These days, WordPress is the engine behind a massive proportion of websites, and seen as you’ve made it to this blog I’ll assume that yours is one of those sites! Obviously, you’ll want this popular CMS to be doing all it can for you. Here, I’ve listed a few savvy tips for optimizing the content you’re publishing on WordPress. Make these a part of your strategy, and you’ll see great results in no time!
Use Smart Internal Links
Using your analytics, find out what kind of terms people are using to land on your website. Then, once you’ve established these terms, use them as a basis to include eye-catching and relevant links in your posts. For example, if I wanted to dangle an attractive link in front of you, I’d use anchor text like “WordPress content marketing”. Terms like this can be sculpted to dynamically direct a given audience towards articles which are directly related to the things they’re searching for. Internal links will not only increase the authority of a given piece of content, but will also encourage your target market to read on, and learn more about your business.
Don’t Bury Valuable Content
Make sure that any content that’s timely, relevant and valuable to your target market doesn’t get buried under everything else. In many cases, this kind of content is different to whatever’s under your “latest posts” title. Obviously, identifying which posts would be the best to feature can be a little difficult at times. To figure it out, go back to your analytics, and pick out patterns which will reveal what exactly your customers want. There are many great plugins available which are intended to maximize reference to your content. Most of these work by allowing you to add an unlimited number of widgets on your side bars, and play around with options to only display posts, links and comments from certain categories. These can be placed in as many different places as you want, but I recommend going for the footer. This way, when visitors get to the bottom of a page and are thinking of leaving, you can re-engage them and re-capture their interest with some relevant content.
Don’t Neglect Social Signals
If there’s one facet of online marketing that people manage to neglect more than any other, then it’s social signals. This is simply how many people are linking, tweeting or otherwise sharing your content through the various social networks that make up modern day marketing. As social media has become more and more relevant to modern marketing, we’ve seen Google’s algorithms become more and more centered around social signals. If you’re not including social network buttons on your WordPress site, or displaying the amount of likes, +1’s and so on at some place in your layout, then you’re passing by a serious marketing opportunity. To make life easier, there are various popular plugins available which will include the big five (Twitter, Facebook, Google+, LinkedIn and StumbleUpon) on your site.