When it comes to digital marketing, you need to create an experience for each and every user. In order to create this experience, you need to first create a strong brand image and persona that will help convey who you are and what you can offer in a split second. The more effective your brand image, the better this message will come across. Creating this brand image, however, will require you to take these four easy steps:
Know Your Audience
The first step to creating any brand image or identity is to first know who you are marketing to. If you do not have a clear idea about who your demographic is, then you cannot make informed decisions about what aesthetic you choose or what language you use when communicating with your followers. Knowing your audience can help you tailor your marketing tools and online presence to be more appealing to your target market.
Know Your Message
Just as you need to know your audience, so too do you need to know yourself. Without a clear goal you won’t be able to direct your efforts as effectively. You also won’t be able to market yourself as well. Marketing for a singular purpose will attract more people than trying to appeal to the masses. What this means is try to find what makes you and your company unique from your competition, and lead with that.
Create Your Branding Items
Once you know who you are and your audience, you can then start to brainstorm and come up with branding items. This will mean creating your logo, your slogan, your social media aesthetic and, of course, your website. Whether you have yet to make these or are looking to rebrand yourself doesn’t matter. Start first by using free online tools like this slogan generator to get the ideas rolling. Once you are completely happy with what you have, it will then be time to put it all into place and re-launch or launch your brand.
Fine-Tune it as You Go
It is exceedingly unlikely that the brand image you create will be the one you keep. That is why you need to use analytics and make the necessary adjustments to your brand image and digital presence as you need to. You can find the perfect balance between aesthetic and functional, you just need to be open to change. This applies to your social media accounts and your website. Always accept feedback and always make the necessary changes to better your company and your online presence. Only once you have found the sweet spot will you have created a successful brand identity.
Your brand image is everyone online. You don’t have the luxury of enticing people in from the street, you are instead competing with some of the largest companies in the world and smaller ones around the world. You need to get your image right from the start so that you can entice users to you. Keep them with great customer service and build up your very own community.