This blog talks a lot about WordPress and ecommerce for small businesses. It’s a targeted niche, and having this in mind makes it easy to write content. But for newbies, one of the biggest questions they ask is “What should I write about?” I’ve helped countless new bloggers set up their WordPress website. I can certainly assist with all the tricky tech wizardry. But, what comes next?
Well, that’s what I’m looking at today. What should you talk about on your blog? Quite simply, I can’t answer that question for you! What I can do is put you on the right path, and help develop some ideas. But, ultimately, it comes down to your passions, interests, and knowledge.
What should I write about?
Blogging works best when you can unleash some real expertise! If you provide serious knowledge with a passionate voice, you’re on the right track. If you’re still stuck, here are a few ideas to get you started.
Business and current events
Starting a business or current events blog is a great idea. Why? Because there is a never-ending stream of content waiting for you. Every day, there are new developments and breaking stories. With a business blog, you can tailor your content to investors or business professionals. Get deep into the business world, and put your own spin on the current events. Use your knowledge to explain what these current events mean for the markets. Or, provide an opinion on the current news. There will always be something to write about, that’s for sure!
It has now become commonplace for businesses to run an in-house blog. It helps them establish their authority and expertise. You can do the same for your company. Comment on current events that are affecting your industry, for example. Provide opinions and predictions. Even better, use research and statistics from your own company to create a blog. Blogging about your industry is a fantastic way to raise your profile, and increase potential leads.
My regular readers know that I have a strong focus on e commerce and online stores. I love to help website owners create the best possible online shopping experience. One of the biggest industries in e commerce is fashion. So, if you own a boutique fashion store, why not start blogging about it too? Upload pictures of your favourite outfits, and comment on the fashion industry in general. Some fashion bloggers are making huge amounts of money, and getting invites to the biggest events. It could be your ticket to the fashion world. It will certainly help you sell more products from your store!
So far, we’ve focused on industry and business blogging. But, what if you aren’t running a company? What if you just want to share your thoughts and feelings with the world? Well, one of the best options is traveling. Posting amazing pictures of your travels is a great way to document your life. A lot of travel bloggers are now focusing on helping others achieve their travel dreams. You can write about your experiences and interactions with the local culture. Write about how to save money while traveling or how to use airmiles to get the best deal. The market for travel blogs is enormous, and you can monetize the site quite easily.
Yes, you can even blog about blogging. In fact, some of the biggest blogs out there are dedicated to exactly that. It’s all very meta, isn’t it? But, here’s the thing. Lots of people out there are looking for advice on blogging. After all, that’s why you’re reading this post! Let’s take two simple examples, CopyBlogger and ProBlogger. These are two of the biggest blogs on the internet. And they all focus on the intricacies of building a blog. You can cover everything from growing your audience to SEO to writing tricks to making money.
The internet is full of self-improvement websites, but there’s always room for another unique opinion. One of the biggest self-improvement blogs is Lifehacker. It helps us become more productive, more efficient, and healthier. If you’ve got a ton of great ideas for improving yourself, a blog is a great way to express those thoughts. It will also inspire debate, and open up new opportunities for you. Perhaps you could write about health and fitness? Again, look for something you’re passionate and knowledgeable about.