There are several great SEO conferences happening at various times of the year, in varying locations across the globe. Almost everyone can fit one of these events into their schedule, no matter how busy they are. Here are a few tips to help you maximize the benefits of conference attendance.
Pick an Event
First you have to decide which event to attend.
- Search Marketing Expo (SMX) hosts several events in the US and across the globe
- SES Conference & Expo
- BlueGlass-X 2013 will be in Los Angeles in May of 2013
- SEOmoz’s MOZCON is also a popular event
When you attend these events, you should learn more about SEO concepts and how to build your SEO skills so you can leverage them in favor of your website. Attend every information session you can pack into your schedule. Take a notepad, laptop or netbook so you can take notes. Pick up hand outs that are offered at each session. If books or other learning materials are offered for sale, pick a few up if your budget allows. Soak up information like a sponge and store it away for later.
While you are gaining knowledge, record any content ideas you think of during the process. Ideas for new and exciting content can be found almost anywhere, and SEO conferences are minefields for ideas. Take notes on your thoughts and then flesh out the ideas later when you have some down time. When you get home, put these ideas into play on your blog or website.
You will meet many experts at SEO conferences. Mingle about and get to know some of the top people in the field. Get your name out there without being pushy or obnoxious. It’s also important to network with newbies. You can share your knowledge with others who are just getting started, and can have someone to bounce ideas off of. You never know who will be able to help you, or who you’ll be able to lend a helping hand to, so get out there and meet everyone you can.
It’s important to ask questions at SEO conferences. Whether it’s during an information session or class, or just during an icebreaker session when you are talking to other conference attendees, make sure you get the answers you need. Make a list of questions before you get to the conference and then add to it as other questions come to mind during the conference. If you don’t have time to get all the answers you need, find the names of some professionals that will be willing to help you once you get home, and stay in contact with them.
It’s important to keep up your momentum after the conference. Many SEO enthusiasts and professionals attend these events, then go home and go back to normal. This is a waste of time and money. Take the knowledge you’ve gained and put it into practical use when you get back to your life. Improve or redesign your website. Put together a blog post about what you’ve learned.
If you have friends or colleagues that were unable to attend but could benefit from what you’ve learned, share your knowledge. Sit down with them in person or send some emails back and forth. This will not only help teach them new things, it will help you understand the information you learned during your conference attendance.
Chris Countey writes about SEO, especially technical or on-page optimization, for Delphic Digital, a Philadelphia digital marketing agency.