Every brand must strive to differentiate itself from their competitors, so they can connect with their target market, increase their sales, and become an industry leader. Yet there is more to differentiating your business than developing a distinctive logo and tone of voice.
You will need to identify a USP, develop a solid SEO strategy, or create unique social media posts, which will evoke confidence in your customers. To help you become a leader in your chosen market, read the below top tips on how to stand out from your online competitors.
Separate Your Brand with a USP
Great brands understand they need a unique selling proposition (USP), which will help to set them apart from their industry rivals. This means offering one product or trait that your competitors do not, which will make people want to buy from your business.
For example, you could offer same day delivery, a one-year guarantee, or even a free gift. Take a good look at your website, and your competitors’ websites, to identify if you have a USP. If you don’t have one, you must create one.
Raise Your Ranking in Google with Blogger Outreach
No matter how hard you try, you might be struggling to surpass your competitors in the search engines for your sought-after keywords. However, one thing they might have on their side is a strong backlink profile.
Your goal must be to generate high-authority, trusted backlinks to your website, which can help to increase your ranking in Google, Bing and many other search engines. To do so, you should embark on an effective blogger outreach campaign, which can improve your domain authority, so you can push your direct and indirect competitors off the top spot and increase your web traffic.
Give Back to Society
If you want to increase your credibility and develop a positive company image, consider giving back to society. For example, consumers are more likely to place their trust in a brand who support a charity or environmental cause that is close to their heart.
It will also prove to your customers that their money will make a positive difference to a worthy cause. However, choose a charity or organization that complements your brand; for example, a gym or sports retailer would be the perfect sponsor for a local sports team or charity.
Don’t Be Afraid to Innovate
The most powerful companies never shy away from innovation. If you want to become a big brand in your industry, you cannot be afraid to reinvent the wheel. While the prospect might be a little scary, the rewards will more than likely be worth the risk.
Daring to be different will separate your growing business from your industry rivals, as people will take notice of your unique image, product or service. So, launch a brand-new type of product on your website, create a unique social media competition, or send a distinctive email marketing newsletter that will make people take notice of your brand.