Lose them with a pro-roll – 70% of Viewers Stop Watching a Video if it Shows a 10-Second Advertisement

This is a quote from the article YouTube Videos to Have ‘Overlay’ Ads “Shiva Rajaraman, product manager for YouTube, said internal tests show more than 70 percent of people give up when they see a pre-roll. By contrast, less than 10 percent decide to close an overlay, which they can exit by clicking on an … Read more