A Brief History Of Link Building Strategies

In the early days of the Internet, link building was easy. There were no rules, and you could do anything you wanted to try to gain visibility. That has all changed, thanks largely to Google’s war on subversive link building practices and bad site content, but let’s take a look …

Copywriting After Google Panda Stuck Its Paw In

Google Panda has changed everything. Following its release in February 2011, search engine optimization experts are now reconsidering their strategies. If you’re a digital marketing graduate or aspiring copywriter who isn’t aware of how Google has changed its search engine algorithm, the following guide may prove invaluable as more and …

Can Good User Experience Lead to Better Search Rankings?

Undoubtedly, on- and off-page optimizations are currently the hot topics in the Search Engine Optimization (SEO) world.  These strategies are important and undeniably improve search engine rankings of websites.  Another important way to boost search engine rankings is to create good user experience for the visitors of a website or …