With the new updates that Google has implemented, it seems as people’s rankings dropped quite a lot – what can you do to get your website back to the top and how do you improve your SEO position?
SEO Position – Improving it is Not That Hard
Improving your SEO rankings is not that hard. Google has made it loud and clear that authority websites will always have the upper edge. The saying that content is king has yet to be proven false, and will probably remain so for a long time.
Writing good quality and unique content has been somewhat hard to do for many website owners, and many of them even outsource this tedious process. Hundreds and thousands of dollars go to writers every day, and to no surprise it seems, as quality content is that really helps improve your SEO position.
Is there no coming back after the latest Google updates? Many of you might think so, but that is hardly the case. Links can always be removed and articles can always be updated. Google loves fresh content, and there’s no better time to update your content than after the Penguin and Panda updates.
Is Unique Content that Important?
Is sure is – many experienced webmasters make the mistake of disregarding content and just throw whatever spun content they can find up on their website. Search engines do not go for quantity, they mostly want quality. Think about it, would you read a blog or an article that is mostly gibberish? Even if it had articles thousands of words long, even if it had hundreds of articles, all that wouldn’t matter to the average reader.
It’s all about your audience. Do not ever think your SEO position is not affected by your audience. That bounce rate you see on your analytics profile is something Google also takes into consideration when calculating your rankings. It’s common sense really – if people like your site it’s natural for them to browse through it, and even come back if they truly find helpful information on it. Google knows this, thus web pages with a lower bounce rate are usually the ones ranking in first position.
How can you get your audience hooked? As mentioned earlier, people like quality content. What is quality content? Well, if a piece of information helps me, then I consider that to be very valuable, thus increasing its quality. There isn’t much to this really; if you just rewrite redundant articles and throw them up on your website, don’t expect a large readership, as redundant and obsolete topics are not that popular.
Research is super important
Nobody can lecture on topics they have no clue about. If your selected niche is something you have no clue about, then you’re going to have a hard time. However, you can always find information about any subject, making it somewhat easier for you to write unique articles. Your Google rank will improve if and only if you provide your readership with valuable content and articles.
How to do your research thoroughly and how to make sure you don’t just copy older articles? Well, research is somewhat tricky. Original research involves going to various websites and skimming through their articles, noting down everything that might be useful and even drawing logical conclusions yourself. Connect the dots and voila, you have yourself a small guideline on how to write a great article.
Let’s say you want to write about dental insurance, but you have no knowledge on this subject whatsoever. Well, worry not, as any information you might need is just a click away. Do a quick search on Google about this subject and you can easily find out what you need.
Here’s a small list for what to look for when doing your research:
- For products, look up their cost. Whether it’s a stuffed teddy bear or dental insurance, look average cost median of the product. Readers generally want to know how much a thing costs, so adding it to your articles will only add value to your website.
- Guidelines: People love reading guidelines, so during your research try to incorporate them in your articles. How to obtain a product, how to improve your grammar, how to make money from home, etc. are all things that people want to know.
- Don’t just visit one website for research. The more websites your visit, the more information you obtain, and adding all this information up will result in one hell of an article, thus increasing your SEO rank.
- Always take note of interesting things. Whether in notepad or in a simple textbook, always make sure you note down everything you find and deem useful. Nobody expects you to remember everything you read, so having a notepad near you will be very useful.
Your SEO Position is Bound to Increase
Think about what other websites do to achieve those high rankings. Look at CNN, Wikipedia and Amazon; what do all these websites have in common? They are all high authority websites, of course, but not just that. They all provide people with a valuable service.
A valuable service can be anything from information to selling quality products. If you aren’t planning on selling anything on your website, then think about how you can add value to it through your writing. Pass on your knowledge to others, try to find topics that interest people and answer their questions on said topics. Wikipedia has been around longer than ever and is still ranked high, and that is because it is a renowned authority website that provides great content on merely any subject.
Webmasters should perhaps stop thinking about how to improve their SEO position for a second and try to focus on offering a great service for their audience. Quality websites are not built in a day, so make sure to be patient with yours, as it won’t get on the first page of Google in just one day.
Look at what other websites are doing and try to learn from them. How the sites are structured, what kind of service do they offer and what makes them indispensable? Try to answer these questions for each and every website and then figure out what your website should be offering. Keep in mind that people want information that is helpful and easy to understand.