Over recent months, the changes that have been rolled out across most of the world’s biggest search engines have been huge – Google of course leading the pack with Hummingbird. Each of the changes implemented has of course taken its toll on some sites and businesses while others will have barely noticed any difference at all. As far as SEO professionals are concerned though, we’re only just seeing the very tip of the iceberg and the changes still to come will completely overshadow those that have taken place in terms of abundance and significance.
This inherently leads to the question of what exactly you can do right now to protect your small business SEO interests long-term – if anything at all. Well, you can certainly tip the balance a little more in your favor, despite not being able to see what’s around the corner with any real certainty.
What follows is a brief look at five tricks of the trade that could, if implemented correctly, assist your long-term SEO as of right now:
1 – A Full Website Spring Clean
When a website functions effortlessly with speed, efficiency and smoothness, any search engine of importance will see it as a site that matters. Well, at least one that matters more than another site that’s pretty much falling to pieces or going to seed. Google likes to point to sites that give the user the best possible experience, so if this isn’t a description than befits your site, it’s a good place to start
Over time, it’s inevitable that your website will get a little untidy and cluttered, so it’s important that you do a decent spring clean/audit to see what’s what. From getting rid of broken links to removing defunct content and so on, make sure that your site serves its purpose as well as it can and you’ll be rewarded for it.
2 – Go the Extra Mile
Once you’ve addressed the above, think about going one or two steps further by making the user-experience even better than it already is. This isn’t just important for the sake of Google, but will also ensure that when a reader finds his or her way to your site in the first place, they’re more likely to stay there and hear what you have to say.
Take into account the speed of your site, the quality of the navigation system, the caliber of the content on EVERY single page and all of the other sites you offer links to/recommend.
3 – Get Involved with Google Authorship
Right now, Google Authorship doesn’t have much an impact on the way your site ranks or your SEO campaign as a whole – this is expected to change in the future, big time. Some of the very best tips of all for making Google Authorship work in your favor include finding guest writers of authority to contribute to your site, getting all writers you employ to work on your site to activate authorship and, most importantly of all, making sure the content and copy you come up with for any page, site, blog or forum anywhere is as flawless as it is compelling and unique.
4 – Promote Your Winning Content
Don’t just sit by and let your incredible content gather dust – get out there and promote it! Get your name, your brand and you message out in the wild by any means necessary – Facebook, Twitter, forums, blogs and news sites being prime example of where to start. And of course, this means coming up with sharable content in the first place.
5 – Embrace the Community
And finally, it’s not in your best interest to sit idly by and hope the masses will flock your way unless you yourself are willing to reach out to them in a similar manner. Regardless of your industry, niche or profession, there’s a gigantic community out there just waiting for your input and your involvement, so make now the time that you break free of your confines and start building connections with your peers, rival, clients – pretty much anyone of interest to you.
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Rocky John Tayaban is an internet marketer for more than 8 years now. Among his expertise are search engine marketing, social media marketing, affiliate marketing, online reputation management and web development. Rocky is currently the managing director of iSolutions Media, a company that helps businesses with their online marketing needs. Follow him on Twitter: @SmartOnlinePros to stay updated on all the latest in internet marketing.