The art of search engine optimization is one of the most important aspects of the World Wide Web, and it is also one of the most misunderstood.
There are so many rumours and mistruths in the industry and many people who think that they understand the process but are totally misinformed. Search engines are secretive about their processes and many SEO practitioners are working on hearsay which is not actually true. Here are a few of the most ridiculous SEO myths that are banded about in the industry as truisms:
Google is the Only Search Engine You Should Be Worried About
While Google is the largest search engine in the world, ignoring the others will cause you to lose out on a lot of traffic. Some studies show that almost 30% of all searches in the USA are powered by Bing, so it is worth considering this search engine as well.
You Need to Officially “Submit” Your Website to the Search Engines
If anyone offers to submit your website to search engines and asks you to pay them for this service, you should tell them to go along on their merry way. There is no need to ever submit your website to a search engine. Inclusion in search results is almost always free and automatic.
You Can Cheat Your Way to the Top Ranking
Some people might tell you that they know special techniques to manipulate the search results and get your website up to the top of Google right away, such as redirects and affiliate link farms. These are known as “black hat” SEO techniques and they are a bad idea. Google will likely discover that you have been scamming the results page and will remove you from the index. This can really harm your business and your credibility.
The More Keywords the Better
I never ever again want to read another website that sounds like this:
“Welcome to Hotels in London, your definitive source for information when booking hotels in London. If you are interested in cheap hotels in London, you will find many great hotels in London to choose from within our large database of hotels in London. If you have any questions about booking a hotel in London, please feel free to contact us as we are experts on London hotels.”
Annoying isn’t it? It is a complete myth that mentioning the keyword as often as possible on the page will help you rank higher in the search engines. In fact, this type of keyword laden nonsense writing will actually turn your readers off. Instead of trying to cram keywords into your writing, your primary purpose should be to offer well written and helpful content. The keywords should be then added in only if they fit naturally within the writing.
SEO Can be Done Once and Then Forgotten About
It’s not true that you can optimize your website once and then just leave it to tick along without changing it. The criteria of the search engines is always changing and evolving and your website must evolve along with it.
These are just a few of the most common myths that are perpetuated about SEO. It is important not to listen to the rumours and instead educate yourself about the truth of this very important and yet widely misunderstood art.
There are many strange myths out there about copywriting services and the craft that SEO copywriters practice, but many of these rumours are simply not true.