What is search engine optimization

Search engine optimization or more commonly known as SEO is a procedure undertaken which aims to improve a website’s appeal to the search engines. It is a process which involves a lot of tasks. Search engine optimization is essentially the process of optimizing a website or web application so that it can rank better in the search engine results. In relation, you may now be wondering what a search engine is. Almost everyone who has intermediate knowledge about the internet would know what it is. People with basic knowledge, like children or illiterate people, wouldn’t know what it is.

If asked the question, people would answer Google, Yahoo, Bing, Ask, etc. These though are examples of search engines. In definition, a search engine is an organized collection of data, otherwise known as a database, that uses algorithms to get the information you are requesting at a fast speed. The person using it only needs to input keywords. The search engine then looks for the most relevant information and lists all of them. This is the purpose of a search engine.

Once we fully understand how search engines work, we will also understand what SEO is. Search engines use “spiders” that gather information from the title, heading, description, content and several other areas of every site (or at least as many as possible) and check its relevance with the entered keyword. This process is called crawling or spidering.

An analogy of this can be made. Take into consideration a real spider. Its primary food is insects. Let’s say its favorite is flies. Flies are therefore considered the top priority because it was specified. However, if there are many types of flies, the spider will have a hard time picking. Though they are all considered flies, the spider needs to be specific sometimes. This is also true of real people searching on the web. Oftentimes they don’t have specific keywords. They only perform a vague search and therefore end up with many results. Though they are relevant, it will take time before they really find the thing they desire.

If you notice on some search engines, there are sponsor results that are always placed on top. These results are paid for and are therefore always visible. This service is called Paid/Pay per Click (PPC). This service is entirely different from SEO which aims to bring in traffic naturally at no cost.

By now, you already know how search engines operate. You were also made familiar with the goals of SEO or search engine optimization and how it can help anyone who understands it. SEO is your friend. So what are you waiting for? Start optimizing your website now.