Running an online shop is a fantastic way to supplement your blog or diversify your business. But, in the e-commerce industry, an online shop is about developing and keeping one crucial thing: trust. When you are building trust, it’s going to lead to more sales and customers coming back. But how can you ensure that you are exuding trust with your online store?
Diversify Your Payment Methods
As a way to tap into markets across the globe, you need to incorporate this very simple thing. Apple pay and PayPal are the perfect places to begin, but many businesses are now incorporating cryptocurrency. Because cryptocurrencies like Bitcoin or Ethereum are integral to so many online shoppers, having this as part of your payment method will keep a small group of dedicated customers coming back. You may think that cryptocurrency is something you should avoid, but it doesn’t take long to begin Ethereum trading and delving into Bitcoin, and you can see exactly how secure it is. While it’s not a centralized currency, it is more secure than many offline payments.
Emphasizing Design and the Customer Journey
Typography and content alignment are crucial within web design, but if your webpage is not offering anything of value, why would a customer trust you? Before you consider boosting your credibility, your webpage has to look simple, effective, and ultimately, professional. Making an e-commerce platform look professional is not too difficult these days because there are a wide variety of website builders out there. But you have to consider if other people are using these website builders, after a while, your e-commerce platform will look just like another type. Always remember to put the personality and the brand front and center. But you there need to focus on the customer journey. Much like in a real store, you have to make sure the layout is effective enough to elicit a response from buyers.
An “Abandoned Cart” Email
One of the greatest tools as far as encouraging people to buy is concerned is an abandoned cart email. But if you use it incorrectly, you will turn people away. When people put items in their shopping baskets, and they venture away from the website, an abandoned cart email is a simple nudge for a customer to come back and complete the transaction. And the most important thing to remember, as far as credibility is concerned, is to make sure that the tone is warm. Sending an email can be cold and calculating. Many people are aware of the abandoned cart email, but this means that you’ve got to focus more on personality and branding. Once you get this right, and you use a warmly worded abandoned cart email, the customer will come back and you can start to build a healthy relationship.
Credibility in an online store is not about having a page on eBay. You’ve got to work towards a solid personality. People come to your page for the products, but if they are bitten by poor service, they will never return.