JW Player not working? Try Wistia for great Video SEO

The company I work for have been expanding its reach for a while trying very hard to do some great things with video and video seo – to improve user experience via quality product videos.  We tried to do the right things – we have a number of products some cargo control, some radiant barrier insulation and other sites you can find here.

JW Player

Our goal was to create high quality video which help people use our products.  We found what we thought was going to be a good solution with jwplayer – but we couldn’t get past the errors.  It worked OK when it was working – but we had so many issues.

Wistia to the resuce

So we needed something better.  We needed a tool we could use that wouldn’t steal our traffic away from us like YouTube and help us with the ever difficult task of video SEO.  That is when I found a great video solution called Wistia.

Wistia’s solution is fantastic.  It allows you to upload and store videos on their site (like many sites do).  They also allow you to setup a custom video domain – which is really important in video SEO.   After you get them uploaded it will also allow you to embed your videos on other pages.  They will allow you to do that in a number of ways – but the best one is SEO friendly, that’s the one we  like!

You pick a “home base” for your video – which becomes the canonical URL for the video.  They show you how to add a special site map to your robots.txt file which will serve as the guide to your videos.  This is key and the reason I believe it works so well.

As a bonus – they have a great bag of video analytics as well.  These are very , very nice to see on screen and it can do it with a group of videos.

The Video SEO Results

The proof is really in the rankings – if you look at this video for load bar holders – you can see the google results here.

Google results for load bar holder

Notice the green url in the Google results…yes, thanks again Wistia.  That is what proper video SEO can do.  This is good.  If you would like to see more info – check out Wistia’s video SEO information.


It has been nothing but smooth sailing since we converted from jwplayer to Wistia.  We have seen a lot of positive search traffic from getting the video SEO in order.

If you are looking for more traffic – I would highly recommend taking a look video SEO.  It is well worth the time it takes to do a little research and get the game on.

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