What is an authority site?

Young people have no respect for authority now...

Young people have no respect for authority nowadays (Photo credit: Alexandre Dulaunoy)

Making an authority website should be the goal of any business that focuses on SEO. While it is possible for an ecommerce website with little content that is able to rank for a wide range of different high profile keywords, the goal needs to be the main information source for individuals looking for information about that particular niche. An authority site is typically an information hub, but it can fill a number of different roles, depending upon the needs of the business and it’s current SEO outlook. Typically, an authority site will contain some of the following characteristics.

Authority site: Definitive Information Provider

One thing that many authority sites have in common is the fact that it is a bonafide information provider for information that is related to the business’ particular industry. Typically, the more information contained on the website the better. Websites that are able to achieve status as an authority website are able to provide a wide range of information about any and all subjects related to their niche.

By looking at what other websites have done successfully, businesses that are interested in becoming an authority site will be able to learn how to go about structuring content and navigation to make the experience seamless for the end user, while also remaining search engine friendly.

Depending upon how broad a particular niche is, a site could be an authority website with just a few pages. Broader niches could require hundreds or thousands of pages to be a true authority. In example, if a particular niche focused on “Stock mufflers in Honda Civics,” that authority site might only need 10 to 15 pages to display all of the relevant information. However, if the website were focused on “Honda Civic Parts,” in general, there would be a lot more content required to provide well-rounded information on the subject as a whole.

Authority websites should strive to cover the entirety of their subject matter as wholly as possible. There can be dozens of websites considered to be an authority in the same niche, but those that are able to go above and beyond in terms of information quality and quantity are much more likely to position themselves as an authority site.

Keep in mind that there are no strict definitions of an authority site. There is no magical number of pages that needs to be reached in order to be considered one. Instead of setting limits and aiming for a certain number of pages, set goals for providing the best coverage of the subject matter within that niche.


While it is not a necessity to be considered an authority site, a large majority of websites will have links from other authority sites within their niche. While links might not play the same prominent role in SEO as they once did, having a high quality inbound link profile still helps the website to rank and is required for most competitive keywords. A website can have the greatest content in the world, but if the website does not contain what the Google algorithm is looking for, it will never be able to rank. The goal of any would-be authority site should be to garner links from other authority sites within the niche. This signals to google that the website provides excellent information that is worth being linked to. The higher quality the website is that the link comes from, the better.

Additionally, would-be authority sites also need to make sure that they link to other high quality websites as well. Understanding link juice, how it flows from one page to another, and how to structure it’s outbound links for maximum effect is an important part of SEO. The business need to make sure that the website is linking to other high quality websites in its niche. An easy way to make sure that a website has appropriate outbound links is to link to sources for the information provided. If a particular website was used during article research, a link to that website would be appropriate and would help to establish professionalism as well.

Links allow websites to pass their Google authority from one page to another, and one site to another. This is commonly referred to as ‘link juice.’ A strong navigation system helps authority sites to pass this Google authority from one page to another on their own site. The outbound links allow the website to pass that authority on to other websites. Essentially, an outbound link is viewed as a vote of confidence for the websites that are linked to. This is applied in reverse for inbound links, meaning that the goal should be to garner as many votes of confidence as possible.

Expanded Content

One thing that can be noted by visiting authority sites is the fact that many of them offer expanded content, greatly helping their ranking authority. Expanded content refers to adding other, usually visual additions to the content so that it is more than just words on a page. Remember, half of the population learns better visually. For this reason, would-be authority websites should add images, videos, and info graphics that help to support the claims that are being made on the page.

By providing better information with expanded content types, the website is able to not only help users to better understand the information that is provided, but this also makes a website much more likely to garner links from other authority sites that find the content useful as well.

The ranking authority of a given website depends on a number of different factors. Not only should the website be the best provider of information in the given niche, but it should also have a solid SEO structure, links from other websites that are within the niche and considered to be authorities, and enough information to cover the entire niche as a whole.

Having an authority website can mean big returns for a business. No matter what style a website is published as, whether it is an e-commerce site, informational site, web magazine, or other type of website, that doesn’t stop them from offering a wealth of high quality information related to their subject matter. There is no set requirement that must be met to be an authority site, but there are certain considerations that need to be taken into account such as what subjects need to be covered. Building an authority site takes time, effort and knowledge, but can pay off big in the long term.

SEO Basics: Search Marketing For Bloggers

rinse wash repeat

rinse wash repeat (Photo credit: Sean MacEntee)

How is your new blog working out?  Did you get it setup OK?  Getting your new blog up and running is just the beginning – but how do you get traffic?

SEO Basics

It is hard to learn all the ins and outs for search marketing for bloggers – and once you get the site setup – what do you do next?  What are the things a blogger needs to know about SEO to get started?  If you have a new site – or even an older one and know its time to take action or low traffic – you need to learn some SEO basics and get your site on track.

Search Engine Optimization strategy for blogs is all about content – the more unique content you have, the more “magnets” you will have to attract visitors.

3 SEO Basics for blogging success

  1. Keywords – keywords are very important.  You need to make sure each page has one and only one set.
  2. The title is also needed – here is how you combine the title with keywords for success.
  3. The H1 tag, again – important, here is how to maximize your H1 for SEO with keywords.

You need to keep the content fresh – no matter what your blog’s subject.  Writing one article and then forgetting about is not going to get lots of visitors and will not be expected to earn great returns.  You must always update and add fresh information so that your website stands out from the rest of the SEO optimized websites.

Consistency is the key – make sure content is high quality and not plagiarized. This will assist you in reaching your goal of a successful Search Engine Optimized blog.

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Three Things You Need to Know about SEO

In order for businesses to be successful, it is crucial that they develop an effective online presence. This presence must maintain a good reputation, include professional-looking website content and much more. To ensure this content is as visible as possible, meaning it receives good rankings on a search engine’s results page, it must include a variety of search engine optimization (SEO) tactics.
Businesses oftentimes have more than just a company website on the Internet. In addition, they may have blogs, social media profiles and more. All of these online formats need to include SEO techniques because the number one advantage gained when doing so is that potential customers will be directed to a particular website, helping to convert them into existing and returning customers.

When it comes to implementing SEO tactics, there are several techniques that can lead to negative consequences. First of all, SEO tactics should always be carried out by a professional who has experience with this type of marketing strategy. Secondly, “black hat” SEO methods should never be implemented; they can lead to loss of much money as well as a ruined reputation for a business.

Vroom Digital says that before implementing SEO methods, there are three very important things that all businesses need to know:

  1. Poor Quality Leads to Negative Consequences

    There have been many businesses that have spent thousands of dollars on SEO and never obtained any type of positive ROI; this is mostly because the SEO content they are investing in is of poor quality.

    It is important to keep in mind that the implementation of SEO tactics does not necessarily guarantee a number one position on Google’s search results. In fact, poor quality can lead to the wrong types of traffic being directed to a particular website as well as to a site being banned from major search engines. All of this will lead not only to a loss on the amount of money invested, but also a loss on the amount of money that could have potentially been gained.

  2. Importance of Off Page SEO

    Optimizing the content of a company’s website (on page SEO) is of course very important, but it is equally as important to optimize content found on company’s blogs and social media profiles (off page SEO). In doing so, these online outlets will include keywords and links that direct traffic back to the company’s website.

  3. Importance of Keywords

    Effective SEO tactics are those that involve the correct placement of particular keywords in web content. The keywords must be properly placed in titles, headlines, articles, introductory statements, closing statements and more. There is also a certain percentage that the words need to be used; however, the exact percentage is determined by the number of words included in the content that is being displayed. The best way to go about ensuring keywords are effectively placed in the appropriate spots, as well as used in a natural manner, is to hire a SEO company that has much experience developing SEO content.

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How To Get Valuable Content On Your Website Without Using Articles

Street View Panda close up

Street View Panda close up (Photo credit: Todd Barnard)

We all know that since Google started their campaign of Panda updates, the need for valuable content has increased. The Panda updates have been happening regularly over the past 24 months and with every update, the need for unique content has increased. Even though we know that Google algorithm updates are going to be less obvious from March 2013 the push for decent contact is more important than ever.

In the past, when we talked about content it was articles. Article marketing and directories was a massive part of marketing a website, and so when we talked about content we talked about unique, keyword rich articles. However these days, the need for unique content is much more extensive.


Many people can be put off of creating Infographics for their website because of the fact they don’t have any graphic design skills. However this is not a reason to be put off, because if you look online you will see that there are many different online tools that can help you.

A well designed Infographics is a great way of putting across all of your information in a small space. However perhaps the best thing about these is that they encourage people to share them. Going viral and getting people to share your content on their websites and blogs is essential when it comes to having a successful inbound marketing campaign.


It can be hard to know what videos to create, but if you can come up with something to promote your business then this can be great. I am sure we can all think of videos that have gone viral and catapulted a company to fame (dancing ponies anyone!). Even if you can’t come up with something of this magnitude it is a great idea to try and think of videos you can place on your website as people are likely to watch these and even search them!

Offer Free Resources

If you can write help guides and pages of advice on your website then this is fantastic. We are a nosey nation which means that we want to read as much about things as we can. By having lots of information, even via a downloadable e-book you are giving your customers exactly what they want. On top of that, if the content is valuable enough and has enough to say then people are likely to spread word and share it with friends – so it is another way of getting the name of your business out there.

Of course these three ideas are just a start – whatever type of content you can add to your website can really help. That said this shouldn’t distract all of your efforts away from articles and content. Well written and interesting text on your website is essential and something that you should spend plenty of time on making sure that you get things right.

195 SEO are a UK based inbound marketing agency providing a top quality social media marketing service to small to medium sized businesses.

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google caffine

I love Google’s moxie and the fact that they don’t quit getting better.

Today, we’re announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.

The funny thing is – the thing that attracted me most to this post was the cool info-graphic.

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