SEO is one of my favorite aspects of digital marketing. It still has this elusive quality, and very few people understand it properly. The other great thing about SEO is that it is always evolving. Google constantly update their algorithms, meaning we have to stay on our feet. It means coming up with new tricks and techniques. Writing this blog has introduced me to countless new conversations about SEO. And what is striking about it, is that people still get deceived by these 5 SEO myths. It’s time to clear things up, once and for all.
Well, at least until Google changes its algorithm again…
5 SEO Myths:
Myth 1: SEO is something you do once
I can’t believe how many times I’ve heard this one. Several conversations about SEO have started when a colleague says, “oh, I hired an SEO company once, but it didn’t make a difference.” Of course it didn’t! SEO isn’t something that kicks in overnight. You don’t just flip a magic SEO switch and suddenly dominate Google. No, you take a long-term strategy. You practice SEO techniques with every single piece of content you write. You make changes and stay up to date. SEO never ends.
Myth 2: All you need is one keyword to rank
Wrong. Sure, you can place all your eggs in one basket. But, when has that ever worked? When you hire SEO services, the first thing they do is ask you to write a list of long-tail keywords. That’s not just your main keyword, but everything else around it too. Let’s say you sell skis for a living. Your main keyword is ‘skis’, but that won’t capture everyone in your market. You need to include keywords like ‘ski shop’, ‘ski poles’, ‘snow’, ‘mountains’, ‘ski equipment’, ‘ski blog’. See what I’m getting at? Cover the whole sector with your keywords.
Myth 3: Link building is dead
A Google official recently sent the SEO world into a tailspin by claiming that people should stop building links. Unfortunately, the quote was taken out of context. Link building is still VERY important. It’s the only way to show authority and determine how useful people find your website. What Google meant by its statement was to avoid poor links. Look for natural, high quality, and relevant linking strategies.
Myth 4: It’s all just metadata, right?
No! SEO isn’t just about titles, tags, and URL keywords. Sure, that stuff is all important. Google’s spiders need to see what your site is about. But, there are more important things at play. Quality of content. Authority. Site performance. Web traffic. Think in terms of value; how much value do users get from your site. That’s what Google is looking for.
Myth 5: Social media doesn’t matter
Social media matters. No, Google don’t count your follower numbers or register how many likes you got. But, this social activity leads to more traffic. It leads to more websites linking back to you. It grows your authority and readership. You’re providing value and Google does take notice of that. Don’t ignore social media. It is your launching pad.
Have you heard any other awful SEO myths?