We all know that WordPress is the best content management system and blogging platform out there. There are more than 73 million active sites powered by the platform at the time of writing. Best thing of all is it’s free to use and customise! That’s because WordPress is an open-source platform.
It’s quick and easy to set up a new website or blog powered by WordPress. And your Web host will usually offer a one-click installation of it so that you can get up and running in minutes.
Do you run a business? If so, you’re probably wondering how the software can help you to create a high-impact website. By itself, WordPress won’t do that for you. But, there are plenty of ways you can interact with it to achieve that goal, such as using themes, extensions and multimedia.
Here are my top tips to create a WP-based site that will grab the attention of your visitors:
Let’s face it; there are thousands of free and premium themes you can use with on WordPress website. The only trouble is; it can sometimes be hard to find one that’s clean and easy for your visitors to navigate.
I recommend checking out sites like ThemeForest and searching using some select keywords. You can view demo sites that use the themes you’re interested in getting too. That way, you won’t end up buying something that isn’t “fit for purpose.”
Whichever theme you opt for, make sure it’s a responsive one. In other words, it should automatically adapt to the user’s screen size and device type. That means if your visitor uses an iPhone, it should be easy to read in those smaller screens.
Keep it simple
Related to my recommendation of a clean theme is clean content! Don’t stuff your pages with paragraphs of boring text that no-one cares about. Instead, keep your copy simple, short and sweet.
And, above all, make sure it’s relevant to the topic of the page. Don’t talk about fishing on a page that discusses car engine performance! If your written English is next to useless, hire a copywriter to come up with some attention-grabbing text.
Videos say a million words
If a picture paints a thousand words, a video will probably offer a million! The great thing about 2015 is that we can view embedded videos on any device, regardless of the platform. Services like YouTube and Vimeo also offer hosting for any clips we have.
Source: Wikimedia Commons
As you can imagine, that in itself offers the potential for increasing your brand awareness. But, why are videos such a great idea? Well, they help to give your customers a real-life insight into what you’re talking about.
For example, let’s say you have a page advertising one of your products. Production companies like Tinker Taylor say that their customers get higher conversions if product demo videos are shown online.
After all; if you’re going to spend four or five figure sums on a product, you want to make sure it’s right for you! WordPress is video-friendly; all you have to do is paste in the URL to your YouTube or Vimeo video, and it embeds it for you automatically!
Now that you know the secrets of creating a high-impact WordPress site, it’s time to start cooking and baking an awesome site. Good luck!