The Evolution Of SEO

Evolution: The Origin of Species

Evolution: The Origin of Species (Photo credit: MeoplesMagazine)

SEO: Search Engine Optimization – The art (or magic) of getting ones site listed in the search engines atop the organic search.  I sit back and reflect when there were many search engines to optimize for.  Alta Vista, InfoSeek (which became Go), AOL, MSN, Excite, HotBot, Ask Jeeves, Lycos, All the Web, WebCrawler, Dogpile, Mamma and Yahoo, I think I got them all. Those were the good ol days.

Then it started the wicked web of who was feeding who, which engine merged with who.  Which engine folded, which engine was bought out.  Back then SEO was fun in the sense you had so many choices to optimize for.  If something did not work for one engine it might have worked for another.

Submitting to the search engines had to be done manually.  Meta KeyWords actually mattered.  Keyword stuffing was OK.  There was no Florida Update, Panda Or Penguin.  The life of an SEO was pretty easy and simple.  Create sites but in some keywords and see what happens.  If that did not work tweak and see what happens then.  It was fast and dirty.

Social media did not matter.  No one cared if you were an “authority” site.  Then it happened, a multi-colored sensation – Blue, Red, Yellow, Blue, Green Red – GOOGLE.  It became a household name.  Like Xerox, and Band-Aid, you now are going to Google something which now mean do a search.   People would watch this engine grow and grow.

Google would make us watch it dance and update from Florida to Penguin to Panda.  The face of SEO would change and change in a big way.  Slowly the engines would disappear fading into the sunset.  Many of us wish there was more players in the game, one has emerged and sort of making little wave called Duck-Duck-Go.  Maybe this is the start of more engines to come.

SEO has changed in many ways now it is all about the user experience.  Well written content, link diversity, high quality content and to be an authority on your topic. It is all about the end user.  No more Google bombing, no more keyword stuffing, no more meta keywords, no more doorway pages you actually have to make a webpage that makes sense.  Many people have written articles about SEO being dead.  SEO is far from dead it is just evolving and SEO practitioners have to evolve with it.

SEO has changed from the old days but many new factors are still included, social media, content writing, link building authorship and many other factors to make SEO more “real”.

We all sit back and what for the next big thing but until that comes we have to wait for the next big update.  What will it be called, Polar Bear, Seagull or maybe they should go to wrestlers, The Hulk Hogan Update would be awesome.

SEO went from many engines to optimize for to optimizing for two Google and Bing.  Let’s see what the future brings.  My fingers are crossed

+ Stu Lieberman has been doing SEO (Search Engine Optimization) for over 15 years and has optimized sites from the top debt consolidation companies to large ecommerce sites.   Stu takes pride in his SEO work and is always atop the latest trends in the SEO and internet marketing world.

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Three Things You Need to Know about SEO

In order for businesses to be successful, it is crucial that they develop an effective online presence. This presence must maintain a good reputation, include professional-looking website content and much more. To ensure this content is as visible as possible, meaning it receives good rankings on a search engine’s results page, it must include a variety of search engine optimization (SEO) tactics.
Businesses oftentimes have more than just a company website on the Internet. In addition, they may have blogs, social media profiles and more. All of these online formats need to include SEO techniques because the number one advantage gained when doing so is that potential customers will be directed to a particular website, helping to convert them into existing and returning customers.

When it comes to implementing SEO tactics, there are several techniques that can lead to negative consequences. First of all, SEO tactics should always be carried out by a professional who has experience with this type of marketing strategy. Secondly, “black hat” SEO methods should never be implemented; they can lead to loss of much money as well as a ruined reputation for a business.

Vroom Digital says that before implementing SEO methods, there are three very important things that all businesses need to know:

  1. Poor Quality Leads to Negative Consequences

    There have been many businesses that have spent thousands of dollars on SEO and never obtained any type of positive ROI; this is mostly because the SEO content they are investing in is of poor quality.

    It is important to keep in mind that the implementation of SEO tactics does not necessarily guarantee a number one position on Google’s search results. In fact, poor quality can lead to the wrong types of traffic being directed to a particular website as well as to a site being banned from major search engines. All of this will lead not only to a loss on the amount of money invested, but also a loss on the amount of money that could have potentially been gained.

  2. Importance of Off Page SEO

    Optimizing the content of a company’s website (on page SEO) is of course very important, but it is equally as important to optimize content found on company’s blogs and social media profiles (off page SEO). In doing so, these online outlets will include keywords and links that direct traffic back to the company’s website.

  3. Importance of Keywords

    Effective SEO tactics are those that involve the correct placement of particular keywords in web content. The keywords must be properly placed in titles, headlines, articles, introductory statements, closing statements and more. There is also a certain percentage that the words need to be used; however, the exact percentage is determined by the number of words included in the content that is being displayed. The best way to go about ensuring keywords are effectively placed in the appropriate spots, as well as used in a natural manner, is to hire a SEO company that has much experience developing SEO content.

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Keyword in H1 – FAQ

The H1 tag is an HTML tag which is is used for “headers” – hence the “h”.

H1 Tag Example:

<h1>This is the best page.</h1>

H1 Tag Best Practices:

There should be one (1) and only one <h1> tag on a given webpage.  More than one, Google and other search engines will throw out your page as search SPAM.  Less than one, well – that is just not a very smart thing to do.  But either way – you must use the keyword in H1.

h1 tag

H1 Do’s:

  • Do make sure your keyword is in the H1 tag.  This is important…do not miss this step, ultimately important for SEO.
  • Do NOT have more than one H1 on a page.

What does it do?

The H1 tag is the engine of the page.  It is the place search engines go to verify the keyword it finds in the title tag.  When it finds it – it sets off through the page to see what it finds.From an SEO perspective, it is the second most important tag.

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Running an SEO Test: things you should know

What really is Search Engine Optimization?

What really is Search Engine Optimization? (Photo credit: Go Local Search)

Many business owners in any sizes find that using SEO techniques in an online campaign is extremely important, so running SEO tests for their strategies would be a necessity. Testing your SEO techniques and strategies are your priorities to find out what works and does not. Simply, this testing can take a considerable deal of time, so its effectiveness is not yet certain.

Tools required for running SEO tests

Running an SEO test is test is a difficult task because of the tools and its terms involved. Therefore, understanding these things would be your first priority so that you can run its SEO effectively. Bear in mind that these things can be extremely complicated, so it needs your full concentration just to understand them. These tools are extremely indispensable, so you need to learn them one by one if you take a do – it – yourself SEO approach.

Google Analytics provides you with its SEO testing foundation and lets you measures you ROI advertising and track your performance. It also offers rich web – based feature tools at no cost and provides an extensive set of reports and metric without any complicated set – up. You will find lots of support across the web because it is widely accepted.
Multivariate testing allows user visiting your site to view several and different versions each of the same web page. Also, these testing application tracks user how they responded to each page. Google provides a Web Optimizer for free needed for the SEO proving grounds. It is easy to set – up and comes with a support of a large user community.

How to implement internal SEO testing

Setting up an SEO testing is not as complicated and difficult as it seems. When you are using Google Analytics and Web Optimizer or other tools, then the test will surely execute without a hitch. All you have to do is follow the steps and these are follows:

  1. Place the GA tracking code in your website – this make some time, but it is worth your effort. If you do not feel the page remits tracking, then do not include it because no single tracking pages will leaves you in the dark. Remember that if you do not know what appeals to users costs you money, so your efforts are in vain and wasted. Write down the file names you want to track and make copies of them for multivariate testing.
  2. Set up goals tracking – goal tracking allows you to measure the effectiveness of the different funnels in your site. First, start in your landing pages and find out where you want the user to end up if your funnel has forms, include a thank you page, product displays with the appropriate prices, and registration pages. Pay attention to landing pages, which resulted from advertising click for keyword advertiser.
  3. Set up multivariate testing – optimizing your funnel to be successful is your first main concern. Create multiple copies of the same landing pages and test how these different pages will work with various ad copies. Your landing pages should depend on your advertising, so create it accordingly to alter the funnel flow and test them which works or not.
  4. Review goal – tracking results – observe how your funnel works and utilize conversion percentage to establish your baseline so that it will be useful for future testing. Look and compare your visits and visitors because this will give you an idea how often these users converted on their initial visit and return visits. In addition, makes notes of referring sites because knowing where users came from can help improves your marketing budget efficiency.
  5. Review multivariate testing data – go back to your goals and compare it with several landing pages in your funnel. Use the best variation as a model for creating a successful funnel and note, as well as, the unsuccessful variations. Analyze them why the pages failed and compared it with the successful variations. Take the most successful variations from each page, put them all in one funnel, and if all variations had similar success rate, look at your goal conversion and this conversion appeals to your visitors.

What is external SEO testing?

External SEO Tests is also called SEO page testing.  This is where a third party can test the SEO effectiveness of a given page.  This will tell you how sound the SEO techniques you are using are working.  You need to make sure you use a quality SEO testing site – sometimes these sites will point out issues and give you a grade…even better.

Why test SEO?

Testing your SEO techniques and strategies improve and enhance many things on your site.  such as its effectiveness. Remember that your sales depend on your advertisement and promotion so these things will help get paid traffic. In addition, more people shop online, so create a move that drive these shoppers to your sites.

Testing your SEO externally will tell you how well your SEO process is working – and if it is working.

In Conclusion

Testing landing pages, funnel and your SEO techniques are your main concern. By doing these you test Google’s algorithm to see what works for you, your keywords and create successful funnel, which helps you generate income.  All in all, running SEO tests can make a big difference to your businesses!


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Lesson Learned From An Affiliate Link Disaster

Neglect caused one of the biggest disasters my website faced in its 5 years online. I was too busy managing other websites to pay attention to the day to day metrics of one of my own. Then one day, I went to my site and my desktop virus protection was blocking it. Hmmm, now what? So, I did a search in Google for my site and low and behold, beneath the url was a lovely little message saying “This site may harm your computer.” I was baffled. The site is just an informational website with no downloads. Upon logging into webmaster tools, I discovered that an old affiliate link from 2 years ago (which was inactive) was the cause. Down went my rankings. Down went my traffic. Stupidly, I had never removed the code from my site and was completely unaware that Adbull was known for distributing malware.

When Adbull was in beta, the earnings were great. A friend had recommended it and I didn’t know much about it. Then I received emails complaining about the annoying pop-ups and decided the earnings weren’t worth chasing visitors away. At that point, I just deactivated my account and forgot about it.

The Frenzy

Every darn Adbull code had been manually placed within the body of the page. Once I knew Adbull was to blame, I was racing to remove every last code from thousands of web pages. Several times, I thought I’d gotten them all, submitted for a malware review and was given a sample link where the code still existed. Three times I went through this craziness, but the last time, Google was not displaying any page where it was found. I was losing sleep, thinking that was the end of my site and I’d never figure out how to get out of it when a week or so later, the malware message was finally removed.

My Lesson

You never know what third party websites will display on yours. Who would think a code that was no longer working would trigger malware detection. I’ve grown tired of trying out affiliate after affiliate who has contacted me promising high CPM rates only to discover they display only low CPM ads on my site. Realistically, it’s not worth trying out every new affiliate. Stick with the reputable ones or find a better monetization model. Take the time to find out what an affiliate program‘s reputation is so you can avoid having a bad one ruin your own.

Attached Images:

Theresa Happe works with, the largest domain auction marketplace offering thousands of available and premium domain names for sale.

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