Spam Content
    Does it makes sense when you read your website’s content – would others find it interesting?  If your site contains spam links, hidden texts or keywords, gibberish or scrapped content you might have trouble with Google. This is a serious offense that could get you a pure spam penalty. It might not be your fault for having gibberish content on your website as sometimes site visitors leave these in form of comment but there are web tools that can be used to wipe them out for instance word filters.  You need to know – and if you don’t read your content, why should others?
  • Your Website Has Hidden Keywords and Meta-Data which are Stuffed
    It sounds better than it is – just a couple more mentions of that keyword.  Don’t do it – it is common to do these blunders, maybe unknowingly. You may think it is a fast track to great SEO.  Don’t think Google is not aware of this tactic.  Common ways in which site owners blunder are incorporating multiple versions of keywords into meta data, hiding content on pages using cascading style sheets or adding many keywords to image alt tags. To avoid these costly mistakes, it is imperative that you check your on-page SEO and make sure your are giving what Google expects of websites.
  • Your Content Has Been Stolen and Site Hacked
    Another problem – content theft is common practice on the internet these days. It is quite unfortunate that many legitimate sites have fallen victims to these malicious individuals and ended up being penalized without actually engaging in black-hat ranking techniques. You might have trouble with Google just because somebody stole your content which is quite unfortunate! Hacking is another serious threat that is even harder to evade. Sites that are prone to hacking in most cases have concealed malware which is not still noticeable on the back-end coding. The best way to avoid trouble is to always check your site for any vulnerability using various tools that are available.

A Segment Wise Approach To SEO For WordPress Websites

SEO is a very broad term and defining it in one single post is not so easily possible. I have attempted to present section wise information on how to build SEO for WordPress websites and make them search engine friendly. Actually, Proper knowledge and its implementation are very important from the very beginning of the website development. Further, this post contains only the most ethical and widely accepted SEO practices therefore don’t be surprised if you don’t find PageRank sculpting and IP delivery topics in there.

Web Design/Development: The very first thing that you need to do is optimize the landing pages according to search engines. Split A/B testing is ROI oriented usability testing technique and it should be properly used. The information architecture should be streamlined to provide a well conceived and proper sales funnel. Self replicating processes can be implemented to create dynamic scalability for huge websites. Further, you can create content silos to increase the keyword ranking of large WordPress sites.

Web Analytics: Analysis is the most important part of SEO and those who try to skip it would definitely suffer the consequences. Conversion attribution should also be used to determine the number of steps it takes to make a person finally appear on the website or take a desired action. A good SEO analyst would have a keen eye for spotting relevant long tail keyword combinations and other trends.

Content Creations: Content should be created in its various different forms such as videos, e-Books, info-graphics, text etc. Blogging should be done for SEO as well as information distribution purposes. Attractive headlines for impressive content can work miracles for bringing in traffic. User generated content should be properly managed through crowd-sourcing and tagging. Further, SEO analysts should develop predictive SEO skills so that they can be the first ones to offer supplies for demands that don’t yet exist.

Link Acquisition: Links can be gained through lots of activities. You can implement on topic widget bait, host engaging and interesting quizzes, host contests and post interesting content or blogs such as best of collections. You can also stir a controversy to get the attention of supporters and adversaries who would link to you.

Further, you should always be looking for new media and markets to expand your reach. Twitter and other Micro-blogging apps should be effectively used to spread the word. Plugins can be installed in WordPress to support multilingual SEO to promote the business internationally. As most of the users are now surfing over their mobile phones therefore proper steps should be taken for mobile search optimization along with appropriate CSS usage for various platforms.

The Importance of Web Statistics

The Importance of Web Statistics

When you buy your web hosting package, you will get server space on which to store your website’s files, and you will also get a bandwidth allocation and the customer support of the company owning the hosting. Most people recognize these things and use them to their fullest as they should. However what often gets forgotten is some of the other things on the control panel when you go online. In particular, what gets forgotten is the web stats that most hosting companies come with. Or perhaps you do check our web stats and get a kick out of seeing your site gradually become more popular (or watch desperately and helplessly as visitors gradually plummet).

Using The Web Statistics Effectively

Whatever the case, there is a large chance that you could be using your web statistics more effectively, and that you could stand to benefit from paying closer attention to them and what they tell you about your site. In fact even if you don’t have web stats with your hosting package, you should still seek them out, whether this is through Google Analytics or another service.

Why are they so important? Well yes they do of course let you know how successful your website is, and this in turn will be what you use in order to sell your site if you ever decide to part ways, or if you ever want to try and sell advertising space.

What Can You Find Out?

More important though is how it is popular – which pages are popular, how are people finding them, and what does this tell you about your market and your current business strategy? You can use this information to guide you in a range of decisions and to generally improve your site’s visibility and custom. For instance, if you should pay for an advert on another site, then your web stats will allow you to see how many people found your website by clicking on that link. If this number is very high, then you might decide to renew that contract and to pay for another year – and to probably find other similar deals as well. On the other hand though, if you find your ad isn’t generating any visitors, but that you are getting lots of visitors through social networks, then you might decide to funnel more money into that area.

Expect More From Your Statistics Program

Similarly you can also see how many people visit your website via Google – and even more specifically you should be able to see the search terms used there. For many people, SEO or ‘Search Engine Optimization’ is the number one way to market their site online. Thus it is very important to see whether your efforts are working and where they are working. And again you can tailor your SEO strategy based on what people are using to find your site. If lots of people are getting to your site by searching for a particular question, then you would be wise to dedicate some time toward writing more articles aiming at answering that question.

Jeet owns a small network of websites and recently took the free trial VPS offer from atlantic.net. He thinks a move to cloud servers will help him manage his sites better while lowering hosting costs.

7 Simple Tips To Speed Up Your WordPress Blog

Internet is all about browsing and surfing websites and blogs. There are millions of website and blogs running over the internet but not all of them are successful. Loading speed of a website or a blogs is one of the major factors determining the success. If you have a full fledged website or blog but it takes time to load, you might not get good traffic. Viewers usually never want to wait for a blog to open thus it is very important to keep your light and easily loadable.

This post discusses some tips to be used to speed up your WordPress blog which may help things load quickly. Bloggers usually add and install many plug-in to make their blog effective but they unintentionally make their blog heavy to load.

If you are the one among many bloggers wondering about low traffic, check for the loading speed of your blog. Check if you have fortuitously made your blog heavy, if yes your blog might take long to load. Never ignore it as it may also affect your Google ranking.

Don’t worry just a few precautions and you are through this problem. Keep on reading to know more about speeding up your WordPress blog.

  1. Do not go for larger images
    Images are very important to make your blog effective but make sure that you are not using bigger images. Big images are heavy and so make your blog heavy too. Even if you compress the image in your post, the image in your blog’s gallery is big and heavy. It is always better to resize the image before uploading it to your blog.

  2. Select the plug-ins carefull
    More are plug-ins heavier is your blog. Every plug-in require certain number of files to open the page and this more plug-ins ask for more files which consequently make the page heavy. Keep is simple and plain.

  3. W3 Total Cache Plug-in helps
    Installing the W3 Total Cache Plug-in help in minifying the codes thereby making your blog lighter and easier to load. It combines the stylesheets and scripts.

  4. Say No to @Import
    Say no to @Import for using the stylesheets. It is better to go through the <link> option to add the stylesheets in your blog.

  5. Robots.txt helps
    Robots.txt is best to control the search bots coming to your blog. It is found in the top level of your file directory of your blog. Using this file you can select the pages to be sent to the search bots. You can also limit the access of spiders in your pages if you feel that they are crawling frequently.

  6. Content delivery network
    This is a paid service is actually worth it. The content delivery network delivers your site traffic to the visitors through the servers near their vicinity rather than delivering all the files linked up with a page. It costs around $40.

  7. Try CloudFlare
    CloudFare is a free option to the content delivery network. If you cannot afford the content delivery network you can go for the CloudFare. It provides the similar results without paying anything. It actually works as a proxy server to spread your data throughout the world. It lessens the page loading time in your blog.

Ilya Elbert writes for several IT Services Los Angeles and Los Angeles Computer Repair companies.

The Most Ridiculous SEO Myths

The art of search engine optimization is one of the most important aspects of the World Wide Web, and it is also one of the most misunderstood.

There are so many rumours and mistruths in the industry and many people who think that they understand the process but are totally misinformed. Search engines are secretive about their processes and many SEO practitioners are working on hearsay which is not actually true. Here are a few of the most ridiculous SEO myths that are banded about in the industry as truisms:

Google is the Only Search Engine You Should Be Worried About

While Google is the largest search engine in the world, ignoring the others will cause you to lose out on a lot of traffic. Some studies show that almost 30% of all searches in the USA are powered by Bing, so it is worth considering this search engine as well.

You Need to Officially “Submit” Your Website to the Search Engines

If anyone offers to submit your website to search engines and asks you to pay them for this service, you should tell them to go along on their merry way. There is no need to ever submit your website to a search engine. Inclusion in search results is almost always free and automatic.

You Can Cheat Your Way to the Top Ranking

Some people might tell you that they know special techniques to manipulate the search results and get your website up to the top of Google right away, such as redirects and affiliate link farms. These are known as “black hat” SEO techniques and they are a bad idea. Google will likely discover that you have been scamming the results page and will remove you from the index. This can really harm your business and your credibility.

The More Keywords the Better

I never ever again want to read another website that sounds like this:

“Welcome to Hotels in London, your definitive source for information when booking hotels in London. If you are interested in cheap hotels in London, you will find many great hotels in London to choose from within our large database of hotels in London. If you have any questions about booking a hotel in London, please feel free to contact us as we are experts on London hotels.”

Annoying isn’t it? It is a complete myth that mentioning the keyword as often as possible on the page will help you rank higher in the search engines. In fact, this type of keyword laden nonsense writing will actually turn your readers off. Instead of trying to cram keywords into your writing, your primary purpose should be to offer well written and helpful content. The keywords should be then added in only if they fit naturally within the writing.

SEO Can be Done Once and Then Forgotten About

It’s not true that you can optimize your website once and then just leave it to tick along without changing it. The criteria of the search engines is always changing and evolving and your website must evolve along with it.

These are just a few of the most common myths that are perpetuated about SEO. It is important not to listen to the rumours and instead educate yourself about the truth of this very important and yet widely misunderstood art.

 

There are many strange myths out there about copywriting services and the craft that SEO copywriters practice, but many of these rumours are simply not true.

 

SEO Tactics – Keeping it Simple

When it comes to SEO copywriting or blog posting for business sometimes the hardest part is getting started with a piece. Inspiration is not something you can wait around for as it rarely strikes at all and certainly not when it’s most needed. For SEO work there is a temptation to focus on keywords but creating quality copy counts for a lot these days, and it’s always worth remembering that at the other side of the screen there is, after all, just another human being. Hopefully, quite a lot of them all willing to read what you have to say. There are various ways to combine the SEO needs of our robotic friends and the less measurable needs of our human readers. These are just a few pointers.

Five strategies for effective SEO copy

  • Readability is an important factor when you’re producing web copy of any kind. There are plenty of studies to show that “we” scan read when it comes to internet use. There’s not much new about that, we also scan read a lot of other stuff, newspapers, instructions and most advertising material. It’s why you don’t often see billboards with a books-worth of copy on them.
  • Informative posts, SEO writing and web copy are attractive to readers and robots alike. If you know your market you should have a good idea of the sort of information they are looking for and keyword research will also help. Each page of your website should be optimised to make it as informative as possible. Providing answers to questions that people are asking will get you noticed and help generate return traffic.
  • Relevant pages, copy and material make readers happy. You might want to stuff a load of keywords in there, but most users will spot that straightaway. The light touch with keywords is useful and if you’re promising certain information with your headlines and taglines, then deliver it.
  • The length of each specific piece of copy is also important. Blog posts average around 400-800 hundred words. The length of a piece also has an impact on its readability. In the case of blog posts people are often looking for sound bites, small chunks of information. Remember, if they wanted a novel they’d be on Amazon, not visiting your site.
  • Establishing your voice. This is perhaps the most important and most intangible aspect to creating successful copy of any kind. There’s a whole industry out there on “tone of voice” and the tone you use depends on not only the industry that you operate in but also your unique style.

Old tricks

The sudden, and rather rapid, rise of the SEO industry has been something of a double edged sword for copywriters. While many can produce great copy, this particular brave new world has plenty of pitfalls, and it can be a constant learning curve. In addition to having to produce engaging copy that charms readers into parting with their hard earned cash, SEO copywriters now have to charm the search engines into a ranking sites high on their lists of ‘must reads’. Traditional copywriting techniques do, however, still apply. Learning who your audience are, what they are looking for and how they process information are all fairly basic techniques that will help set you on the road to success with both the search engines and your human audience.

For those providing copywriting services it can seem like the SEO goalposts are on the move continually. Using some simple, traditional techniques, can help to get the balance right for most markets and internet users.