Google Analytics To Know Where Your Visitors Come From

Any website online should consider its audience over time, not just your initial target of who you want to visit your website or online business, but see which demographics your website is reaching so that you can better adjust your website to appeal to different user demographics or continue enhancing the content and appearance for the demographic market you are currently reaching and doing well in.

Google Analytics, which is completely free, is one of the best tools for analyzing the visitor demographics to your website.  You can use Google Analytics not just to track number of visits and which content is visited, but you can also find out which origin countries visit most frequently and which content is visited most frequently by those countries.  The information garnered can help you adjust your website content or design to appeal to demographic markets you are still trying to reach.

Where Do My Visitors Come From?

One basic view in Google Analytics is the Audience – Demographics – Location based view, this will show you the world map and color code countries based on the number of visits.  It will also break down the countries that provide the most visits and rank them in order from highest to lowest by default.

Knowing that U.K. and India for example are the 2nd and 3rd most popular visitor demographics for the site listed above may help you tailor content to make sure it matches and addresses the needs of visitors from those regions.

When considering location based demographics, it is best not to compare month to month due to fluctuations that can be dramatic, instead look at  6 month and 1 year overall targets to see where your user demographic bases are.


What Browsers Hit My Site?

Simply looking at the Technology, Browser & OS demographics tab in Google Analytics can show you which web browsers hit your site most often.

You can see from this site where analytics were taken that Chrome and Firefox represent the largest number in terms of visiting browers with IE in third place.  Demographics like these will tell you that you better make sure the website loads fast, and renders properly on these browsers, no CSS errors or issues with cross-browser rendering of content should exist.  You also can see that Android Browser is #5 which will make me want to focus on adding more mobile friendly features to the site either in the form of a Mobile Theme, smaller and faster loading images or other features that can benefit mobile users and make it more convenient for them to access your website or online business.

If you are selling products online you need to make sure the mobile marketplace is convenient, easy to browse and has easy payment options to prevent losing customers due to poor navigation or purchase options that may encumber them from purchasing from a smaller mobile browser screen.

In Summary

These of course are just a sampling of the many demographic reports you can see with Google Analytics and I highly suggest you as a website owner leverage them to make sure you are tailing your site appearance, content and accessibility based on the demographics identified and captured over time. Just as important are to watch your most visited pages and content, to see where visitors are arriving, are they where they should be, to the pages they land on link to the pages you eventually want them to end up on?

Where are they going when they click and leave your site, why are they leaving?  These are all things that Google Analytics reporting and demographics reports can help you figure out so you can retain visitors, bring in new visitors and keep the traffic coming.

Featured images:
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  •  License: Image author owned
  •  License: Image author owned

By Alisha Webb. Alisha is a british writer working out of Barcelona and content developer for Datadial – Web marketing Agency in London.

How To Get The Most Out Of SEO Conferences

Google Booth

Google Booth (Photo credit: toprankonlinemarketing)

There are several great SEO conferences happening at various times of the year, in varying locations across the globe. Almost everyone can fit one of these events into their schedule, no matter how busy they are. Here are a few tips to help you maximize the benefits of conference attendance.

Pick an Event

First you have to decide which event to attend.



When you attend these events, you should learn more about SEO concepts and how to build your SEO skills so you can leverage them in favor of your website. Attend every information session you can pack into your schedule. Take a notepad, laptop or netbook so you can take notes. Pick up hand outs that are offered at each session. If books or other learning materials are offered for sale, pick a few up if your budget allows. Soak up information like a sponge and store it away for later.

Generate Ideas

While you are gaining knowledge, record any content ideas you think of during the process. Ideas for new and exciting content can be found almost anywhere, and SEO conferences are minefields for ideas. Take notes on your thoughts and then flesh out the ideas later when you have some down time. When you get home, put these ideas into play on your blog or website.


You will meet many experts at SEO conferences. Mingle about and get to know some of the top people in the field. Get your name out there without being pushy or obnoxious. It’s also important to network with newbies. You can share your knowledge with others who are just getting started, and can have someone to bounce ideas off of. You never know who will be able to help you, or who you’ll be able to lend a helping hand to, so get out there and meet everyone you can.

Ask Questions

It’s important to ask questions at SEO conferences. Whether it’s during an information session or class, or just during an icebreaker session when you are talking to other conference attendees, make sure you get the answers you need. Make a list of questions before you get to the conference and then add to it as other questions come to mind during the conference. If you don’t have time to get all the answers you need, find the names of some professionals that will be willing to help you once you get home, and stay in contact with them.

Take Action

It’s important to keep up your momentum after the conference. Many SEO enthusiasts and professionals attend these events, then go home and go back to normal. This is a waste of time and money. Take the knowledge you’ve gained and put it into practical use when you get back to your life. Improve or redesign your website. Put together a blog post about what you’ve learned.

Share Knowledge

If you have friends or colleagues that were unable to attend but could benefit from what you’ve learned, share your knowledge. Sit down with them in person or send some emails back and forth. This will not only help teach them new things, it will help you understand the information you learned during your conference attendance.

Chris Countey writes about SEO, especially technical or on-page optimization, for Delphic Digital, a Philadelphia digital marketing agency.

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Basic SEO for Website Owners

There are three important points to focus on in regard to SEO. These are structure, content and backlinks. Though broadband encourages the use of audio and video on websites more than in the days when dial-up connections were common, FLASH content won’t always be recognized by search engines.

All text should be readable, so putting text in fancy banners may look good, but it will not be as effective with search engines as plain text – unless it’s an infographic  which can generate a lot of backlinks. Also, check how your website looks in various web browsers – it needs to look okay in all of the major browsers otherwise your traffic will be affected.

Creating good and unique content takes time, and you should also utilize keyword combinations. Look for keyword combinations on search engines, especially taking note of keyword combinations that don’t show up very often, but are still the type of phrases that people would type into a search engine. There are often many different ways of describing something, and not all descriptions will appear frequently. This then gives you the opportunity to use the more uncommon keyword combinations on your own site. These combinations shouldn’t be used in excess, and certainly no more than three times.

Having a good PR (page rank) remains important, despite the rise of social media. Backlinks pay a key role in achieving this. If there is a link to your website on a high ranking website, then this will help to boost your site’s PR. What’s more, you may get other sites wanting to exchange links, and a high PR is also more appealing to advertisers. Commenting on blogs and forums is another way of achieving backlinks, but you need to be careful to ensure that you are making legitimate comments and not just looking at a way of publicising your site.

NEVER include duplicate content on your site. Be aware that if you don’t copyright your content then it may be used on other sites, which can harm your own PR – even if that site links back to you.

Design a site map to further help search engines find your pages, and this should be placed on your website’s homepage. To doubly make sure that all the pages on your website will be found, there should be text links in place to every page of your site.

Charly Wargnier is a freelance copywriter based in London, UK. He writes and tweets about all things Digital & Electronic Music. Drop him a line on Twitter!

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