SEO Test: Google Penguin, how does it work?


We’re interested in seo, seo tests and all the changes to the search results in engines like Bing and Google.  One of the latest is called Penguin and it has caused quite a stir.  We like SEO tests – so we thought we’d SEO Test Google Penguin.

My buddy Dave and I were thinking about it and come up with this test we think will give us a little more detail of how Penguin works and how we can avoid the pitfalls it may “cause”.

Here is the test:


SEO Test: Step away from the Penguin

  1. Make up a keyword to test:
  2. Make 2 pages which contain the keyword (Destination page), then build 4 pages to link to them, then link to those 4 here:

    Destination Pages

    • p-test-01.html
    • p-test-02.html

    Link From Pages

  3. Let things float around a bit and see what shakes out.

It is hard to say what will happen exactly – but if what we think about penguin is correct, then Destination 1 should rank above Destination 2.  We shall see.

Update – 5/13 (More below)

Well, we’re not even a full two day sin and we’ve been indexed – the “Link from pages” have been indexed, but it doesn’t appear the “Destination pages” have yet…here are the results so far on Google and Bing.

Bing results of Google Penguin Test from 05-13-2012
Google results of Google Penguin Test from 05-13-2012

I am always curious how long it takes for the indexing t happen – and it really seems there are two Google bots active.  You get a first pass by the “collector” bot and then a “re-factoring” bot which comes along later to help “Panda and Penguin-ize” things a bit.

Update – 5/14

Now one of the destination pages has been found – it was #2, or the one link to only via the keyword text.  It will be interesting to see what happens when the “re-factoring” bot comes along…

This is a look at the results from Google on Monday 5/14 - three days into the test.

And the google-bot rolls on.  I checked it again tonight and here is what I found.  We know have both destination pages found and also all 4 pages.  Now to see what happens as the Google algorithm takes over.

Looks like both destination pages have been found.