Social media marketing is a tough game. It seems very simple on the surface, but as one dives into the technical nuances of the practice, it gets harder and harder. Most people do not realize that social media marketing involves a lot of number crunching and technical feasibility analysis for success. The toughness goes up by a major factor in the world of B2B marketing.
Some people think that social media is not the ideal place for marketing in the B2B segment. However, the people who’ve actually tried social media for B2B claim otherwise. 54% of the total B2B marketers claim that they have generated leads from their social media marketing efforts. (Source)
If you too want to start generating leads from your social media marketing efforts, you can follow this B2B Social Media Strategy Tips.
Interact with Your Audience Regularly
The winners on the social media platform know how to interact with other people exceptionally well in the virtual world. They know that the more they interact, the more connections they will make. In fact, the LinkedIn platform, which is considered as one of the best B2B social media platforms, adds new people to your network as connections.
Posting regular content on the platform is not enough. You need to like, share as well as comment on posts by other people to gain popularity on social media.
Post Regularly on Your Profile
The only way you can stay in touch with your audience is by posting regular content on your profile. Original content is truly valued on most social media platforms, especially in the B2B segment. You can create new articles and blog posts and share them actively on all your social media platforms. There are several tools on the internet like Slack that allow you to post on multiple social media profiles with a single click. Use these B2B social media marketing ideas wisely to save time and post regularly.
Collect and Share Content from Various Sites
For new organizations hiring, a new full-time content developer might not be a viable option. In fact, these organizations should rather invest their money in growing the business. To post regular content these organizations can hire a freelance content developer at dirt-cheap prices or share content from other blogs. Just make sure that when you do share content from other blogs, you give them the deserved amount of credit for it.
By sharing collating and sharing content from other bloggers, you can easily build great contacts in the industry. Most people will appreciate you sharing their content, especially if you have developed a good readership on your profile.
Schedule Bulk Content for Regular Posting
Developing a fresh article/blog is time-consuming. Also, getting a professional content writer to do that for you is extremely costly. Instead of this, you can easily generate bulk content from a decent team of content writers on various relevant topics. Now you can use online tools like Jetpack and Schedulio to post the content automatically and regularly. These tools have a simple and intuitive calendar layout that will help you keep a track of these posts.
Keep Tabs on Activities of Competitors
The B2B segment is extremely competitive due to lucrative deal sizes. Most people do not leverage this competition the right way. By keeping tabs on your most successful competitors, you can easily get on the fast track to success. Follow the footsteps of these successful competitors to get an edge on the market space quickly.
You can create blogs/articles for your social media profile along the similar lines and get a number of views. Just make sure that you do not copy the content or it will be flagged by the search engine as plagiarized content.
Keep a Track of Latest Trends and Updates
The best digital marketers do not create a wave in the world of digital marketing. Instead, they know how to ride the high waves created by someone else. They can leverage exciting news/trends in the most effective manner to create customer-friendly content around it.
You can easily keep tabs on the latest trends and updates effectively with your social media profiles. Facebook, LinkedIn as well as Twitter show you the most trending topics in the world in a dedicated section. Leverage this knowledge to create content that will attract more and more prospects to your business.
Have a Regular Conversation with Industry Leaders
The best part about social media platforms like LinkedIn is that you can interact with some of the top minds of the industry for free. You will be surprised by the number of people who would actually want to help you succeed. Some of the best leaders know that the only way to growth is helping others. They would willingly give you their time and knowledge if you approach them correctly.
On a free LinkedIn account, you can send up to 15 inmails every month. Utilize these inmails very carefully and send it to 15 new people every month to grow your network.
Create and Launch Interactive Campaigns
Textual and graphical campaigns are boring. Plain ads do not attract people anymore. You need to think creatively to stay one step ahead of the crowd. With the help of a professional digital marketer, you can create and launch powerful interactive campaigns that people would love to see.
A professional digital marketer will help you leverage the most intriguing features of a social media platform so that you can easily captivate the attention of the top decision-makers in the business.
Remarket/Repost Old Content
You do not realize the power of old content till you repost it. This article on medium shows the power of reposting old content. It shows how an author of a post on Medium got only 400-500 views on the original post. However, the repost of the same article got him over 1200 views. Sometimes, the relevancy of your old content changes with time. You can leverage this change in relevancy and repost the content so that more people read it.
If you are reposting the same content, make sure that you spice it up with some more images, links and statistics. This way, the regular readers of your post will feel that you are truly investing your time in creating fresh posts for them.
Set Micro and Macro Goals Regularly
It is easy for a novice digital marketer to just go with the flow. Both, latching onto a failed strategy and giving up on a good strategy are bad in the B2B segment. To make sure that this does not happen on a regular basis, the professional digital marketers create several micro and macro goals with their campaign. These b2b social media goals help these marketers streamline their overall efforts in a coherent manner and stick to a strict timeline.
Analyse Performance Through Online Tools
Once you have set up your goals, you can analyse the performance of your marketing campaigns with online tools. Tools like Google Analytics can help you track the performance of a social media campaign very effectively. Other tools like Facebook Pixel can help you measure the metrics of a campaign and redefine it in a more comprehensible manner.
Regular evaluation of your campaigns along with the best optimization practices will help you make the best use of the limited online resources.
Diversify Your Marketing Attempts
It is important that you do not lay an exclusive focus on a singular marketing campaign. In fact, you must diversify your attempts to include posting on multiple social media platforms. This is the fastest manner to grow your reach in the realm of social media marketing. With such posting queues, you can easily make sure that your content reaches a good amount of audience in the stipulated amount of time.
Balance Between Informational and Promotional Content
You need to balance the informational and promotional aspects of the content very neatly to generate a good amount of interest and profit out of the venture. An exclusive focus on the informational content will not bring true value to your business. Similarly, an exclusive focus on the promotional content will render the overall post useless for a majority of the audience.
Follow the best social media post writing practices to ensure that your content stays relevant to the audience’s needs while still focusing on your business.
Keep a Specific Budget for Social Media Aside Every Quarter
Most organizations do not generate the right amount of results out of their B2B social media marketing best practice efforts because they either over-invest or under-invest in their ventures. You need to set a specific budget aside for social media marketing at the beginning of every quarter. When you do this, you will easily derive the necessary amount of value in a short period.
Follow this checklist diligently to make sure that your B2B social media marketing strategy reap the necessary results. Understand that social media marketing is a game for the long run. You cannot expect to see results within a single day. In fact, sometimes you have to wait several weeks/months for it to reap results.