When you go into business, you are constantly reminded to understand the market that you are catering to. You are instructed to choose a demographic of people, get to know exactly what they want, how much they are willing to spend, and how to best package and advertise your products to them. But many small businesses tend to neglect one area – they don’t actually engage with their customers on a one to one basis. They treat customers like mere numbers, seeing them as one of many and making grand assumptions about their individual wants and needs based on more generalized market research. Remember that customers aren’t always completely naive. Many are aware of how businesses work and many businesses pull exactly the same moves to appeal to potential customers and generate sales and profit. Instead, if you want to stand out from the crowd, you might want to consider curating personalized campaigns to ensure that loyal customers feel included, unique, and appreciated. Here are a few ideas to get you started in the right direction!
Recommend New Products Based on Previous Searches / Purchases
You can implement software into your website to recommend products to shoppers based on items that they have previously clicked. This is always a good idea. If someone has put something in their basket, you can show them other items that might complement their intended purchase. This can boost the amount of products sold and money taken with each transaction, at the same time as providing your customer with other items that they might like. If a customer has purchased a product in the past, and you have a new updated or upgraded line, consider contacting them through your mailing list to show them the new goods that are on offer. You could even take an approach like The Vomela Companies by posting out personalized offers and reminders through the post!
Send Birthday Promo Codes
When customers sign up to your mailing list, request that they submit their birth date. When you know customers’ birthdays, you can send out special promotional codes for them on their birthday. This is always a positive experience that goes down well, and makes a customer feel a little more appreciated by your brand. What’s more? They’re then likely to log on and actually purchase something with their promo code, when they might not have even considered purchasing something with you before they received it. Again, this is the perfect way to connect with your customers at the same time as benefiting financially.
These are just a few different ways that you can curate a personalized campaign for your customers. Incorporate the steps into your business plan as soon as possible to benefit from them as much as possible!