Are you thinking about developing a business app? It’s a massive commitment and one that comes with many considerations. Before you start, here are some of the big things you should think about:
The cost of development
Realistically, your first question should be: how much does it cost to create an app? While it’s near enough impossible to tell you how much it is going to cost, it is worth knowing that many apps can cost around $45,000 to produce, and this takes into account every single stage of development. So, you need to ask yourself if you can feasibly afford to develop an app for your business.
Mostly, you will need to run a cost-benefit analysis on this investment. Weigh up how beneficial the app can be in terms of money generated, then see if this is worth your time. For some businesses, it makes a lot more sense than others.
The app’s purpose
Once you’ve decided that you can afford app development, you need to consider the purpose of your app. Why are you making it? Business apps fall into two different categories:
- App versions of your website for people to make purchases
- Utility apps, providing customers with tools relating to your product/service
An app version of your website is simply a more mobile-friendly way for people to browse your offerings and make purchases. Utility apps can vary in how they work depending on what you offer. For example, banks will have apps that let people track their spending. Or, you’ve got apps that come with smart products, letting customers control their devices from anywhere. It’s your job to look at your business and your products and decide what type of app will be the most beneficial for you and your customers.
The app’s revenue generation
Finally, you have to look at your app and figure out how it will help you make money. In some cases, you can charge people to download the app, but this looks awful for business. Instead, you should consider generating money either through advertising or sales.
Again, having adverts on your app might annoy users, which is why most businesses focus on the sales/leads angle. Design and create your app so it can help your business make more sales. The mere presence of a utility app can be enough to encourage people to buy things from you because you offer them a free tool to use. An app store can be marketed and promoted, helping you generate more revenue. A good idea with apps is to use push notifications to draw users to the app. This works well when you sell directly from the app, luring people in with offers or the latest drops.
Thought about all of these things? You should be in a good position to start developing your app. As long as it works well and provides a good user experience, it should bring some success to your business. Of course, a lot depends on that second point: what will your app be used for?