Advertising your products and offers on an online store is very different to doing it in “real life”. If you own a brick-and-mortar store, you might struggle to come up with ideas for how to promote your products, special offers and events. However, your problem could be that you’re trying to make things too complicated. There are lots of simple but effective ways that you can advertise in-store. And you can do it without spending too much time or money. Next time you’re looking for new ways to draw attention to an offer or product, try the ideas below.
Everyone loves the idea of being able to win big. With just one attractive prize, you could increase the people entering and coming back to your store. You could even use a competition to encourage purchase. There are lots of ways you can use a competition to promote your store. You could hand out a ballot with every purchase, which the customer then fills out and puts into an entry box. You could give them a URL so that they can enter online or require a particular purchase for entry into the competition. Just make sure you offer something that people want. It could be specific to your store, or it could be unrelated, such as an iPad or a cash prize.
Posters are one of the easiest and simplest ways to promote products and offers in your store. All you need is some quality poster frames and to print some decent posters. You could have them printed professionally, or you could do it yourself. The key to using posters, no matter what you’re promoting, is to place them where people will look. It’s no use hiding them in corners. They need to be in people’s line of sight, where they can stop and read them. Use your posters to tell people about a new product, a discount or a 2-for-1 offer.
Loyalty cards are a no-brainer. You probably have a couple from your favorite coffee shop or store. They’re easy to make up and simple to carry out. Just offer customers a card with ten or so places to stamp or receive a sticker. Once they’ve filled up their slots, they can get a free item, a discount, gift card or perhaps entry into a competition. Try not to set the requirement too high or customers might not be able to hang onto their cards long enough.
Spend and Receive
Another excellent idea is to offer some money back for spends over a certain amount. For example, you may say that if a customer spends $100, they get $20 on a gift card or in vouchers. You could also offer points toward a reward system to get money off their next purchase. Coupons are another option, which you could hand out with receipts. They could be for specific items, a percentage off a purchase or a set amount.
Promoting your store inside it is easier than you might think. You already have people inside; you just need to get them to spend more and keep coming back.