There is no denying that PPC (pay-per-click) advertising is a proven way to get results. Few people rely on just organic results from search engines and other platforms. Instead, part of most people’s marketing strategies involve PPC advertising.
In 2016, there are a veritable plethora of PPC advertising options available to marketers. The trouble is, some of them just plain suck! In today’s blog post, I will share with you five advertising platform examples. They are guaranteed to get you the results you desire. The PPC platforms you need to know about are as follows:
Google Display Network
When you search for something using Google, you’ll notice one thing about the results. The top and bottom of each results page have ads on them. Those advertisements are part of Google’s display network.
In a nutshell, you can pay for ads to get shown on relevant searches on Google. In general, the higher relevancy, quality, and bid you pay, the higher up your ad goes. Today, you can also have telephone numbers on your ads, not just web links. In some cases, it’s also possible to have site links too (like the ones used in organic listings).
The Google Display Network also covers individual websites that use the AdSense service. So, your ads could also appear on relevant sites, increasing exposure and brand awareness. Over one million organizations advertise with Google these days.
If you run an e-commerce store, you will no doubt want your products to be prominent in web searches. Organic SEO tactics will help your cause to some extent. But, to achieve maximum exposure, you should be advertising in Google Shopping.
Once upon a time, e-commerce retailers could advertise their products for free. Nowadays, one must pay for their products to get included in product search listings. As you may have guessed, the Shopping ads are now part of the general AdWords ecosphere. You must create PLAs or Product Listing Ads.
Setting up Google Shopping campaigns can be more complex than typical PPC ads elsewhere. It often makes sense to hire a PPC agency to deal with things like ad formats and product data feeds.
Once you’re up and running, customers can find your products in relevant Shopping searches.
Some people forget about the fact that not everyone uses Google as their main search engine! Before the Big G became a dominant force, many people used Yahoo and MSN as it was known. These days, Yahoo is seldom used by Web users.
But, it’s a different story for Bing. The Microsoft search engine gets used by default in Windows. Today, Windows as an operating system exists not just on PCs and laptops but mobile devices too. Many people won’t bother changing their search engine preferences from the default Bing service.
When embarking on a PPC advertising campaign, you should never forget about Bing users. The process of setting up PPC campaigns on Bing is similar to Google. One advantage of using Bing is that ads are cheaper to bid on!
The world’s favorite social network is, without a doubt, Facebook! Almost everyone you know will use Facebook on a regular basis. Over one billion people use the platform on a daily basis around the world.
Facebook allows plenty of options when creating new PPC campaigns. You can target your audience in many different ways. Sure, you can choose mobile or desktop users (or both). But, you can target specific audiences such as gender, age, location, and even salary!
One can also target people that “like” certain pages or enjoy specific activities. You can use Facebook PPC campaigns to get more likes to your page. You can get people directed to your website. And you can even “promote” posts so that more people can read your message.
The best thing of all: Facebook PPC advertising is cheap!
Let’s face it; Facebook isn’t the only social network in town. A close second in popularity is Twitter. I recommend using both Facebook and Twitter advertising. Why? The answer is simple. Not everyone has an account with both Facebook and Twitter. Neither do they religiously check the latest content on both platforms at the same time.
As with Facebook, Twitter offers many different PPC advertising options. You can create sponsored tweets, gain new followers or advertise your website. Twitter advertising also lets you promote new apps – perfect for mobile users.
And, as with their competitor Facebook, advertising on Twitter is also cost-effective.