If you own a small business and you never worried too much about SEO so far, you will soon realize it can be a fairly complex subject to master. You can get small business SEO tips in many places – the best thing you can do is hire a good SEO agency, it’s important to know what to ask for and what to expect from an SEO campaign.
Check out these small business SEO tips
- It takes time. An effective small business SEO campaign won’t give you a spike of traffic overnight. These things take time, so be willing to wait at least two-three months before you start seeing any result.The good news is, building a successful website is often a matter of momentum: once you start taking off, things tend to grow exponentially, provided you keep on doing the right things.
- The thesaurus can be your friend. You will be focusing on keywords that are more directly related to your business, try and look for other phrases that can be included in your content. Use synonyms, and keep an eye on your analytics to see what terms are bringing you traffic, as there might be a few you would have never thought of.Using the Google keyword tool is a way many get this job done. Another option is Long Tail Pro which will speed up the Google Keyword Tool process. (affiliate link – which will give you a free 10 day trial, I highly recommend trying it out…it works well.)
Know who you’re talking to. Even if the site is centered on your business, keep in mind that you are writing for an audience: what are their needs and pains? What type of help would they expect from a site like yours? What can you offer them that your competitors don’t? Try to get at least a general answer to the questions above, and don’t be afraid to ask your customers directly.
Content is forever. Content marketing has already been called the new SEO. Whereas it might be a little exaggerated, it’s not far from the truth. A constant production of quality content will give your readers a reason to come back, and allow you to cast a wider net of long tail keywords for your organic searches. Never stop producing content.
Navigation, navigation, navigation. Your site must be easy and clear to use, period. Put a clear structure in place, and make it easy for your visitors to find everything that your content has to offer. A poor experience for users will likely make them leave your site, and never come back.
Don’t rule out PPC advertising. Traffic coming from search engines is normally defined as “free,” but that’s misleading to say the least, as it doesn’t take into account all the necessary resources to produce content and make it rank. So why not consider running a PPC campaign and get some paid traffic as well. You will need to test constantly, but it can still offer a good ROI.
Keep an eye on keyword trends. What is bringing you traffic now might be less popular tomorrow. Keep an eye on new trends in your business, and be ready to catch keywords with rising popularity. The best portfolio of keywords is always a mix of core terms and more dynamic ones.
Get social. Nowadays, no company can afford to stay out of social media. Whether most of your target audience can be found on Facebook, Twitter or Pinterest, social media are fundamental to engage with your customers, promote your business and even offer customer service.
There’s not only Facebook. Everyone is on Facebook, including your competitors. Yet, there are less known social platforms you can be on. They will have a smaller base of users, but could be more targeted for your specific audience, and free from competitors.
Stay in touch with your SEO guy. Today’s online marketing requires a tight connection between social media campaigns, content marketing and site optimization. Make sure your SEO person is connected to your marketing and content production departments. Synergy is the code word.