7 SEO Mistakes with your Online Marketing


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All the small businesses know they need more marketing and most know they need good SEO – not make SEO mistakes.  Some people have a healthy size of SEO for breakfast each day – and if you do, you probably know all the marketing mistakes we’re going to outline?

How many Marketing/SEO mistakes do you know?

  1. No website, or if you do have one – it’s not crawlable by the search engines. Sometimes it takes a tick in the wrong box in the dashboard of your site to block the search engines.  Local SEO is super important to small business success today.
  2. No sitemap. Another simple, yet crucial thing – search engines want to crawl your site, and the best way is to give them a list of all the links they can use.  There are a number of good plugins which can help if you are using wordpress.
  3. You’re not including the right words on the page, we call them keywords. Google reads text to know what your site is about. What are the visitors more likely to type when they need to find a business like yours? Also, describe what you do, your mission, product, services, and so on.  This is an SEO mistake many people make, but is really a basic task – and remember, only one keyword per page.
    (Learn more about SEO and keywords)
  4. No title and meta-description on your pages. This follows the same principle of the previous point: Google wants to know immediately what the page is about by the title, possibly in 70 characters maximum, so make it descriptive and interesting. That’s where your marketing actually begins, and it’s especially true for the home page. Same for the description of the page: make it interesting so that users will click on your page and not on the ones higher in the rankings.
    (Learn more about title tags)
  5. You’re thinking in terms of link building and not in terms of marketing and promotion. Links are important, we all know that, but the more you rely on search engine traffic, the more you are exposing your business to future algorithm changes. Think in terms on marketing instead: build your brand and get in touch with the off-line world as well.
  6. Are you using resources for webmaster. It’s very easy to get lost in SEO, but even if you’re not a professional, you should still stay up-to-date with what is happening in the online world. Both Google and Bing have webmaster tools.  Stay away from information overload, but keep on learning.
  7. Lastly is an old favorite with a new twist – participating in conversation within your community. Your site is about you and your business, but don’t forget the community of people in your industry out there. Engage with them and give value, it will pay off in the long run.


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Watch Out – Some SEO Blunders You Can Make For Your Website

In the Know: Search Engine Optimization

Search engine optimization is the practice of making web pages that will be placed high in the results page of a search engine such as Google. In order to achieve a high ranking, web developers and admins use various tools and techniques in optimizing their website. Getting a high ranking in the results page is very important for businesses because research indicates that most people only click on the links at the top of the results page. The more traffic a website will get, the more business it can generate, here is how you can prevent SEO blunders.

Common SEO Mistakes

Not all people have a background on SEO so they do not know about the dos and don’ts of this practice. Knowing how SEO works can help website owners avoid common SEO mistakes that can cost them their rankings. Here are some of most common pitfalls of SEO:

  • Web content that is not optimizedThe text of a website must be optimized for the Internet so that Google’s crawlers and spiders will easily find it and rank it high in their results page. To optimize the web content, website owners need to include keywords in the text. These keywords should be present in the title, subheadings and scattered in the entire text. However, they must be careful with the number of keywords because if they do keyword stuffing, Google will deem it as spam.
  • Using the wrong keywordsWhen coming up with keywords, a website owner must think like a customers and how he or she will make a search query. He or she must keep in mind that their customers are not members of the industry. For example, the website owner might use the keyword “kitchen electrics” but the customer will search for “kitchen appliances” instead.
  • Using FlashA lot of website owners want to use Flash for their websites because they look good and they think it will generate more traffic for their website. However, they should know that crawlers and spiders cannot read Flash content so they cannot index it.
  • No backlinks and being a deadendA good website has backlinks, also known as the links that direct users to a website. Backlinks are important because it serves as an indicator of how important and popular a website is. Website owners must keep in mind that these backlinks should be natural, relevant and of quality.
  • Poor meta tags and meta descriptionsMeta tags provide information about the website to the search engine and are used by web developers and admins. As with keywords, web developers can also use the wrong meta tags and meta descriptions for their website. These need to be relevant and should also contain keywords so that Google will know what the web page is about. Each meta tag should be unique for each page as well.
  • Not using a site mapIf a website has a poor design that is difficult to navigate, users are more likely to leave it. Web developers must keep their websites simple; they can use site maps for user navigation.

Article by Robert Kirk who works at RFK Solutions who are an SEO and Website Design Company based in West Lothian Scotland they carry out wide range of SEO and Website Design services.