How to Improve Your Website to Increase Traffic and Keep Visitors Around

No matter what type of website you run, the content of the page is the most essential component. There is no denying, however, that a well-designed site that is easy to navigate is more attractive to users than a site with a poor layout and a confusing interface. The most successful – and most enticing – websites tend to have the same basic components: an attractive design, good navigation, quality content and a little personal information – lets look at how to  improve your website.

website is down
website is down (Photo credit: Sean MacEntee)

1 – Improve your website: Take the time to design an attractive site

No matter how many times we’ve been told not to, let’s admit it, we all judge books by their covers. So believing that the message is all that matters and any old website will do is naive, especially if you are creating a website for a business. If you want people to view you as professional, you must have a professional-looking site.

Creating an attractive site doesn’t have to be that complicated. If you have zero website-building capabilities, you can either hire a web designer or purchase a pre-made theme. Either option will set you back a few hundred dollars, but a clean, eye-catching site design will get visitors’ attentions and keep them from immediately surfing away.

2 – Lay your website out so that it’s easy to find information

Unless you have very little information to share with consumers, a one-page website probably isn’t going to cut it. Many small companies make the mistake of creating a single webpage and putting everything they want consumers to know onto that single page. While it may seem like a good idea in theory to have everything in one location, single page sites often appear cluttered. So, even if all the necessary information appears on the page, it may be difficult for users to find.

To make your website easy to read, create several different pages. Separate these pages by category, such as “Products,” “About the Company,” and “Hours.” That way, when a user comes to your site seeking the hours of your store, they simply click the “Hours” page and the information displays for them.

Remember, people aren’t coming to your site for a scavenger hunt. They’re coming to find information. If that information is too difficult to find, they’ll go looking for it somewhere else.

3 – Fill your page with quality content.

As stated before, the content of your page is the most essential part. Visitors to your site are seeking information, like what products you sell and prices. They don’t come to your site to stare doe-eyed at your stunning homepage (not that some visitors won’t).

Making the information on your site easy to find and read is only one part of good content. Making the content worth reading is the other part. So, don’t just throw anything up onto the page. Write professional copy to describe your business and your products. If you don’t know how to write professional website copy, find someone who does.

A Word on SEO to improve your website

When it comes to professional website copy, there is no downplaying the importance of SEO. SEO writing allows you to rank in the search engines, which makes it easier for people to find your site. Since your website’s success is dependent upon traffic, you must get into the habit of incorporating it into your site.

Good SEO doesn’t simply use keywords that describe the site well, it uses keywords that other websites aren’t using. If you have a tire sales company, for instance, and you use “tire sales” and “buy tires” on your site, you’ll have a world of contenders. If you use specific keywords like “tire sales in Cary, NC” and “buy tires in Cary, NC” instead, you narrow your competition down considerably. When creating SEO content, remember that specific terms are more effective than general terms.

4 – Let them know who you are by providing contact information.

If you have a legitimate business, there is no reason to hide from the world. Include contact information, so that people know with whom they are dealing. You don’t have to give your full name, an address or a phone number, but, at the very least, you should provide a first name and an email address so that visitors to your site know that you’re legit.

There are millions of websites. The competition to building a successful website is stiff. You can give yourself a leg up with a sleek, uncluttered design, easy-to-find information, quality, searchable content, and by letting visitors to your site know that they are dealing with a real person.


Alyse is a marketing, photography, and tech addict who spends her time investigating the next generation of technology. When she is not brushing up on her art of the scientific know how in the world, you can find her contributing to or on Twitter @Alyse_1.

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