How do I determine my SEO rank and location?

Rank and File

Rank and File (Photo credit: forestpurnell)

The SEO rank of a website/web page refers to where you rank on the search results page (SERP) of a search engine. To determine your SEO rank and location, you just need to type in the exact keywords you have optimized your site for into the Google search box (or any other search engine) and hit enter.

Now, the search results are going to give you a fair idea about your rankings (for your geo location), but those results can never be considered the absolute measure of your SEO endeavors.

Why worry about SEO Rank?

Unlike PR (page rank, which is a measure of global link popularity), the actual SERP rank of a website is dependent on three different factors:

  • Search engine data centers
  • Geo location of the user
  • Browsing history

So, the Google rank of a website is anything but absolute (unlike page rank) and one or all of the above factors can have a tremendous impact on actual rankings no matter how solid your SEO strategy is. That being said, it is possible to remain unscathed by the above factors and as long as you understand how the above factors impact rankings, you don’t have to surrender to the ordinary nuances of the search algos!

So, How Do These Factors Affect SEO Rankings?

  1. Data Centers:
    Every time a user hits the search button, a search query string hits a particular data center that returns results based on its own binaries (read data crunching abilities) and algorithms. The fact that Google literally has a boatload of these data centers across the globe makes things really difficult for webmasters.

    In a recent interview, Google engineer Matt Cutts said that different types of data are always being tested in different data centers and every time a new filter is added or an algorithm is changed, search results might get affected.

    How To Bypass Those New Filters and Algos:
    The short answer – you cannot bypass them. But, you can definitely stay glued to your search engine position if you follow the thumb rule of “ideal” SEO:

    Content – Create content for humans, not search engines. Perfect content would have primary keywords and LSI keywords, but it should, first and foremost, appeal to your targeted readers. Any attempt to trick the search bots by stuffing your pages with keywords could have detrimental effects.

    Organic Links – Google simply hates paid links. Even the slightest hint of “unnatural linking” is going to set the Pandas and Penguins free and it’s only a matter of time before those beasts start nibbling away at your SEO ranking!

    Social Media Marketing – If your content is likable, it’s going to be liked! The search bots are more inclined to sites that have a heavy social media presence.

    Bottom Line: If you try to trick Google, you’d end in a big puddle of filth! Don’t do it unless you have the right shoes for it!

  2. Geo location of the user: If a user from Atlanta searches for a service on Google, his search results are going to be a bit biased towards businesses in Atlanta offering that particular service. Google does this all the time in the name of “enhanced user experience” and unless your site is optimized to show up in location based search queries, the local businesses are always going to win hands down.

    How To Fix The Problem: If you want to achieve location specific rankings, you’ll have to treat your business as one belonging to that place, even if you don’t in reality. Content targeting local users would certainly help. Backlinks from related websites targeting users from the same location would also help you secure a position in location specific listings.

    But, a single static page would never rank in the same position across the globe, unless of course it’s an authority site on the topic and there’s feeble competition.

  3. Browsing History: Even though a bunch of SEO pundits lambast the “browsing patterns” contingent, it is actually a good practice as far connecting the right products with the right customer is concerned.

    Google closely takes note of the browsing patterns and history of users and the search results it presents to that user are always influenced by that browsing pattern. For example, if someone frequents a particular site offering information on “Acne”, chances of him seeing that particular site high on the search results page for a related term (eg – get rid of acne scars) are very high even if there are better websites on the topic.

    Google strives to present with “what a user wants to see” rather than “what the webmasters want to present”. This is a good practice because your website would easily reach out to people having an inclination for similar information or products.

    But, such results could be deceptive for web masters.

    If you are looking to determine your SEO rank and location and are also signed into your Google account, the search results would most likely rank your site higher than it actually is. That’s attributed to your numerous visits to your own site (in the course of updating information or something else) in the recent past.

    How To Determine Your Actual Rankings: If you want to see the real results, you’ll have to log out of your Google account and check your rankings for a keyword on the search engine. Clearing your browser’s cache would also help.

Some Common Myths Busted

Hosting server location cam impact search rankings: That’s a myth. Your site could be hosting anywhere and as long it’s a decent hosting provider, your rankings are not going to get affected. In some rare cases websites hosted on shared hosting with other sites that exist for the sole purpose of spamming, fishing and scamming etc. might get affected but the problem can be easily solved by switching to a reputable host.

Domain name extensions can impact rankings: That’s a myth. Extensions have nothing to do with rankings – they are more about user preferences. However, .info domains are usually a bit more difficult to rank because that particular extension is commonly used by Blackhatters and spammers to trick users and search engines. But, once the trust has been established and a site has started ranking, the domain name extension completely ceases to be a ranking factor.

Does SEO Work?

SEO or Search Engine Optimization, is a driving force to improve visibility of a blog or website on the Internet. Everyday hundreds of millions of web search takes place using various different keywords or keyword phrases for various reasons.  But – does seo work?

Why Is SEO Important?

Search engine optimization is a very powerful web marketing tool or technique used by website owners, bloggers, online business entities, advertising companies, online merchants and people in general who want to improve their online presence. If a person has a website with SEO friendly, high quality content on it then search engines will find and index the website quicker and rank it higher in search results pages than millions of other websites, simple as it is. SEO helps generate organic traffic from search engines.

Search engines crawl the web in order to find the best websites based on a keyword or keyword phrases, particularly looking at text in a website. Then according to the keyword density, originality and length of the content etc criteria the website or individual web pages get ranking at the search list. Page ranking can be varied from search engine search engine, but it works almost in pretty similar way. SEO makes sure that If you want organic traffic to your online business or your personal blog or website then search engine optimization is must.

Essentially, it takes a lot of hard work to get a website ranked high at first or top search engine results pages of a search engine. If a person does not know the SEO techniques their website will almost certainly be ranked at bottom of search engine results pages. That is why SEO is so important to rank a website higher in search engines.

Does SEO Work?

When people run a query on a search engine, such as Google, Yahoo! and Bing what they get at first is a long list of search results relevant to their search query. They will usually visit websites or links that will appear at the top of the list to get more information related to the query. So, if anyone has ever wondered that why some websites show up at the first search results page of the search engines but other websites do not, then SEO or search engine optimization is the main reason for that.

The more and longer a website appears on the first SERPs of major search engines the more page views or visitors the website will generate. As a matter of fact, people come to a website simply by clicking that website link. A website link becomes popular through keywords rankings in search engines. SEO process can do that for the website.

If a website owner or business online cannot manage their SEO needs on their own, then hiring SEO ranks experts can be the best idea for them. The traffic generated through using web search is called organic traffic. Organic traffic is the key to generating more income from a blog, website or online store. So, for those webmasters or businesses online who want an answer to the question, “does SEO work”, the answer is yes.

SEO is one of the most powerful techniques used by successful website or blog owners to get more traffic to their websites. But a lot of bloggers, webmasters or do not know how to write SEO friendly content to generate more visitors to their websites. They ultimately turn to SEO experts to improve the searchability of their websites because of the huge demand in SEO services. There are many trustworthy SEO websites or companies with a highly skilled team of SEO experts to provide all kinds of SEO services tailored to each individuals or company’s specific needs.

How Does SEO Work?

Basically, SEO started as a straightforward process which used to rank websites based on how many times a keyword or keyword phrase was used in the websites. However, SEO has developed since then and is today based on many different factors.

The most integral SEO basics or component are the following:

  • Page Authority
  • Social Media
  • Anchor Text
  • Valuable Content Creation or Writing
  • Meta Tags and Meta Descriptions
  • Inbound Links (Backlinks)
  • Link Building
  • Article Directories Submissions

Keywords It is an imperative for individuals and businesses online to use SEO services and techniques to increase their blogs or websites visibility, preferably in the top search results pages in major search engines, such as Google, Yahoo!, and Bing. Without a good page ranking in a major search engine, a website will not be able to get much traffic on the Internet. Writing helpful and unique articles, blog posts and other online content using appropriate SEO keywords is the best way to get massive website visitors.

An expert SEO consultant or company is able to provide all kinds of SEO services a person or business needs for developing a professional website that will increase their online exposure greatly and increase sales. Therefore, it is important that whether it is a content-based blog or website or an e-commerce website, writing compelling and informative SEO content is crucial for the blog, website or e-commerce site to build traffic and make money. If anyone is still wondering, does SEO work, the answer is definitely yes. SEO is one of the most powerful Internet marketing techniques used to increase traffic to people’s blogs, websites, and online stores and other online entities.

Final Words

SEO is a very big factor for webmasters, bloggers, and online store or business owners, or to put it briefly for all the websites. SEO can improve their websites significantly, enhance online presence and save valuable time. A SEO optimized website will bring in more high quality traffic and turn them into more leads and generate more sales eventually. But SEO can also put a website and reputation at risk if it is used wrongly. That is why there is so much curiosity involving SEO.

Cloud Marketing Characteristics And Benefits

An internet cloud is more concrete than it sounds. In terms of marketing, it has various aspects you can use and manipulate to suit your business needs. The following cloud and marketing characteristics will familiarize you with the cloud so that you can optimize your marketing strategies.

Cloud Terminology

In order to understand how marketing works within the cloud, a basic knowledge of its function and purpose is helpful.

  • Cloud: At the most fundamental level, this is the internet. In terms of marketing, the cloud is also an internet service where marketing strategies can take place.
  • Cloud Computing: This depends on sharing internet network resources rather than using local servers or personal devices to handle applications. This kind of system can perform tens of trillions of computations per second to achieve tasks such as delivering customized information and providing data storage.

Cloud Marketing Terminology

  • Search Engine Optimization (SEO): Users do not have to pay an advertising fee to a search engine for listing their websites. This includes the search engine results page (SERP) that appears when you search for a specific term. SEO is the process of getting your website to the top of the SERP organically when others are looking for your products and services.
  • Search Engine Marketing (SEM): This is a broad term that refers to increasing website visibility in search engines through either SEO or paid advertising. However, it’s widely used when discussing only the latter. With SEM, users pay a fee to a search engine for listing their websites, typically for pay-per-click (PPC) advertising.
  • Marketing Cloud: This involves SEO and SEM, as well as social media marketing (SMM), mobile media marketing (MMM), banner and contextual advertising, hosting and domain issues. Professional cloud marketers may offer and perform any of these various marketing strategies for their clients along with detailed online reporting.

Services and Benefits

Some companies offer all the services you need for a complete cloud marketing experience. There are companies that provide analytics, as well as advertising, targeting, web management solutions and a live dashboard that you may need to use for your marketing campaign. These companies usually encourage advertising on social media.

Small and medium-sized businesses often lack the time and financial resources to build and maintain the online presence of their company. The cloud can provide businesses access to these resources, is flexible and can accommodate constant changes within a business. For example, companies can add or remove services according to business needs, and they only pay for the services they use.

Cloud management tools can optimize a company’s computer-based resources so that they are interacting properly with other users and services within the cloud. Other benefits of cloud marketing include:

  • Establishing a backup system for your online transactions. If a local network crashes, the cloud acts as a storage source where you can recover important information.
  • Building a wide and strong network on social media. You can increase fans and followers quickly.
  • Boost visibility. Effective advertising through the cloud can exponentially increase your company’s exposure.
  • Demonstrating business influence. Your competitors and customers can experience the immediate effects of your company’s success.
  • Staying current on your forum discussions. You can monitor various conversations on social media sites and stay attuned to the needs of your customers and fans.
  • Allowing fans in social media to interact within the cloud and be your spokespersons. Word of mouth gives substance to your company, and it often spreads more quickly online than by old-fashioned methods.

Optimizing cloud marketing can make your business transactions more efficient and more secure. It can give your company a stronger and wider-reaching presence. Ultimately, having a basic understanding of the internet cloud will help you achieve success for your business.

This article was written by Jared Jaureguy. Follow him on Twitter @JaredJaureguy.

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Digital Marketing: Google’s Ranking Factors

As Google is, unarguably, one of the main search engine used by individuals, it is obvious that any website owner would want to rank highly when searched are made through this engine. Optimising content and creating digital marketing campaigns with the purpose to rank high in Google is a priority that business cannot afford to move away from.

The main problem with trying to improve search engine rankings is the fact that Google is constantly changing and, therefore, it is difficult to create an effective digital marketing campaign. What works well at the moment and brings in great SERP rankings may not be successful in 6 months.

What Is Important At The Moment?

Although Google’s algorhythms are constantly changing, we can identify trends which suggest what Google will use to rank websites in the future. At the moment, any digital marketing optimisation strategy needs to be focused on the following factors:

  • Facebook shares, comments and likes
  • backlinks
  • tweets
  • percentage of backlinks with a specific keyword
  • percentage of backlinks that have no follow attributes
  • domain name keyword inclusion
  • URL keywords
  • image count
  • keyword included in the description

All these ranking factors will cause an increase in SERP ratings, however, what you may not know and what many beginners in the digital marketing industry do not understand is the fact that there are also negative ranking factors. To put it simply, you gain a plus when the factors above are properly implemented and a minus when the following factors appear:

  • incorrect grammatical use of keyword in title
  • word count too low or too high
  • title character length too long
  • AdSense ads inclusion
  • improper use of keyword positioning in titles

You should consider that these minuses are not that important in the sense that their value is considerably lower than that of the positive Google ranking factors. That is why people still include Google AdSense ads in pages since the perceived score drop in rankings is relatively low.

Taking into account all factors that affect Google rankings, it is important to make sure that you are using positively scored Google ranking factors when marketing your business as well as trying to minimise the use of the negative ranking factors. With highly regarded companies offering seo marketing in London, Nottingham, Birmingham and across the midlands, it is worthwhile booking a consultation to discuss the benefits of a well implemented search engine optimisation strategy.

By Sarah-Jayne Culver; a Digital Marketing Consultant at providing Digital Marketing Services throughout the UK

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