Google Analytics To Know Where Your Visitors Come From

Any website online should consider its audience over time, not just your initial target of who you want to visit your website or online business, but see which demographics your website is reaching so that you can better adjust your website to appeal to different user demographics or continue enhancing the content and appearance for the demographic market you are currently reaching and doing well in.

Google Analytics, which is completely free, is one of the best tools for analyzing the visitor demographics to your website.  You can use Google Analytics not just to track number of visits and which content is visited, but you can also find out which origin countries visit most frequently and which content is visited most frequently by those countries.  The information garnered can help you adjust your website content or design to appeal to demographic markets you are still trying to reach.

Where Do My Visitors Come From?

One basic view in Google Analytics is the Audience – Demographics – Location based view, this will show you the world map and color code countries based on the number of visits.  It will also break down the countries that provide the most visits and rank them in order from highest to lowest by default.

Knowing that U.K. and India for example are the 2nd and 3rd most popular visitor demographics for the site listed above may help you tailor content to make sure it matches and addresses the needs of visitors from those regions.

When considering location based demographics, it is best not to compare month to month due to fluctuations that can be dramatic, instead look at  6 month and 1 year overall targets to see where your user demographic bases are.


What Browsers Hit My Site?

Simply looking at the Technology, Browser & OS demographics tab in Google Analytics can show you which web browsers hit your site most often.

You can see from this site where analytics were taken that Chrome and Firefox represent the largest number in terms of visiting browers with IE in third place.  Demographics like these will tell you that you better make sure the website loads fast, and renders properly on these browsers, no CSS errors or issues with cross-browser rendering of content should exist.  You also can see that Android Browser is #5 which will make me want to focus on adding more mobile friendly features to the site either in the form of a Mobile Theme, smaller and faster loading images or other features that can benefit mobile users and make it more convenient for them to access your website or online business.

If you are selling products online you need to make sure the mobile marketplace is convenient, easy to browse and has easy payment options to prevent losing customers due to poor navigation or purchase options that may encumber them from purchasing from a smaller mobile browser screen.

In Summary

These of course are just a sampling of the many demographic reports you can see with Google Analytics and I highly suggest you as a website owner leverage them to make sure you are tailing your site appearance, content and accessibility based on the demographics identified and captured over time. Just as important are to watch your most visited pages and content, to see where visitors are arriving, are they where they should be, to the pages they land on link to the pages you eventually want them to end up on?

Where are they going when they click and leave your site, why are they leaving?  These are all things that Google Analytics reporting and demographics reports can help you figure out so you can retain visitors, bring in new visitors and keep the traffic coming.

Featured images:
  •  License: Image author owned
  •  License: Image author owned
  •  License: Image author owned

By Alisha Webb. Alisha is a british writer working out of Barcelona and content developer for Datadial – Web marketing Agency in London.