How would Google compete with Google?

This is a great article on Jeff Jarvis’s site about WWGD (what would google do) if they were competing against itself.

So how should we compete with Google or at least challenge its monopoly? Openness. I’ve argued for sometime that we need an open-source ad infrastructure. If the rest of the world other than Google — that is, those who have the other half of advertising Google doesn’t yet have — can gather together and create standards…

Sounds like a win-win…build something we (media) all need – an ad network;  and then do what we do…share the wonderful content we own.

Easy – right?    :)