You might not realize it, but we all deal with trademarks on a daily basis! From the computer you’re using to the car you drive, many things that we use each day are often trademarked.
In the business world, trademarks are an essential commodity. They help to protect our work and make us more attractive to potential customers. Who’d have thought that tiny little symbol at the end of a brand name or image could have such an impact?
If you don’t use trademarks in your business, here are a few reasons why I think they could be useful for you.
They protect your brand
You will no doubt have spent a long time building up your brand and its products and services. It’s never a nice thing to discover that someone has ripped off your hard work and claiming it as their own.
Registered trademarks help you to protect your brand and lower the risk of brand theft. If someone attempts to use your branding without your permission, you can sue them – and win. Of course, you’d rather not reach such a stage, but the option is there should you need it.
Trademarks are good communication tools
You might not think it, but they can get used as a way to convey your message to others! They can send emotional and intellectual attributes about your brand to your target market.
Trademarks are also useful for building up consumer confidence in your brand. They show people that you are here to stay, and how you’re committed to providing a quality service.
They help your customers to identify you
You might already know this, but you can register trademarks not just on text but on graphics too. Your business will doubtless have a unique brand logo and slogan.
People in the IT industry, for example, will recognize the Microsoft logo and slogan. Retail consumers can distinguish the Coca-Cola brand from their competitors. Registering your trademark means that you can make your brand more powerful.
Anyone can register a trademark
Some people assume that trademarks are only available to large corporate entities. The good news is that anyone can register a trademark. You don’t even have to run a business to do so!
One point to bear in mind is that you’ll need to check that no-one else has registered the name or graphics you want. For that reason, I recommend using some trademark consultants to confirm that for you.
Trademarks can make your brand more valuable
There are many facets to consider when valuing a business. One of those is intellectual property rights. Let’s assume that your firm sells an award-winning product around the world. It both manufactures and distributes it to retailers and consumers.
Because you’ve registered the trademarks, you will make your company appreciate in value! Few people realize that fact, so it’s important you bear that in mind. If you ever decide to sell your business someday, you’ll make a bigger profit from the sale.
So, what are you waiting for? Go and register your trademark today!