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3 Business Marketing Techniques You Have To Use

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(Image from flickr https://flic.kr/p/f9WyyH)

Sometimes your business can struggle to find new customers, leaving you stuck in a rut. You’re running around trying to find ways to make things better, but nothing’s working for you. It’s time to stop worrying, and start winning. Use these killer marketing techniques to win over customers and get your business booming!

YouTube

YouTube is a fantastic platform to market your business on. You can upload promotional videos to a YouTube channel as a way to get customers interested. Promo videos are great because they give you a chance to tell people the best things about your company. But it doesn’t just stop there, you should start using YouTube to its full potential. Millions of people watch YouTube videos every day, so it’s a massive market for you to tap in to. Start filming little Vlogs around your office each day as a little look ‘behind the scenes’ of the company. This makes your business look down to earth, and people might find it cool. It’s an excellent way to try and gain customers, while building brand recognition.

SEO

If you’re marketing something then you’re going to need a website. If you have a website, you’re going to need people visiting it. And to get visitors, you’re going to need to use SEO techniques. SEO is the single best way to gain web traffic. The main aim of SEO is to get your site soaring up the rankings and as close to the top as possible. Have a read of Gotch SEO’s blog to find ways of improving your search ranking. It’s important you rank highly, or people are going to find it hard to find your site. If you’re languishing on page three of a search engine, then you need to start using SEO right this moment. You have to use both on-site and off-site SEO if you want to achieve maximum results here. Also, there’s local SEO to consider too; it depends on your business plan. If you’re looking for a mainly local audience, then you’ll need to use it. If not, then local SEO probably isn’t worth your time.

Events

Perhaps the reason your business is struggling is because you aren’t utilizing marketing methods out in the real world. Not everything can be done online, there are some techniques you have to do physically. Hosting a business event is a wonderful way to seek out new customers and establish yourself in the industry. An event allows you to gather your target audience all in one space. You’ll basically spend a few hours bigging up your business and entertaining the crowd. If all goes to plan, you’ll end up with more customers and an improved reputation. The key to a successful event is making sure you put on a good show. Keep the crowd entertained and lighten the mood with a few jokes here and there. You want to talk about your business, but don’t drone on about it. Use words everyone can understand and try to make a good impression. You want this to be an event people remember, and that other businesses try to replicate.
Try something different if you want to up your marketing campaign. Use these three techniques and see the customers come swarming through your doors.

3 Ways In Which External Help Can Boost Your Online Business

There’s never been a better time for entrepreneurs to start a new business. The world of technology has complete changed the way we deal with commerce and there are now more opportunities to become a self-made businessman.

Nonetheless, no matter how innovative your ideas are, you will need help from time to time. No one can single-handedly grow a business from nothing without a little helping hand. Fortunately, as well as being a great tool for completing your work, the internet is also home to plenty of helping hands.

Using the help of others is nothing to be scared of. In fact, it’s a fundamental part of business. Wanting to do everything yourself is understandable. It just isn’t very logical. Here are three simple ways to use the help of others to make your online business thrive.

Online Communities

If you’ve just launched a new startup company then using the World Wide Web of knowledge is the key to gaining an advantage in business. There are literally thousands of websites dedicated to answering your questions. They could be be about generating sales or simply carrying out a simple computer task. Use this resources to maximum impact.

Meanwhile, if you are a blogger then don’t see others as your competition. See them as your opportunity to grow as a writer and also help you build a wider audience. Don’t be afraid to ask for help or trade services by writing guest post on each other’s sites.

Networking is key to business and the online world is an easy, free environment to expand your contacts and knowledge. Don’t dismiss the benefits of using these resources for a second.

Outsourcing Tasks

Even if your business is new, there will be times when you need help. Rather than employing dozens of staff and securing work premises, consider outsourcing those tasks to save time and money.

In today’s world, it is quite easy to run a business from home. Even if you do have an office, outsourcing tasks like your computing needs could be a great step to take in terms of cost efficiency and company productivity. Contact CMIT Solutions to find out more.

It’s not just the IT solutions that can be taken care of either. Using freelancer directories to hire designers and content writers on a job to job basis is another fantastic way to cut overheads and get more for your money.

Customers

When working in an online business, it can be easy to forget just how important the customer is. Even if you free to read website, your visitors are essentially the driving force that makes your dream work.

Make your customers feel like they are doing their part for the business by encouraging user interaction. This can be done via engaging content or using social media to market the brand effectively.

With the audience behind you, the business can only succeed. Do everything in your power to utilise the power of people and you should notice significant improvements in no time at all.

5 Mobile Marketing Tactics For Small Businesses

According to a report by Strategy Analytics, the number of mobile phone users in the world crossed 1 billion in 2012. Almost half of the adults in the United States use a smart phone to connect to the internet. The number of mobile phone users is increasing at a rate that shows no sign of slowing down. It leaves marketers with no choice but to bolster efforts to reach out to consumers using the device they prefer to use. For a small business, mobile marketing is quite a challenge. There are smart phones available in different sizes and not all smart phones use the same operating system. Every mobile operating system has its own unique features and so it becomes quite a challenge for a small business to develop websites that are compatible with every smart phone.

Below are a few tips that a small business may follow to develop a sound mobile marketing strategy:

Evaluate your position

The world of mobile marketing is fast and aggressive. If you feel you cannot create a great experience for your users, it is better not to start with mobile marketing at all, feels Mark Strecker, President and CEO of mobile advertising firm Amobee. So before you go into any further consideration of your mobile marketing strategy, step back and ask yourself “Are you ready?” You must be absolutely clear about your objectives and goals before you start your mobile marketing campaign.

Launch a mobile friendly website

It is better to start your mobile marketing campaign by building your mobile friendly corporate website. The behavior of mobile surfers is quite different from that of desktop or laptop users. A mobile surfer will never spend much time in finding information. If he cannot find information within a minute or two, he will leave the site and may never come back. So mobile websites should have important information and they must be highlighted. You can use a different font color or a larger font size to highlight important information.

You also need to keep up with the changing mobile technology and update your website from time to time. You should also limit the amount of data entry on mobile sites for hurried users. A sign-up form works perfectly well. It is also important to make pages load very fast on a mobile website, otherwise it might not match the needs of on-the-go visitors.

Create a mobile app

There are smart phone users who prefer apps over mobile websites. According to Gartner, mobile app stores will see an annual download of 102 billion in 2013. You can also create a mobile app that provides unique content, e-newsletters, sells products and drives traffic to your business website. App advertising can also be a good option to evaluate.

Mobile Search Advertising Programs

These are just like your PPC programs just that it’s on a mobile phone. Google lets you bid on what you are ready to pay, either per click or per call. There are a lot of mobile search options for you to explore including locally targeted ads and click to call ads. Mobile Search Advertising Programs work well for local retailers since 30 to 35 percent people search on their mobile or smart phone to find things locally.

Use mobile social media

Social media should occupy an important position in your mobile marketing strategy. More than two-thirds of Facebook users use smart phones to check their account and one in six people exclusively use smart phones for accessing their Facebook account. Keep your Facebook page, LinkedIn page and Twitter pages updated and most importantly make them mobile friendly.

Aaron Jones is the Senior Content Marketer for iMarket2Mobile, a real estate mobile marketing app. Aaron has years of experience in marketing and enjoys writing about marketing strategies and evolving marketing trends. He enjoys interacting with people and providing tips for their mobile marketing campaigns.

Identifying The Money Keywords For Affiliate Marketing

No matter how great your affiliate marketing website looks or how interesting the content is, if you don’t pay sufficient attention to keywords, you may jeopardise how much visitor traffic you get to your site. Here’s all you need to know about identifying the most profitable keywords in your affiliate marketing endeavours.

Why are keywords important?

In a nutshell, keywords will help drive visitor traffic to your website. Choosing the right type of keywords is important because it will have an influence on how high you rank in search engine listings.

Many people new to affiliate marketing take a bit of a hit and miss approach to trying to select the right keywords, and often it only comes with a bit of experience that they learn what works and what doesn’t work. However, that’s not to say that newbie affiliate marketers aren’t in a position to be able to focus their efforts on optimising the most profitable keyword choices. There are a number of strategies in place to help in this task.

Be targeted

A good way to choose the best keywords for your campaign is to select words that are targeted. If you go for a very general word, then you will face a lot of competition. However, a long-tail keyword, ie, one with three or more words, may not give you as much traffic as a very general keyword, but you’ll probably find that the traffic you do get will be of high quality.

Think about the buying cycle

If you want to choose the best keywords then think about those that someone would pick when at or near to the end of the buying cycle. Often, the conversation rate will be high from this traffic, even if the volume might not be as big if you went for something more general.

Use keyword research tools

Make use of keyword research tools to help you identify keyword options. The great thing about using these tools is that it could throw up lots of ideas that you hadn’t originally thought about. It’s also handy for the newbie affiliate marketer who is getting to grips with keyword selection for the first time.

Once you’ve got your keyword list from the search tool, you may need to refine it by focusing on specific words or applying filters. Always keep in mind that your keyword should be as specific to your content as much as possible.

Have a look as well to see how many times people are searching for particular keywords. High volume search terms can give you an indication about demand and help you tailor your keywords accordingly.

You can also use research tools to work out how much competitors are earning from particular keywords and how much merchants are paying per click to receive traffic from individual keywords. Whilst this isn’t a completely foolproof method to work out which keywords will pay the most for you, it certainly forms a good starting point.

Use a variety of methods until you get a feel for the value of different keywords. Remember, that once you’ve made your selection you’ll need to monitor how successful they are and possibly amend or tweak them to get the most benefit.

Words are very important in any aspect of life but when the amount of profit you make depends on them, they become much more important. The keywords you choose are extremely important and here at Clicksure we help as much as possible to ensure your campaign is successful.

Identifying The Money: Affiliate Marketing Keywords

Graphviz Keywords

Graphviz Keywords (Photo credit: Aldon)

No matter how great your affiliate marketing website looks or how interesting the content is, if you don’t pay sufficient attention to keywords, you may jeopardize how much visitor traffic you get to your site. Here’s all you need to know about identifying the most profitable affiliate marketing keywords in your business.

Why are affiliate marketing keywords important?

In a nutshell, keywords will help drive visitor traffic to your website. Choosing the right type of keywords is important because it will have an influence on how high you rank in search engine listings.

Many people new to affiliate marketing take a bit of a hit and miss approach to trying to select the right keywords, and often it only comes with a bit of experience that they learn what works and what doesn’t work. However, that’s not to say that newbie affiliate marketers aren’t in a position to be able to focus their efforts on optimizing the most profitable keyword choices. There are a number of strategies in place to help in this task.

Affiliate marketing needs to be targeted 

A good way to choose the best keywords for your campaign is to select words that are targeted. If you go for a very general word, then you will face a lot of competition. However, a long-tail keyword, ie, one with three or more words, may not give you as much traffic as a very general keyword, but you’ll probably find that the traffic you do get will be of high quality.

Think about the buying cycle

If you want to choose the best keywords then think about those that someone would pick when at or near to the end of the buying cycle. Often, the conversation rate will be high from this traffic, even if the volume might not be as big if you went for something more general.

Use keyword research tools

Make use of keyword research tools to help you identify affiliate marketing keyword options. The great thing about using these tools is that it could throw up lots of ideas that you hadn’t originally thought about. It’s also handy for the newbie affiliate marketer who is getting to grips with keyword selection for the first time.

Once you’ve got your keyword list from the search tool, you may need to refine it by focusing on specific words or applying filters. Always keep in mind that your keyword should be as specific to your content as much as possible.

Have a look as well to see how many times people are searching for particular keywords. High volume search terms can give you an indication about demand and help you tailor your keywords accordingly.

You can also use research tools to work out how much competitors are earning from particular keywords and how much merchants are paying per click to receive traffic from individual keywords. Whilst this isn’t a completely foolproof method to work out which keywords will pay the most for you, it certainly forms a good starting point.

Use a variety of methods until you get a feel for the value of different keywords. Remember, that once you’ve made your selection you’ll need to monitor how successful they are and possibly amend or tweak them to get the most benefit.

Author Bio:  Words are very important in any aspect of life but when the amount of profit you make depends on them, they become much more important. The keywords you choose are extremely important and here at Clicksure we help as much as possible to ensure your campaign is successful.