Four Ways To Protect Your Business

If you’re a business owner, you’re going to want to protect your business at all costs. Whether you want to protect your business reputation, or your products from being copied, there are lots of ways that you can keep your business safe. Here are a few simple tips to protect your business. 

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Protect Your Website

You can start to protect your business and your content on your website. If you have a website, you should have a privacy policy in place, as well as terms and conditions and a website disclaimer. 

If you’re collecting email addresses from your customers, you need a privacy policy in place to show you are properly handling people’s data. This policy will tell people when you collect information, why you’re collecting and what you will do with it afterwards. 

Your website disclaimer is a statement which tells site visitors who you are, what you do and how you’re qualified to do it. Your terms and conditions page is where you set the rules of your website. 

Protect Your Products

If you’ve created a product or a service, you could protect it from being copied or stolen with a trademark. A trademark is used to identify and guarantee a product or service as belonging to your company, making sure consumers aren’t confused about who provides it. It gives you the exclusive right to put the mark on goods and services, preventing others from doing the same. To get the full guide on how to use trademarks for your business you can check the american trademark guide.

Protect Client Relationships

If you work with clients, you want to make sure that they can’t abandon you in the middle of a project or decide to stop paying. Make sure that any contact you make is traceable, so stick with email or pen and paper. If you enter into an agreement to work together, or to provide goods and services, get a legal client agreement or contract in writing. 

The contract you create should clearly state what is and is not included in the agreement, your payment terms, your disclaimer and any company policies. By doing this, if you have any issues later on, you have the contract to refer back to. You clients will have to pay on time, follow your policies and be clear about what they want, as they will be bound to the terms of your contract. 

Stay Within Your Scope

An easy way to protect your business would be to make sure you always operate within the scope of what you do. This means that you’re careful about any advice you give out. For sample, if you business operates in the health and wellness industry, you will need to be clear whether or not you have any qualifications to back up your suggestions. If you give business advice, then your customers need to know that you’re not a lawyer, or a financial adviser, for example. 

Try to stay within your scope of your business. If you’re a business adviser, don’t give out legal advice if you’re not also a lawyer, for example. Instead, try and build a good network of professional contacts that you can refer to instead.