technology nerd with ecommerce and marketing tendencies
The following are common page level SEO issues, their possible causes and how to address them:
Poor Search Engine Ranking : Most websites are not highly ranked in search engines such as Google. If your site is preforming poorly – it could be these reasons:
You Have Selected Very Competitive Keywords A common reason for not getting ranked in search engines is your keyword/keyword phrase is highly competitive. This is especially true if a site is new and has not had time to acquire links. When people search – most click on the first handful of results. Look at the sites on the first page of any popular search engine.Now look at their backlinks – are they optimized? Do they have a high page rank? Are they an authority websites? – If the answer is ‘YES’, it will not be an easy task. Instead of taking on that large of a task – maybe you need to look at less competitive keywords instead. This is why we created the free seo test – see what is working and what is not. We can run a quick test and then a larger one later – if necessary. Our reliable seo professionals will analyze and suggest the best way to improve.
Your Site Has HTML Errors HTML is finicky – many sites have HTML warnings or mistakes, some are worse than others. So don’t feel you need to begin correcting all the errors on your site from the first to the last. Most errors will not cause search engines to stop crawling, BUT, HTML errors can stop them in their tracks – and this is BAD. To find out if this is a problem, make sure your website’s HTML is verified. Google has a free tool called “Webmaster Tools” you can use to determine this. It will help you detect if there are crawling errors and show you. Once you have identified the problem, you can fix it immediately.
Your Website Is Not Optimized for Any Keyword Another common reason for not being ranked is failure to optimize your website for any keyword. When building your site, you need to take your time and decide what key words to target and also make certain that these key words are incorporated on your page, title tags and meta description. Each page can only be optimized for one keyword/keyword phrase. If you have not done this yet, you need to do so as soon as you can – this is VERY important. Use our seo checkng tool on this page to help you.
Your Website Lacks Backlinks The number and quality of backlinks to your site is a large part in determining where you rank in a search engines result page. If you aren’t ranking for your keywords, open Google and try your keyword in the search box (without quotes) – then note the first 6 results. Go to a tool used for checking backlinks and check the number of backlinks these sites contain. Compare the results to your own website. This should give you an idea of the number of backlinks that you need to add to get to the top and that is if your other site work in in order.
Your Website is Still Young Give your site enough time; search rankings don’t happen overnight. The newer your site is the longer you will have to wait to achieve a top ranking. Some refer to this as the “Google Sandbox” – it can be 90 days or more until search engines deem you ready. And, the more competitive the target keywords are, the longer you will have to wait to appear at the top. Monitor your progress over time by observing your links and your ranking then comparing this to high ranking websites – record the or use a tool to check them. This will enable you to ensure you are on the right path.
You Are Having Issues with Google Google has rules – not all website ownsers or SEO “experts” follow them. This will cause you much trouble. Many website owners today are having trouble with Google and their sites cannot perform well as required due to this. The following may be some reasons you are at odds with the Google, preventing your site from ranking high.
Your Website is Crammed With Spam Content Does it makes sense when you read your website’s content – would others find it interesting? If your site contains spam links, hidden texts or keywords, gibberish or scrapped content you might have trouble with Google. This is a serious offense that could get you a pure spam penalty. It might not be your fault for having gibberish content on your website as sometimes site visitors leave these in form of comment but there are web tools that can be used to wipe them out for instance word filters. You need to know – and if you don’t read your content, why should others?
Your Website Has Hidden Keywords and Meta-Data which are Stuffed It sounds better than it is – just a couple more mentions of that keyword. Don’t do it – it is common to do these blunders, maybe unknowingly. You may think it is a fast track to great SEO. Don’t think Google is not aware of this tactic. Common ways in which site owners blunder are incorporating multiple versions of keywords into meta data, hiding content on pages using cascading style sheets or adding many keywords to image alt tags. To avoid these costly mistakes, it is imperative that you check your on-page SEO and make sure your are giving what Google expects of websites.
Your Content Has Been Stolen and Site Hacked Another problem – content theft is common practice on the internet these days. It is quite unfortunate that many legitimate sites have fallen victims to these malicious individuals and ended up being penalized without actually engaging in black-hat ranking techniques. You might have trouble with Google just because somebody stole your content which is quite unfortunate! Hacking is another serious threat that is even harder to evade. Sites that are prone to hacking in most cases have concealed malware which is not still noticeable on the back-end coding. The best way to avoid trouble is to always check your site for any vulnerability using various tools that are available.
If there’s one thing people have learned about SEO so far, it is that there are no guarantees – only good practices. When thinking “What is SEO” change is the only constant, because of the regular refinement of search engines’ ways of ranking and viewing websites.
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