Ranking well on Google, Yahoo, Bing and other search engines is serious business. No one can simply create a website and have it instantaneously on top. For you to improve your rank, you need to be familiar with the SEO strategies and techniques. With the help of SEO, your page might just rank on the first page and thus help bring more targeted traffic to your site.
If you are curious about something and used a search engine to learn more, do you look at the 5th page? No. You right away scan the first page. It is just practical and takes less effort. That is why traffic is more concentrated on sites that appear first. Studies show that 42% of the time, the first site is clicked by viewers. 12% view the second one, 8% for the third and even less for the succeeding sites.
Internet marketers usually make the same mistakes when they try to optimize their page. Listed below are the most common mistakes made by web developers and the solution to each one.
No keyword in title
The title is the most important part of your page. It is the first part the search engines look for your keyword so it’s vital that you get this part right.
The solution: Don’t forget your title tags. If possible, place keywords there for easier search engine integration.
No SEO relevancy and authority
Search engines do not trust sites that have no backlinks. Also, if your keywords do not match your content, though people typed the right keyword, your page will not be placed on the list.
The solution: Try to look for ways to get high quality backlinks. Guest blogging and article marketing in general is the easiest way to get them. You can also advocate your site on social networking sites for social signals and benefit from SEO diversity. There are several methods out there.
Spamming your keyword all over your site and wrecking the sense of the content will make search engines overlook your site. These were done before but now, the search engine algorithms are very picky. Take Google as an example. It prefers sites that have fresh content.
The solution: Don’t overuse your keyword. Place them strategically and don’t be stingy as well. Moderation is important. Just be sure they are relevant to your content and the search engines won’t blacklist you.
By now, you have realized that keywords are very crucial. Having too much or not enough is not good. Having none at all is even worse!
The solution: Don’t forget to add keywords! Make sure they are found easily. Search engines search for them left to right so it would benefit you to put them in the title. If possible, try to have 5-10 keywords so that you have lots of chances at being ranked high.
By avoiding these simple SEO mistakes, your site will have a much greater likelihood of attaining high rankings in search engines.