The Only Social Media Checklist for B2B Marketers

Social media marketing is a tough game. It seems very simple on the surface, but as one dives into the technical nuances of the practice, it gets harder and harder. Most people do not realize that social media marketing involves a lot of number crunching and technical feasibility analysis for success. The toughness goes up … Read more

Review of James Schramko’s “How to destroy your website for $5”

My first take on James’s article was frustration…I mis-guessed his intention – I thought he was referring to fiverr.  Was I wrong. “So I’ve seen an alarming trend when we get to do website reviews. Sometimes, we see figures that just don’t add up. Now, if our team of Research and Development officers can detect … Read more

Do old domains have any advantage from newer sites?

People often times talk about new domains – and how soon will Google index the site…but what about the old websites and its pages and previous rankings, how does that apply to what Google is doing?  What are the algorithm updates doing to those older domains? If you have not updated your website since before … Read more

Are links from article directories with relevant content OK?

Not that long ago – the main way to get more traffic to your website was using links…they were (and still are) the commodity of the web.  Now there are questions if you can still get/use without penalty links from relevant content in article directories and if that is seen as good or bad in … Read more

The Evolution Of SEO

SEO: Search Engine Optimization – The art (or magic) of getting ones site listed in the search engines atop the organic search.  I sit back and reflect when there were many search engines to optimize for.  Alta Vista, InfoSeek (which became Go), AOL, MSN, Excite, HotBot, Ask Jeeves, Lycos, All the Web, WebCrawler, Dogpile, Mamma … Read more