Retaining loyal clients is a key part of any business. Making sure your trusted suppliers, freelancers, and distributors keep up the good work is essential. And, it’s easier than you think; all it takes is a simple thank you. It’s one of the most effective words in the English language! Let your clients know that you appreciate and value their business. Strengthening this relationship will help secure you more work in the future. It will grow the rapport between you, and lead to better results.
Here’s how you say thank you to your clients.
Take them out
Wherever possible, you should try to meet your clients in person. Making a real, personal connection is a great way to strengthen your bond. It’s tricky to build a strong relationship over email and calls. It’s more difficult to get to know each other and interact based on passions. Of course, they are always a client first, friend second. But, we find that a little friendship goes a long way when it comes to that top client. Take them for dinner to thank them for their services or buy them a drink.
Send seasonal greetings card
We all love the holidays, and it’s a great time to say thank you to those around you. When you’re writing your Christmas card list, don’t forget to include your clients. You can find Christmas ecards for business online, and it’s an easy way to say thanks. It will brighten their day, and they’ll remember to keep you in mind next year!
Remember, your clients are always looking for more work. Just like any business, they’re hoping to expand their client roster and build the company. If you’re happy with their services, recommend them to someone else in the business. It’s the best way to show that you value their work. They’ll remember your act of kindness and they might even return the favor.
Just say thank you
Never forget the power of this simple phrase. Send them a heart-felt thank you over email after a big job. Let them know that you appreciate their work and show them how it has helped. If they send you a prompt payment, let them know that you’re grateful for that. It’s so easy to say thank you, and it will make a big difference.
Send food or flowers
If your client has a team of staff, send a fruit basket or some muffins to their office. It’s a small gesture, but your client will love it! So will the rest of their employees. There’s nothing an office loves more than free food.
Offer a discount
Your clients are always looking to shave costs, so offer them a small loyalty discount. It’s often a good idea to do this after the holidays in January. Budgets are tight and your client will appreciate a little breathing room. It usually means you’ll secure their work for the rest of the year too.
There are so many ways to say thank you to your clients. It doesn’t matter how you say it, just make sure that you do!