- 1 Be clear about your purpose
- 2 Professional format
- 3 Don’t jump around your content
- 4 Come up with an interesting mission statement
- 5 Use the art of storytelling
- 6 Use testimonials and reviews
- 7 Your contact information
- 8 Call to Action button
- 9 Be careful about your tone and style
- 10 Proofread your profile
The first impression is the last impression, right? It could make you or break you. Very often when you go for an interview, the very first question that your interviewer asks you is, ‘’Tell us about yourself’’. Your introduction, who you are is the most important thing before even introducing yourself, whether in a personal setup or a professional background. Similarly, a company needs an introduction; it needs to introduce itself to the public. Especially with the advent of digital media, a company is introduced to the audience via a screen. In terms of physicality, there is little space to convey your message.
Thus, a company profile becomes an integral part of your business because it is the first impression of your company, and it influences the user’s psyche in many different views. It is basically a concise description of your company, and if you’re writing it for the first time, it might appear a bit tricky to you. Some of the companies have 2-page long information of unconventional content whilst the others include certificates, statistics leading up to 30 pages. It’s like there is no one rule for success. You need to understand what works for your business, what niche are you working under. Usually, professional yet interesting, catchy, content works because it adds that fun element to your content but also retains its seriousness. You should be clear in your mind about what you want to portray and what your readers want while keeping in mind the latest trends. So, here are the top 10 guidelines which will help you write a captivating company profile.
Be clear about your purpose
Don’t just go around, throwing off random words. You should be clear in your mind, only then will your aim be properly understood by the others. Before you begin writing, try to visualize the purpose of your business- what is it that you want to put out? Once you are clear with your thoughts, only then proceed further. Your purpose should be clearly mediated through your profile. It should be written with precision. Don’t use around fancy words to impress the audience but don’t dumb it down as well. Stick to your aim and work accordingly. Don’t just fill it up with facts either, use a mix and match of words.
Although your profile shouldn’t come out as something boring and too factual, but don’t overdo it. There is a fundamental difference in the way, a personal profile is written and a professional one. Try to create synchronization in your content. Don’t digress from your purpose even if you want to familiarize the reader. Do it in a professional manner, don’t use funky colors for your font and pay keen attention to the font size. Your font color and size should remain the same throughout your profile. This will also help your text stand out in comparison to other companies; it will come out as a pattern.
Don’t jump around your content
A company’s profile is not like novel writing, where you can go back and forth, including flashback or employ stream of consciousness. It should be chronological in order. It should within the teleological time frame so that it is clear and easy to understand. However, don’t just brag about your achievements, use the correct language and only include your key achievements. Backup your company a bit and to explain, how did it get to this stage.
Come up with an interesting mission statement
The whole idea of a company profile, is to introduce your business’s ethos, values, belief, aim, etc. your mission statement is a conglomeration of all these things. It helps the readers understand your business personality. Therefore, it is really important in a company profile. Begin by outlining your aim and why you are here to do it. You should be able to convince your readers as to why they should choose you over the others. Use a proper vocabulary which builds trust and employ a proper tone in your language.
Use the art of storytelling
Enough about the factual details. It is equally important to connect with your readers. The thing about developing a relationship with your readers is that it means you have to bring out the humane aspects of your business, not just facts and figures. This can be achieved via the art of story-telling. People instantly connect through a story. Like every individual, every business has a story to tell. However, it is not just the story, but the way in which it is written is important. It should include moments of happiness, success, but also a failure. It should be put across very captivating so that the readers believe in you and your business idea.
Use testimonials and reviews
To gain credibility in your market, you need to put up testimonials and reviews. People will start trusting your company if they read those testimonials. Readers generally don’t believe what you say, but they definitely believe the testimonials because these are people like themselves. It gives them a sense go guarantee. It will help your company build trust among its readers and visitors. The language of the testimonials could be conversational and friendly; there is no need to bore it down.
Your contact information
This is the key to your business plan. You need to always include your company’s contact information in your company’s profile. This is how people are going to contact you. Without it, your site might look like a fraud and people wouldn’t invest their time and money it. To increase every possibility of success. You need to include proper details, such as your contact number, address, fax address, email ids etc. it is convenient and profitable for both you and your audience. Use the correct font size; it shouldn’t be lost somewhere but visible clearly.
CTA literally converts your traffic into money. This is where you grab your user’s attention. In the market, there is a massive struggle to retain your viewers’ attention. With a clear Call to Action button, your users will be easily and immediately redirected to the subscribe/purchasing page. It could also help in generating curiosity among the readers, by writing words like, ‘’for further information click here’’ or something like that. This will encourage the reader troy find out more. The CTA button should be clear and shouldn’t be shadowed by any other text or image. It should outshine everything else.
Be careful about your tone and style
Be careful in using the right tone and style in your content. This will help your message put out in a more clear and precise manner.
Proofread your profile
The last and final step, just proofread your profile once and look out for mistakes or any other problems that come out, and you are good to go. Sometimes you realize certain things after re-reading.
These were some of the tips that will help you in company profile writing, and this will be your beginner to create an impact on your readers.