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5 SEO Tips for Bloggers

5 Spot

5 Spot (Photo credit: Thomas Hawk)

You you just trying to do good writing and not playing the game of all the SEO tricks?  All those silly “tips” that are supposed to skyrocket you to the top ten of Google.

Instead of all that junk – here are five simple and straightforward SEO tips that will help you rank better integrating seamlessly with your writing.

SEO Tips:

  1. One post, one topic, one title. Titles are not only important for your readers but for search engines too, which after all are also readers, although not human. Make sure that the title reflects the topic of the article, and that the article is about a specific topic only. Search engines don’t like confusion and neither do your readers.
  2. Add the metadescription. This one not about ranking but about getting more clicks. If you scroll down your WordPress text editor page (because you are using WordPress, right?), you will likely see a box where you can add a description of the page with a maximum of about 140 characters. This is what searchers will likely see when they find your page in the search engine results, so use it.
  3. Don’t forget the main keywords. We’re not asking you to do keyword research, or maybe we are, but a very quick one. Go to Google and start typing the keyword that best describes the topic you are writing about: the auto-complete function will give you the phrase that people actually use to search that topic on the internet, with probably a couple of variations as well. Incorporate those keywords in the body of the text, just to help search engines understand even better what you are talking about.
  4. Use images and give them titles. You are probably already using images in your posts (and if you’re not, start now), but you should also give them a title using the so called ALT-tag. That’s what search engines use to “read” a picture, so the content of the post will gain more clarity in their eyes. An added bonus is that you might even rank and receive organic traffic from those pictures. Again, WordPress makes it very easy to add the ALT-tag, so there’s nothing technical to learn.
  5. Write guest posts. No blogger’s an island, as the poet used to say (well, sort of), so reaching out to the other people in your niche should be a natural thing to do. You can do it in forums, via email, or commenting on their blogs. The most effective thing you can do however, is to write a post for their blog, with a link to your site. Just one word of caution though: do it for the relationship and the traffic, not for the link.

That was our five quick and painless SEO tips to make your blogging efforts more rewarding.  Good luck.

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How to Drive Traffic to Your Blog

English: Traffic in Oslo (E18 Bjørvika)

English: Traffic in Oslo (E18 Bjørvika) (Photo credit: Wikipedia)

There are hundreds of millions of blogs out there, and only a small percentage of them have regular readerships.  Here are some tips to drive traffic to your blog:

  1. Submit your blog to search engines
    This one is very basic, but effective.  Go to the homepages of major search engines like Google, Yahoo!, and Bing to submit the URL of your blog for indexing.
  2. Build a community
    Make open-ended blog posts that invite users to comment.  When someone does comment on your blog, respond to them immediately.  This shows your readers that you care and helps to build comment threads into conversations.  Check your moderation filter often to approve comments that pass your Terms of Use.  Ban abusive commenters rather than engaging with them.
  3. Set up a Rich Site Summary (RSS) feed
    RSS feeds automatically compile your blog’s activity into a standardized summary.  Users can sign up for RSS updates from their favorite blogs.  This makes it easy for users to follow your blog regularly.
  4. Aggressive social media advertising
    Spend as much time as you possibly can building a social media presence.  Release content and posts on all social media channels regularly.  This will help you attract customers as friends or followers of your social media. It will also increase your search ranking through organic link building.
  5. Link to other related blogs
    Linking to other great blogs in your content or in your will make other bloggers aware of your work.  Many of them will reciprocate by linking back to you.
  6. Comment on other blogs
    Leave useful, productive, and interesting comments on other blogs.  Include your URL with every comment.  This will not only gain you some new readers, but will also read as linkbuilding to search engine bots.
  7. Invite guest bloggers and write guest blog posts
    Guest blogging is a win-win situation.  The host’s blog gets free content, and the guest blogger gets new readers and a new link.  Build up relationships with other blogs and help them out with content when you can
  8. Nominate yourself and others for blogging awards.
    Who actually wins the award isn’t that important.  What’s important is that even by nominating blogs and participating in the awards process, you are getting your name and your links out there.
  9. Submit your content Scoop.it
    Scoop.it collects and reviews content for other bloggers to link.  If you can get your content featured on the front page, it will create a ton of organic high-quality links for your blog.
  10. Engage in “newsjacking”
    “Newsjacking” is when you take a breaking news story, find a unique take on it, and then outcompete actual news sources for hits.  Newsjacking is only possible if you are legitimately an expert on the subject.  Subscribe to news RSS sites and pay attention to new news stories.  Be prepared to drop everything and write a blog post about a news story just as it breaks.

Mike manages SEO for SMB clients to large corporations. He leads a growing team of Internet Marketers at TechWyse. Learn more about SEO leader TechWyse here: http://techwyse.com/blog.

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