Many companies are in need of refreshing and rebranding to increase website traffic and sales conversions. Many business owners have heard of the concept, but few understand precisely what is required during a rebranding and refreshing process. To successfully implement a rebranding and refreshing strategy, a full understanding of refreshing and rebranding must be understood.
A company’s brand encompasses how its customers perceive a product or service when they view a company’s logo, a website or an advertisement. A company’s brand is described by the thoughts conjured during an episode with various aspects of a company. To change a company’s brand, customers’ perceptions must be changed. Changing a brand may involve changing the way visitors interact with a website or changing the company’s image entirely. In general, changing a brand will determine how a business connects with a targeted market.
To rebrand companies whose customers have negative perceptions, companies must develop a new strategy. For example, a company may have a useful product, but the company’s website does not reflect the same quality level as the product. Many potential customers may view the website, its lack of professionalism and assume the product or service is of the same calibre. In this instance, the entire website will need rebranding to increase ecommerce sales.
Refreshing may involve minor changes to a logo or content to keep a company relevant. The company’s identity and principles remain intact for the most part during a refresh. For example, Pepsi refreshes the company’s logo periodically to attract the new generation, but for the most part, the company’s goals, mission and identity remains the same.
How Can Refreshing and Rebrand to Optimize Your Website and Help it’s Success?
Rebranding a website can help a company appear more professional. Even if the company has not reached Fortune 500 status, its website should be developed to attract those types of customers. Websites should attract the customers a business owner wants in the future rather than the customers he or she has today. When a CEO or sales person meets a key player, the person should not be disappointed by the lack of professionalism displayed on a website.
Rebranding or refreshing is a risk. Some loyal customers may be resistant to change. If the value of the website is apparent, customers will appreciate the upgrade and continue business with the company. In most instances, customers appreciate a user-friendly website with compelling content. Fully-optimized websites can generate significant traffic and increase sales. Sales conversions should be an important metric in the success of a website.
Rebranding may involve changing content, logo, layout, design, images and the entire mission of the website. Refreshing may simply involve periodic content changes, image changes and logo updates. The mission layout and design of the website may remain the same.
Consider a Refresh and Rebrand to Optimize Your Website
Refreshing and rebranding can significantly increase a company’s revenue. When customers are satisfied with the website, they are more likely to remain on the site, read the content and shop. Consider how refreshing and rebranding can increase your company’s sales and revenue.
Sarah writes on behalf of Fluid Branding a promotional products specialist. Fluid Branding have thousands of promotional product from promotional bags to calculators, from promotional USB to umbrellas. Fluid Branding have something for everyone.